ConCeptualizationOpportunity Analysis Project - Stanford Venture Labs

TimeLapse Logistics

TimeLapse aims to provide a one-stop logis-tics dashboard that displays the movement of goods in real-time on a geographical interface. Features include:

- Data tracking on an iPad, desktop or televi-sion without limitations on concurrent users.

- Beautiful and intuitive reporting

- Efficiency comparisons (cost, time and CO2) of current shipments to historical data

- Carbon footprint tracking

- Minimal setup and ability to bolt onto legacy ERP systems

Why can’t companies track shipments in real-time?

Contents

IDea GenesIsConcept Development . . . . . . . . . . . . . . . . . . . . . 3

MarkeT researChConclusions . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

hint.fm/wind

hint.fm/wind, created by members of Google’s “Big Picture” visualization research group, depicts real-time wind current across the United States over a zoomable map. Data comes from the National Digital Forecast Database.

geoloqi

Geoloqi makes it simple to implement full-featured tracking systems with minimal time and effort. With tools for enterprise, government and mobile developers add advanced geolocation functionality to apps and devices. Most importantly, geoloqi can be deployed for large scale applications.

quantifiedself

Aaron Pareki, one of the founders of Geoloqi, has has also been tracking his location every 6 seconds for the last four years and created some amazing visualizations to better understand his movement.

(Bottom Left) What makes this map special (is that there is no underly-ing geospatial data. The lines you see above are Aaron’s actual travel paths from his GPS data. Using this information you can easily see the well traveled roadways by find-ing the thicker lines. You can even quickly pick out freeways and inter-states due to their high speed.

(Top right) A really interesting interactive website that visualizes Aaron’s running routes along with his heart rate.

mapbox

MapBox lets you design fast and beautiful interactive maps and share them on the web and mo-bile devices. MapBox is the whole package for making maps, from the worldwide street-level base-map MapBox Streets - powered by OpenStreetMap - to the open source map design studio TileMill for making custom maps with any data set, to its cloud publishing platform built on Node.js.

MapBox gives users extreme design control built on technology that can scale for the highest perfor-mance environments. The Mapbox team works with several open source projects to develop innova-tive tools for publishing maps on the web. We work primarily in javas-cript, using Node.js for application development.

Coyote Logistics

The shipping and logisitics system boasted by Coyote Logistics is the first to integrate applied probability in ways that will help predict and avoid problems before they happen. In addition, Coyote places heavy emphasis on technological innovation and mobile reporting.

Coyote is the fastest growing transportation & logistics service provider in North America. Jeff Silver, CEO, received the Ernst & Young Entrepre-neur Of The Year® 2011 Midwest Award in the Private Equity category. Coyote’s rapid growth shows that data visualization of shipment and tracking is important to customers.

Opower

Opower is a new customer engagement platform for the utility industry. It helps people use energy more efficiently and ultimately save money on their energy bills through the use of individualized energy reports.

Drawing from Robert Cialdini’s studies on behaviorial influence, researchers at Opower concluded that people are most likely to conserve when presented with information about their peers exhibiting the desired behavior. Cialdini proved that descriptive social normative messages consistently beat messages focused on environmental, societal, or financial benefits. For example, in a hotel towel reuse study, guests who were asked to help save the environment by reusing their towels were significantly less likely to comply than those who were told that they should join the 75% of fellow guests who are reusing their towels.

Market researChConclusions based upon survey results and face-to-face conversations

Results have indicated that current users of ERP systems are dissatisfied with their experience. Key findings:

1. Reporting aspects and feedback of the ERP information isn’t as accessible as would be desired

2. Implementation of ERP systems has been described as “overly complex”

3. Minimal training is favored

4. Current users desire an easier integration process more than particular system features

5. Despite costly implementations, Enterprise Application experts and IT professionals strongly believe that companies are better off after ERP implementation is finished than before

6. The inability to track goods in real-time is a problem not currently addressed by leading ERP logistics systems

7. Current enterprise-levels solutions are not suitable for midsized companies given cost vs. payoff