Module 3b: Communication Red Cross Red Crescent … Examples of...Red Cross Red Crescent examples Module 3b: Communication 37 Module 3b: Communication Red Cross Red Crescent examples

Red Cross Red Crescent examples

Module 3b: Communication

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National Society experience – a catalogue More than 60 National Societies from around the world have been working on climate change. Some of their experiences are included and used as key actions for the implementation of this module.

It’s with great pride that we can now present a long list of communications materials and products on climate change issues developed by Red Cross Red Crescent National Societies all over the world. We hope it will inspire you and help you in constructing your own products. Do not forget that the Climate Centre website can complement information you may already have and help you connect with others.

Poster for the Pacific Islands climate change campaign

INTRODUCTION



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Map 1: National Societies who have worked on climate change issues in the past few years: The use of this image on your presentations and the explanation of the main action lines, will demonstrate the Red Cross commitment and responsibility with climate change at local and global levels

Angola Antigua and Barbuda Barbados Argentina Armenia Australia Bahamas Bangladesh Bhutan Bolivia Burkina Faso Cameroon Canada Cape Verde Colombia Costa rica Chile East Timor

El Salvador Ethiopía Fjij Grenada Guatemala Guyana Holland Honduras India Indonesia Pacific Islands Jamaica Kenya Kyrgyzstan Laos Madagascar Malawi Mali

Mauritius Mexico Micronesia Mongolia Morocco Myanmar Namibia Nepal Nicaragua Norway Papua New Guinea Dominican Republic Rwanda Senegal Seychelles Solomon Islands Sri Lanka Spain

St Kitts and Nevis Sudan Sweden Surinam Syria Tajikistan Tanzania Thailand Gambia Tonga Trinidad and Tobago Turkmenistan Tuvalu Uganda Uzbekistan Vietnam Yemen Zimbabwe

For nearly a decade the Climate Centre created a series of practical tools and useful documents as a result of working together with the IFRC and also with support of other organizations and donors. These products have been designed with one key message: The risk of climate-related disaster is increasing. The poor, the elderly and the sick are disproportionately vulnerable, but we can prepare.

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To communicate this message best, it is necessary to do an analysis of the documents and tools that already exist. The general understanding of the information will allow us to increase knowledge, share lessons learned, and promote new ideas based on experience. In the Relevant reading section of this module on communications, we provide a full guide to communicating climate change. The case studies, documents and products below were all generated by National Societies, and new products will be added as they’re generated.

1 Van Aalst, et al. Red Cross/ Red Crescent Climate Guide, available at:

http://www.climatecentre.org/downloads/File/RCRC_ClimateG_Communications.pdf



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DOCUMENTS, GUIDES AND REPORTS

CLIMATE GUIDE Available in: English, French, Spanish, Russian, and Arabic.

Main reference document for all those National Societies interested in starting to work the issue. It contains the theoretical bases and different perspectives of work undertaken by the Red Cross Red Crescent .

ANNUAL REPORTS 2005–2010 (Available in English) Summaries of the activities of the Climate Centre. Includes achievements and goals.

EVALUATION OF EARLY WARNING, EARLY ACTION WEST AND CENTRAL AFRICA (Available in English) An IFRC evaluation West Africa floods, preparedness and response (2008).

WORLD DISASTERS REPORTS 2009 AND 2010 (Available in English) Annual report with the most important disasters of the year. See especially Early Warning Early Action (2009) and Climate Risk (2010).

EARLY WARNING, EARLY ACTION Available in English and Spanish/Español Guides, examples and case studies.



