May 18th, 2012

Food Waste Solution

CUSTOMER SEGMENTS:

Buyers (age average from 18 – without any limits)

Supermarkets (small or big, which have high percentage of unsold perishable products)

Suppliers (of all kind of goods, which have high food uti lizati on expenses and would like to lower them)

TARGET MARKET: 78 potenti al customers who shop for food in the

supermarkets ~ 15-20K customers per each medium size supermarket

Age category of the respondents was 18 – 38 years (more detailed here - htt p://www.slideshare.net/Lana_Montana/customer-poll-resultsupdated

More than 70% of all responses are positi ve and willing to pay for the soluti on

Shops and supermarkets – willing to pay if it will help to reduce the wastes

VALUE PROPOSITION:PROBLEM

SOLUTION:Food Waste Personal Manager is a solution that is integrated with supermarkets cash registers, producers existing database for cloud/database storage of customers purchase history and linked with the customers cell phone numbers that will help them to buy less food or beverages that are not consumed and getting wasted, thus allowing the customers to save some costs on such products.

CHANNELS: Internet

Intranet

Mobile Operator Network

Supermarkets internal TV systems

CUSTOMER RELATIONSHIPS: Customers wil l subscribe for the soluti on that wil l help them to

spend less for the perishable products that are not being consumed and oft en wasted. Electronic TV systems will give an opportunity to customers to choose products they would l ike to buy and did not fi nd at the shop

Supermarkets wil l buy a subscripti on for the service as it wil l help them to diminish the gap and syncope in procurement management of perishable products and managing not ordering products which are not demanded and order those that are in demand. This service also will help in making the relati onship between customers and supermarket more strong and deep as supermarkets wil l take into considerati on their wishes

Suppliers wil l buy a subscripti on for the service as it wil l help them to diminish the gap and syncope in producti on management of perishable products and reduce costs for expired product uti lizati on.

REVENUE STREAMS: Customers – 3€ for the subscription/ 0.5€ monthly Supermarkets – 1100€ for fi rst deployment, system installation, tech support, maintenance, training /600€ annually Food and beverage suppliers and producers - 2400€ annually for food waste soluti on

KEY RESOURCES: PHYSICAL

OfficesTechnical equipment

HUMANResearch and team developmentManaging and administrative teamsBudgeting and financial teamsBusiness development strategies and marketing teams

INTELLECTUALCompany and brand name registrationObtain copyrightsData analyzingMarket research

FUNDINGCloud solution developmentCloud services (storage, deployment etc.)

KEY ACTIVITIES: Soluti on is integrated with supermarkets cash

registers, electronic TV systems, producers existi ng database

Self-learn and analyze customers purchase frequency history for each product/trademark

Send a customer a mobile alert (sms) if one buys more than consumes or, otherwise, forgets to buy something

Send the customers the latest supermarket promoti ons depending on their latest food/beverage preferences

KEY PARTNERS:Food & Beverage producers and suppliers

Supermarkets and other food selling shops

Mobile network operators

Adverti sing Companies and Agencies

COSTS:

Development and tech team, equipment, deployment Offi ces, human resources, etc Building professional qualifi ed motivated team – competitive salaries, bonus system, insurance etc