THE FOLIO SHOW 2017 - OCTOBER 9TH - 11TH | HILTON MIDTOWN, NEW YORK, NY

TOP 5 CRITICAL TECH SKILL SETS IN PRODUCTION & AD OPS: DOES YOUR TEAM HAVE THEM?

LAUREN CRAWFORD | DIRECTOR, DIGITAL AD OPERATIONS TIME INC.

DANIELLE WALTON | DIRECTOR OF CREATIVE SERVICES

NIIT / MORRIS MEDIA NETWORK

• Director of Digital Ad Operations for Time Inc., a leading multi-platform consumer media company with influential brands that include People, Time, Fortune, Sports Illustrated and InStyle.

• Responsible for the execution and delivery of campaigns across all sales categories.

• Worked in Digital Ad Operations at Time Inc. for more than five years. Previously at XO Group as a Reporting Analyst.  

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LAUREN CRAWFORDDIRECTOR, DIGITAL AD OPERATIONS | TIME INC.

ABOUT TIME INC.

TOP 5 CRITICAL TECH SKILL SETS IN PRODUCTION AND AD OPS: DOES YOUR TEAM HAVE THEM?

THE FOLIO SHOW 2017 - OCTOBER 9TH - 11TH | HILTON MIDTOWN, NEW YORK, NY

CELEBRITY & ENTERTAINMENT

NEWS & BUSINESS SPORTSLIFESTYLE

Source: 1) comScore Multi-Platform//GfK/MRI Fusion (4-17/Fall 2016) ; 2) comScore Multi-Platform June 2017

Time Inc. Brands Over-Index with Millennials (18-34)2 for Digital Consumption - More Millennials than Vice and Vox

91MM CONSUMERS 1

78MM CONSUMERS 1

67MM CONSUMERS 1

80MM CONSUMERS 1

DIVERSE SET OF INFLUENTIAL ICONIC BRANDSCOVERING VIRTUALLY EVERY INTEREST AND PASSION

120MM+monthlyglobal print 4

170MM+monthly global print and digital 3

Hundredsof eventsannually

265MM+via global socialmedia

250MM+U.S. consumerregistrations

3xVideo production growth since 2014

~30MMSubscribers

4.6B(2016) video starts

Top U.S. Digital Media Property2

U.S. Multi-Platform Monthly Uniques (MM)

~40MMMoms 3

~3 out of 4Millennials 3

Up from 81MM in June 20141

Sources: 1) comScore Multi-Platform for Time Inc. custom entity; 2) comScore Multi-Platform June 2017; 3) 2017 comScore Multi-Platform, GfK/MRI Fusion (4-17/Fall 2016); 4) MRI Spring 2017, A.I.R. NRS (Jan.-Dec. 2015), TGI (2Q 2016), ABC (Jan.-Dec. 2015)

5

241

203185 183 180

155 154 148 140 131 127

TIME INC. HAS MASSIVE AUDIENCE, CONSUMER AND AD SCALE

6

SOCIAL REACH (MM)

265MM+ TOTAL

GLOBALFOLLOWERS

6/2017

TOTAL U.S. UNIQUE VISITORS (MM)

127MM TOTAL

UVs6/2017 1

QUARTERLY U.S. VIDEO STARTS (MM)

~3B TOTAL

STARTS2Q 2017

4Sources: 1) comScore Multi-Platform June 2017

EXPERIENCING SIGNIFICANT GROWTH

Multimedia Content Engine

TV Programming / OTT

Brand Licensing / Affiliate

Events & Live Media

Hundreds of stories, videos and photo galleries every day

Thousands of posts/day on social

Thousands of print editorial pages / month

Publishing everywhere in all formats (AMP, IA, Apple News)

People Magazine Investigates series on Discovery ID

Emmy nomination for PBS series for Time: A Year in

Space

PEN OTT network launchXumo

Fortune’s Most Powerful Women

Time 100

SI Swimsuit450K+ attendees at

Essence Festival

International Extensions

Real Simple products in Bed Bath & Beyond

Southern Living products in Dillard’s

Growing affiliate e-commerce revenue through lower funnel

editorialExpand international licensing

EXPANDING OUR BRANDS IN MULTIPLE DIMENSIONS

OUR TEAM

TOP 5 CRITICAL TECH SKILL SETS IN PRODUCTION AND AD OPS: DOES YOUR TEAM HAVE THEM?

THE FOLIO SHOW 2017 - OCTOBER 9TH - 11TH | HILTON MIDTOWN, NEW YORK, NY

OUR TEAM

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Ad Operations

Account Mgt Sales Edit &

ProductClient

Services Inventory Marketing Clients Ad Tech

• Digital Ad Operations Team • 1 Director • 6 Managers • 23 Ad Operations Associates

WHAT WE HANDLE: DAY TO DAY

TOP 5 CRITICAL TECH SKILL SETS IN PRODUCTION AND AD OPS: DOES YOUR TEAM HAVE THEM?

THE FOLIO SHOW 2017 - OCTOBER 9TH - 11TH | HILTON MIDTOWN, NEW YORK, NY

• Ad Ops Approval within our OMS (AdFront)

• Review & Approve Proposal

ORDER MANAGEMENT

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• Pull Pacing Report for Campaigns, both DFP and 3rd party

• Manage Delivery Risks

• Launch Verification

• QA Tag Tracking

CAMPAIGN OPTIMIZATIONS & REPORTING

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• Ad-Hoc reporting request

• Troubleshoot Creative/Technical Issue

• Resolve Creative/Technical Issue

• Propose & Execute Optimizations

CAMPAIGN OPTIMIZATIONS & REPORTING

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• 3rd Party Tag Management

• Push to DFP

• Key Values trafficking in DFP/Priorities

• Review Pushed Order & Add Targeting, etc.

