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IT’S NOT WHAT YOU SELL, IT’S HOW YOU SELL Danny Heinsohn Client Development

2013 National Sports Forum Breakout

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It's Not What You Sell, It's HOW You Sell

Text of 2013 National Sports Forum Breakout

  • ITS NOT WHAT YOU SELL, ITS HOW YOU SELL Danny Heinsohn Client Development
  • Successful companies arent built fromgreat products, but from perfectingother peoples ideas.-Roger D. Blackwell, PhD
  • SCALABILITY GLOBAL NATIONAL LOCAL
  • CHICAGO
  • PASSIONBe enthusiastic, be authentic, and sell ideas.
  • PRESENCE You gotta pay to play.There is no substitute for face time.
  • PRESENCEIn Person Industry Events Team / Corporate PresentationsTraditional Media Print, TV, Radio
  • PRESENCESOCIAL NETWORKS LinkedIn Blog Twitter Facebook
  • PERCEPTIONCreate memorable impressions.
  • PERCEPTION Innovation = Differentiation Act the Part
  • POSITIONKnow the score. How do you rank in your market?
  • NEW YORK
  • PERMISSIONYou dont get what you dont ask for.
  • PERMISSIONFOLLOW UP!
  • HALF TIME
  • PERSISTENCEPersistence PAY$
  • PERSISTENCE
  • PERSISTENCEIts all about follow up.Do you have a new product or service?Tell a story.Timing is everything!
  • PERSONALIZATIONClear, CONCISE, Refined.
  • PERSONALIZATION
  • PERFORMANCE Its all about execution.Go above and beyond expectations.
  • PERFORMANCE
  • PARTNERSHIPA partnership mentality will lead to organic growth.
  • PARTNERSHIPWhen it comes to putting on conferences, one of the mostimportant things to us is making that great "first impression".And for us, that first impression begins and ends with AccessPass & Design. We are admittedly extremely finicky abouthow our name badges make us "look" -- they have to beperfect. Which is why, in our early years, we used severaldifferent companies -- but all that stopped when we startedworking with Access Pass & Design. Simply put, they "get" it.Were looking for professionalism, creativity, practicality andvisual appeal ... and Access Pass & Design gives us ALL of that.We wouldnt work with anyone else.Ron Seaver President National Sports Forum
  • PERKSGet Involved!
  • PERKS
  • BOOK RECOMMENDATIONSNetworking is a Contact Sport by Joe SweeneyThe Mirror Test: Is Your Business Really Breathing by Jeffrey HayzlettFASCINATE! by Sally Hogshead
  • ITS HOW YOU SELLDANNY HEINSOHNCLIENT [email protected]: Danny HeinsohnTWITTER: @dannyheinsohn