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Stanford Technological Ventures Presentationof the Munich VentureLab Team. Submission for the Venture Lab 2012
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E145 – Stanford Technologic Ventures
GasBli'er – We mean automobility Visit h.p://gasbli'er.wordpress.com
GasBli'er Opportunity Assessment Project (OAP)
The Munich VentureLab Team: Franz Haslbeck, Daniel Koller, Ivan Dolancic, Philipp Bauer
E145 – Stanford Technologic Ventures
GasBli'er – We mean automobility Visit h.p://gasbli'er.wordpress.com
Outline • GasBlitzer – the idea
o GasBlitzer in a nutshell o The features
• Gasblitzer – a reality check o Needs fitting the market o On revenues
• Project features and planing outcomes
E145 – Stanford Technologic Ventures
GasBli'er – We mean automobility Visit h.p://gasbli'er.wordpress.com
Smart(?)phones and drivers these days • Apps exist for helping
drivers for all purposes…: o Navigation o Speed enforcement zones o Gas prices applications o Traffic monitoring systems
• … But none really useful while driving: o Too complex: tapping and
concentrating on directions given by a screen is often while driving is too complex => the main focus of the driver is the road, not the phone!
o Too many devices in the car, often not interoperable: between the sound system, the navigation system, the phones, the DVD player and the rest of the car, too many knobs and screens in the car => The car is not (yet) a fighter-plane !
o Too much out-dated information: traffic warning information often poorly done, same for many other information => No comprehensive fast-paced information available!
E145 – Stanford Technologic Ventures
GasBli'er – We mean automobility Visit h.p://gasbli'er.wordpress.com
The solution: GasBli'er! • An integrated platform:
A smartphone app & A community site
• On your phone: All drive-enhancing information available in one: o Traffic, construction works, o Radar, and speed-enforcing zones, o Gas prices on stations,
• On your community site: learn from your performance: o Monitor your drive performance, your
mileage, your travels, o Get insights about your driving
performance o Keep track of the gas price at gas
stations
• Social by nature: connect with other drivers o Crowd-sourced traffic information by
smartphone data exploitation o Interface to Facebook, Foursquare
and other media, o Share on dedicated community
forums.
• Enhancing loyalty & benefits: contribute and get rewards: o Take a picture of gas price signs, the
software takes care of the rest, o Signal radar controls and trafic jams, o … get rewarded by contributing:
unlock features, get coupons
E145 – Stanford Technologic Ventures
GasBli'er – We mean automobility Visit h.p://gasbli'er.wordpress.com
Target market facts • Development strategy:
o Focus on Germany first (Austria & Switzerland to follow) o At a second stage, expansion to other countries
• German market: o TAM: German drivers: more than 20 million people o SAM: German drivers using an app for car-related matters
• 2 – 4 million people (According to the app stores downloads) • Same growth rate than the smartphone equipment rate
o SOM: Target market : 100 – 200 kusers sought market • Allows healthy margins on the exploitation costs • Allows relevant data gathering from user database exploitation
E145 – Stanford Technologic Ventures
GasBli'er – We mean automobility Visit h.p://gasbli'er.wordpress.com
Customer-‐‑gained insights • On the data:
o 2-stage survey: 26 people after 3 days, expanded by 30 since then o Completion rate: 60%
• Profiling the user: o Typical user: Male (63%), Android-user (60%), with technical background o Driven kilometers: mean distance is at 5000 km / year, but wide spread
• Much small-distance and intermediate inner city drivers (48%) • A significant amount (more than 25%) of long-distance drivers: 20000 km and
more • Over all categories, the weigthed average use of the app is of 3,86 hours /
week o Most appreciated features:
• „situation awareness radar“ (ie. Giving the state of the road without navigation incl. Gas prices, traffic jams, &C.) is much appreciated (since most of the drivers know where they are going when the distance is short)
• Profile & history-sharing platforms is also a much-appreciated feature: the possibilty to get information about various aspects of driving after driving is also a key feature
• Usability plays a significant role: the app shall „take care of itself“ without much interaction.
• Sorcing prices by picture is key to user involvement!
E145 – Stanford Technologic Ventures
GasBli'er – We mean automobility Visit h.p://gasbli'er.wordpress.com
Development costs & Revenue models • Development & operation costing:
o Dev phase: 300 - 400 kEUR, 1 year development time o Operations: 550 kEUR exploitation costs / year
• Various sources of revenue o Ad-posting revenues: to be tapped first! o Profile exploitation revevenues: to be tapped in expansion phase o Expansion of the platform with parent services (tailored car insurances,
&c.) possible!
E145 – Stanford Technologic Ventures
GasBli'er – We mean automobility Visit h.p://gasbli'er.wordpress.com
Ad-‐‑generated revenues & break-‐‑even points • Ad-related facts of GasBlitzer
o More than 3,46 hours / user / week ad exposition: but more to o Very targetted customers – good focus & target group o But few clicks, since the user drives while the app is running
=> when stabilized, the user base of the App will be a highly focused long-using group, making it a pofitable source of primary income.
• Ads and exploitation costs o All calculations have been made around Ad-generated incomes o Assessing conservatively the revenue streams from ads:
• Operational costs are entirely covered from 32,5 kUsers / week • Development costs fully amortized in 2,5 years with 44,2 kUsers / week
Given the potential, the figures seems largely feasible
E145 – Stanford Technologic Ventures
GasBli'er – We mean automobility Visit h.p://gasbli'er.wordpress.com
OAP: Conclusions • GasBlitzer targets specific needs of drivers
o Ergonomy o Real-time fusion of datas from various sources o Really enhances driving
• GasBlitzer bears specific constraints & challenges o Few interactions during driving, o Autonomy, battery life of the phone. o Involvement of customers in the usabiliy
=> to be percesed in the OEP phase
• So, is it worth pursuing? Yes, definitively!
E145 – Stanford Technologic Ventures
GasBli'er – We mean automobility Visit h.p://gasbli'er.wordpress.com
Thank you for your aNention! • Questions?