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Gravity Summit at Harvard August 31, 2009Gravity Summit at Harvard August 31, 2009
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Hi, my name is Wendy Harman and I am the manager of social media for the American Red Cross.
@wharman
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social media tools are uniquely valuable before, during and after emergencies
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same social media tools you’re using for business can be a big part of your
plan for staying afloat
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for next few minutes I’ll tell you our social media philosophy, how we use these tools
during disasters, and give you tips and resources for creating your own plan
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philosophy:
use social media tools to execute the mission.
help people prevent, prepare for, and respond to emergencies with social media
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Why use social media for preparedness?
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disaster online newsroom philosophy
distribute more info faster
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Online Newsroom – Public Information Providing real-time resources during disasters
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Disaster Online Newsroomhttp://newsroom.redcross.org
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how can integrating a social media plan in your preparedness plan affect you?
you’ll be a superhero you’ll become a social media rock star
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personal and business preparedness is first step
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increase your response – ability
before emergencies happen
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before anything happens
1. figure out how you’ll get information
2. figure out how you’ll distribute information
3. figure out what info you want from employees and community
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examples:
• @redcross local chapters
• @lafd
• local alerts
know your community
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during an emergency
be flexible in the tools you use
be ready to offer real time information in the right places
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