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Key takeaways: golden slides
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Exploring Motivation
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Explore motivation and drivers
Personal engagement
What potential value can be found?
Company engagement
Exploring Stategy
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Explore strategy
On which domain can value be found over the life cycle?
Exploring Stategy
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Introduction Growth Maturity Decline time
Business volume
Design for product durability
Design for Dis- & reassembly
Design for ease maintenance & repair
Design for upgradebility and serviceability
Design for Recycling
Design for product attachment & trust
Design for additional functional value
Design for wel being
Open your innovation
Progress – Risk – Cost relation
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Image : Strategizer ‘Value Proposition Design’ Osterwalder & Peigneur
Exploring product-service design
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Explore business model (BM)
How can BMs help to capture the value ?
Explore product & service design
What products and services can capture the value?
Be aware of your impact area.
Impact area of manufacturer
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Precious metals
Area of influence of manufacturers
Product Image: Riva
Techno- and infrastructural systems
Image: BAC
Image: wikipedia
Image: invezz.com
REMs
Elements and chemical compounds
Image: lesker.com
Image: rainharvest.co.za
Image: ckoemetals
Raw Materials Product design
Image: contentinjection.com
Image: TDS LIGHTING
Image: LCL LED
Service Design
Image: sentexlift
Image: Philips – Gizmag.com
Sociological systems
Product design
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Image: Philips
Heat sink Image: Venture Metals
Al
LEDs on board Electronics
Image: recylingportal.eu
Cu, Au, Ag, Sn
Keep aluminium separated from other materials. Increase recycling posibilities LED module and PCB
Product design
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Thermal management is key: Lower the junction temperature & thermal resistance
Driver compontents especially capacitors
Image: LEDsmagazine
Centrally-powered LED lighting system on DC is often a more reliable alternative
Increase distance between driver and LED module Image: LCL LED
Image: TDS LIGHTING
Image: Sapa
Trade offs are everywhere …
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Triac dimmers Energy saving potential Lighting system life time
reduction
Lighting with continuous use Reliability increase Energy consumption
increase
High power LEDs at below rated current
Increased life time Fewer led packages
Sub optimal efficiency & color stability
Remote phosphors
Low temperaure at phospors: color stability
High phosphors quantity: increased eco-impact of resources
Image: Philips
Providing functionality Customer relation is key • Staying credible when you can only supply your
own products – Partnerships are highly probable – Controlling the process from detection needs to
final commissioning – Frequent customer contact (owner of building,
facility mgt, tenant) after commissioning
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Image: Speak-first.com
• Financial risks requires risk assessment capabilities – Private funds more flexible then banks. Small scale
experiments – Business model - Products quality relation – Understand your tresholds for service & functionality sales
Image: dreamstime.com
Service design
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Key assumption checklicst
Profit margin %Revenues k€Unit selling price / Montly fee €Market volume within 5-10 yr unitsMarket segments reachedMarket size units
Effective service capacity mhoursEffective production capacity unitsEffective life of of product monthsEffective product use time monthsSales cost per year k€
Average order size quantity unitsSales visits per order qtyPrefiancing value per sale valueShipping cost per order €Installation cost per order €Commisioning cost per order €Decommissiong cost per order €Effective service need/sale mhours
Effective value capture EoL products k€
The faster you iterate the more you learn and the faster you succeed.
Exploring evaluation
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Explore evaluation & validation
What did the experiment bring?
How to evaluate ECO BMs?
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High resource efficiency – Low energy efficiency
Low resource efficiency – High energy
efficiency
High resource efficiency – High energy
efficiency
Low resource efficiency – Low energy efficiency
Business models are also subject to trade offs but multiple models can be combined.
High level BM potential
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Worse Equal Incremental reduction (<20%)
Considerable reduction (<50%)
Radical reduction <90%)
Product related service
Advice & consultancy
Product lease
Renting, sharing & pooling
Activity mgt (dematerialize service)
Pay per unit use
Functional result (Light as a Service)
Material consumption
Energy consumption
Reuse and longevity are key to minimize energy and material consumption Source: adopted from Clayton et al and Tukker and Tischner (2008)
Conclusion
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Feed back
Did you identify actions you can take in your company? What is still missing: • to get you started? • to have eco-innovative practices installed?
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Don’t hesitate to get in touch with our project partners
Conclusion
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CONCLUSION
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Eco-Innovate by practicing
Thank your for your attention
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