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Meeting with Mark Hatton (AdOps) 10th October 2012

David Brohan

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Mission statement

• Act as a strategic partner with sales to drive revenue.

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What is AdOps

• AdOps is responsible for trafficking all ads that go onto the Linkedin website.

• Split into HS and MS.• MS-Third party

advertising• HS-talent direct i.e work

with us ads

• Did you know?Only Department apart from engineers who post on the site

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What do they do?

• Sales people sell the ads.• Ad goes to an AP• Next step is CM or ACM• Built in DCM and book impressions• Pushed to DFP for creative• Inmails built using wordpress template.

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Product Overview - DisplayStandard

• 300X250• 160X600• 728X90• 1X1 – Text Link

Content• 300X250• Expandable

Social Ads• 300X250

Polls

LinkedIn Ads• Self Service

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How do they fit into the whole scheme

• Part of marketing solutions but independent in their own right.

• Close link with sales.

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Recent improvements

• Updated to wordpress version 3.• This led to a new inmail format • New format is aimed at increasing the click through

rate.• Hoping to update to DFX in Q1 2013

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Product Overview - InMail

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Regional Differences in approach

• Same challenges and success factors.• Targeting differences,different legislations also.• Frequency caps on display ads. 3 every 24 hours in Europe

7 every 7 days in USA.

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Targets and Successes in recent times

• Always aim to improve SLA.• International POD part of winning team for Q3 walk

in challenge.• Always look to improve our knowledge of systems

and processes.

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USP vs competitors

• Depth of our targeting• Power to target C-suite

level,VP,Exective,Director,Partner etc• We can target members by Geography,Industry,Job

Function,Seniority,Company Size,Current Company name,School.

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Questions?