Task 3: Fact file

Four Former Ride UK Employees felt as if decided to take a stand and create their own magazine: the Albion. The editing team includes former Rideuk BMX Editor Steve Bancroft, photographers George Marshall and Daniel Benson as well as BMX legend Tim March.

The first issue of The Albion was released on April 1st

2011 and a new issue is released every 2 months.

TIMOTHY MARCH has positions Director (PUBLISHER) in THE ALBION BMX MAGAZINE LTD. At current position Director (PUBLISHER) of company

THE ALBION BMX MAGAZINE LTD is 29 months.

The Albion BMX is an independent BMX magazine which sets itself apart from more mainstream magazines such as “rideuk BMX mag”. A new issue comes out every 2 months with exclusive global content about the latest news along with interviews and coverage of the roots of

BMX. The target audience for their magazines is generally anyone who obtains an interest in the sport of

BMX.

The Albion reaches their audience through their covers in a more artistic way than other mainstream BMX magazines. Some of their issues covers are more BMX orientated than others but mainly they are related to the subject. Other magazines in the BMX industry like ‘DIG BMX’ and ‘Rideuk BMX’ use shots of riders doing tricks to attract their readers, whereas The Albion is more independent and unique with their covers.