CAMPAIGN MANAGEMENT

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• QA Creative Assets

• Upload Creative and traffic with Line

• Set Campaign Live/Activate Campaign

CAMPAIGN MANAGEMENT

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THE TOP 5: SKILL SETS

TOP 5 CRITICAL TECH SKILL SETS IN PRODUCTION AND AD OPS: DOES YOUR TEAM HAVE THEM?

THE FOLIO SHOW 2017 - OCTOBER 9TH - 11TH | HILTON MIDTOWN, NEW YORK, NY

1. Ability to think critically

2. Solution oriented and development

3. Organized and comprehension of priority lists

4. Agility and adaptability with the ever changing digital world

5. Technical and troubleshooting skills are a must

TOP 5 SKILL SETS AT TIME INC.

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• Positive yet direct attitudes

• Understanding how your teams needs to be managed, it isn’t the same for everyone

• Internal red tape and knowing who is responsible for what in the digital world

RETENTION & CHALLENGES

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• Technology upgrades

• Developing and utilizing critical skill sets

PLANNING FOR THE FUTURE

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• Programmatic

• Audience targeting

• Data, Data, Data…

OPPORTUNITIESWHERE ARE WE HEADING?

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ABOUT NIIT

TOP 5 CRITICAL TECH SKILL SETS IN PRODUCTION AND AD OPS: DOES YOUR TEAM HAVE THEM?

THE FOLIO SHOW 2017 - OCTOBER 9TH - 11TH | HILTON MIDTOWN, NEW YORK, NY

• Media division launched in 2011

• Global presence with decades of experience in design, fulfillment and consulting

• Full service 24/7/365 ad operations team

ABOUT NIIT MEDIA DIVISION

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• Ad Production – Print/Digital/Rich Media

• Trafficking – Multi-Platform

• Campaign Management & Optimization – Site & Ad Network/Exchange

• Standard & Custom Reporting – Analytics & Billing Reconciliation

OUR SERVICES

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• Digital Media Planning – RFP Development, Reporting and Analytics, Specialized Platform Expertise

• Consulting Services – Workflow and Process Management, Consolidation, Ad Server Migrations, Site Tagging & Testing, QA

OUR SERVICES

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• 3 Teams • Production/Creative (Print and Digital design)

• AdOps team (for OO)

• Digital Media Planners

• Dual-Shore Model

• Integrated Workflows

OUR TEAM

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• Integrated Workflows

• Troubleshooting

• Messaging

• Delivery & Fulfillment

TEAM STRUCTURE

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• Different Talents & Skillsets • Print

• Digital

• Technology

PRODUCTION & CREATIVE

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• Different Talents & Skillsets • Cohesion

• Communication

• Brainstorming

AD OPS & DMP

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ROLES & RESPONSIBILITIESPRODUCTION / CREATIVE

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Print Design Digital Design Web Design Consulting Support

All mediums Rich Media Digital Magazines Pre-press / Pressroom Quality

Live 24/7/365 Support

Multimedia Campaign Design & Branding

HTML 5 Responsive Design Microsites End-to-End Ad

WorkflowIndustry Leading

Turnaround

Marketing Material Animated Landing Pages Process & Workflow Deployment

Detailed & Customized Metrics

Branding & Logo Newsletters Mock Sites Advertising & Product Mix

Training & Documentation

ROLES & RESPONSIBILITIESAD OPS & DMP

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Digital Fulfillment Media Planners Support Ad Optimization Specialists

Campaign Scheduling Focused RFP’s Live 24/7/365 Support Google Adwords Certified

Campaign Optimization & Troubleshooting Strong Needs Analysis Industry Leading Turnaround Simplifi. Certified

Creative Optimization Meaningful Media Plans Detailed & Customized Metrics

Blacklisting Recency Analysis

Reporting Powerful Reporting Website Ad Coding Search-a-likes Monitor Impressions

Transaction-Based Pricing Model

Management of Site & Search Re-Targeting

Campaigns Comprehensive Training &

Documentation CTR and Creative Creations

• Creativity, Forward Thinking, Detail Oriented

• Experience/Diversity

• Industry Experience

• Skills Beyond Core Competency

• Personality (Role Based)

HIRING: WHAT DO WE LOOK FOR?PRODUCTION & CREATIVE

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• Creativity, Forward Thinking, Detail Oriented

• Troubleshooting

• Industry Experience

• Brand Awareness

• Personality/Customer Service

• Adaptive/Ability to Change

HIRING: WHAT DO WE LOOK FOR?AD OPS & DMP

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• Creative Imagination and Inspiration

• Truly understanding client needs and surpassing expectations

• Working towards the “Next big thing”

WHAT DO WE ALWAYS NEED MORE OF?

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• Management Knowing Their Teams

• Freedom, flexibility

• Working Remotely

• Team work

• Quick meetings

• Transparency

• “Cheerleader” for the team

RETENTION

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• Ever Changing Digital Landscape

• Cutting costs

• Better, faster, stronger… AND cheaper • Assign the right tasks to the right people

• Technology

• Workflow/Efficiencies

CHALLENGES

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• Self service, “automation”

• Increase services for pre-sales

OPPORTUNITIESWHERE ARE WE HEADING?

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• Understanding that digital margins won’t be like print – Build Tools/Efficiencies Accordingly

• Cost centers need to become profit centers

• Charge for high-end agency creative, rev-share models

PLANNING FOR THE FUTUREWHERE ARE WE HEADING?

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• “Programmatic” buying

• New Advertising Ideas and Concepts/Concept Sales

• Money Flows to Ideas

PLANNING FOR THE FUTUREWHERE ARE WE HEADING?

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