18
Making learning fun for kids and measurable for parents

[Startup Nations Summit 2014] Competition - Thailand

Embed Size (px)

DESCRIPTION

Wicharn Manawanitjarern CEO & Co-Founder, Taamkru

Citation preview

Page 1: [Startup Nations Summit 2014] Competition - Thailand

Making learning fun for kids�and measurable for parents�

Page 2: [Startup Nations Summit 2014] Competition - Thailand

Thailand  App  Store  •  #1  Kids  App  

•  #1  Educa.on  App  

•  100,000+  downloads  

•  Average  usage  .me  x2  

Page 3: [Startup Nations Summit 2014] Competition - Thailand

Singapore  App  Store  •  #1  Kids  App  

•  #1  Educa.on  App  

•  100,000+  downloads  

•  Average  usage  .me  x2  

Page 4: [Startup Nations Summit 2014] Competition - Thailand

Paper  Workbooks  For  Preschool  Kids  •  boring  •  outdated  content  •  unrepeatable  

For  Parents  •  no  meaningful  measurement  •  no  comparison  •  no  long-­‐term  tracking  

Page 5: [Startup Nations Summit 2014] Competition - Thailand
Page 6: [Startup Nations Summit 2014] Competition - Thailand

DEMO  

Page 7: [Startup Nations Summit 2014] Competition - Thailand

   Measure  &  Compare

•  Track  performance  over  .me  

 •  Compare  VS  peers  by  class  level,  age,  geography  

Page 8: [Startup Nations Summit 2014] Competition - Thailand

    Pricing

•  Individual  exercise  =  $1.99  •  Monthly  subscrip.on  =  $9.99  

 

Page 9: [Startup Nations Summit 2014] Competition - Thailand

Market  Size  

43.4  B  USD   30+%  

Page 10: [Startup Nations Summit 2014] Competition - Thailand

Wrote  and  sold  teaching  manuals  to  1,000+kindergartens  

Owns  4  kindergartens  in  Thailand  &  China  

Co-­‐founded  7  million  users,  Thailand’s  #1  healthcare  website,  haamor.com  

Page 11: [Startup Nations Summit 2014] Competition - Thailand

Featured  in  more  than  20  news  sources  in  Thailand,  Singapore,  &  China

Page 12: [Startup Nations Summit 2014] Competition - Thailand
Page 13: [Startup Nations Summit 2014] Competition - Thailand

Featured  in  more  than  20  news  sources  in  Thailand,  Singapore,  &  China

Page 14: [Startup Nations Summit 2014] Competition - Thailand

User  Engagement  

20,000  :  100,000  

1  :  5  

Page 15: [Startup Nations Summit 2014] Competition - Thailand
Page 16: [Startup Nations Summit 2014] Competition - Thailand
Page 17: [Startup Nations Summit 2014] Competition - Thailand

Summary •  #1  Kids  app  &  #1  Edu  app  in  Thailand  and  Singapore  

•  Badass  team:  Extensive  experience  in  preschool  edu  

•  Kickass  product:  Average  usage  .me  x2  

•  Bigass  market:  40+  B  USD,  30+%  growth  rate  

 

 

 

Page 18: [Startup Nations Summit 2014] Competition - Thailand

[email protected]�+668-1988-2499