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CASE STUDIES

SPOTLIGHT ON CHINA: THE CONVERGENCE OF DISASTER RISK REDUCTION AND CLIMATE CHANGE ADAPTATION IN PRACTICE (Available in English)

THE ACCESS AND USE OF CLIMATE AND WEATHER INFORMATION IN THE INTERNATIONAL FEDERATION OF RC/RC SOCIETIES. INITIAL OBSERVATION IN THE FIELD (2009) (Available in English)

MAKING CLIMATE INFORMATION USER FRIENDLY FOR HUMANITARIAN ORGANIZATIONS (Available in English)

TAKING ACTIONS ON CLIMATE CHANGE IN THE SEYCHELLES: A PREPAREDNESS FOR CLIMATE CHANGE CASE STUDY (Available in English)



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EARLY WARNING, EARLY ACTION, THE EXPERIENCE OF WEST AFRICAN FLOODS 2007–2008 (Available in English)

BRIDGING THE GAP, INTEGRATING CLIMATE CHANGE AND DISASTER RISK REDUCTION (Available in English)

DISASTER PREPAREDNESS FOR CLIMATE CHANGE IN NICARAGUA (Available in English)

DISASTERS NEEDN’T BE DISASTROUS (Available in English and French/Francais)



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VIETNAM RED CROSS SOCIETY, PREPARING FOR CLIMATE CHANGE IN VIETNAM (Available in English)

CLIMATE-INFORMED REDUCTION OF DISASTER RISK, COLOMBIA, ETHIOPIA, INDONESIA (Available in English)

PRODUCTS CREATED BY NATIONAL SOCIETIES TO COMMUNICATE CLIMATE CHANGE AT LOCAL, NATIONAL AND INTERNATIONAL LEVELS Below you will find a list of examples of communication products that have been used to circulate information within and beyond National Societies.

BROCHURE

Indonesia

BOOKLET Colombia

BANNER AND FLYER

Nicaragua

COLOURING PAGES

Costa Rica



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EMERGENCY PLAN Colombia

POSTER El Salvador

CALENDAR Tanzania

POSTER Uganda

POSTER National Societies of the Pacific

BOOKLETS

Tanzania

FAN El Salvador

CD WITH INFO.

Nicaragua

FAN Climate Centre

POSTER Tanzania

COMIC Colombia

POSTER Solomon Islands

BOOKLET Solomon Islands



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POSTER Nicaragua

BOOKLETS Madagascar

INVITATION CARD Colombia

BROCHURE

Climate Centre

BOOKLET

Uganda

BROCHURE

Colombia

BOOKLET

Climate Centre

BOOK

Indonesia

STICKER Costa Rica

FOLDER Malawi



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There are different types communication products that can convey messages effectively to target audiences. Once you decide to create messages and products, please remember:

• It is important to communicate in a clear way which kind of dangers the community is facing and how to reduce risks.

• Communication products have greater impact if they include images on before and after community scenarios.

• Products may include community testimonies with thoughts about the past, changes in the present and uncertainties for the future.

• Before printing, test your messages to check if they are fully understood.

• Involve partners in the creation of the module – that way your information will come through reliable sources.

BANNER Colombia

POSTER

Climate Centre

ILLUSTRATED BOOK Vietnam

FAN

Myanmar

BAG WITH BIG ILLUSTRATED BOOK Indonesia

IMAGE? FIRST AID KIT ON CLIMATE CHANGE

IFRC EU Office, Swedish Red Cross

IMAGE? BIG ILLUSTRATED BOOK

Vietnam



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BOOKLET

Armenian Red Cross

BOOKLET

Cameroon Red Cross

POSTER Cape Verde

BOOKLET

Syria

FLYER

Honduras

BOOKLET

Turkmenistan

BOOKLET Nepal

BOOKLET

Surinam

Yemen

BOOKLET Morocco



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Morocco

Yemen

MERCHANDISING National Societies design promotional products to help the corporate image and raise awareness. Products become an incentive for community and National Society alike. They also provide simple information through short and creative messages, but it’s important to be consistent with the climate change message you are promoting.

SHIRT

THERMOS

SHIRT

HANDBAG

HANDBAG

BADGE

BRACELET



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UMBRELLA

FRISBEE

BADGE

BADGE

RADIO

WHISTLE

HANDBAG

HANDBAG

KEY RING

BUTTON

Documents

Module 3b: Communication Red Cross Red Crescent … Examples of...Red Cross Red Crescent examples Module 3b: Communication 37 Module 3b: Communication Red Cross Red Crescent examples