ESTABLISHMENTS •  Public  service  payment  •  Banks  •  Others  

CONCEPT Yonohagofila.com is a service that allows you to purchase a Fast Pass for different kind of places, without having to stand in lines.

You and your friends can apply through the website or our Linebreaker Crew who guarantee a cool service. You will pay on location or through the app!

TARGET

•  People between 18 and 50 years of age •  Live in Bogota •  Professionals and/or students that are busy and who spend their leisure time on activities related to restaurants,

sport bars, travel, fitness, beauty •  It is routine for them to take impulsive decisions and make no planning for leisure activities

•  Bars •  Hotels •  Beauty parlors •  Restaurants •  Leisure activities (soccer, bowling, etc.)

Records

v  CLIENT SEGMENT �

Establishment �Phase 1 �Bars, discos, Parking �

Users�

Phase 2 �Rush hour�

Any ´cool´person 18 to 45 years old, with a high ranking in Linked in and good PR, with aspirations to receive VIP treatment �

Saloon, Restaurants and others�

ALLIES�

Associations specially bars�

Payment Methods�

Local city Hall�

CHANNELS�Establishments

Direct Impact PR of the sector

Support team�Tele Marketing �

Establishment owners�

USERS (Postulate App)�

PR � Compensation Packages�

Establishment owners�-By PR of Yonohagofila.com�Rock Star's referrals �

VALUE PROPOSITION �

Establishments�

USERS (Postulate App)

Partner that guarantees new incomes, more TOP clients that are more profitable and very cool. providing everything for the same effort

Not waiting in line and receiving a VIP treatment which the user feels he deserves�

REVENUES�

Sales of FastPass to final user: $7.500 per unit � Cost of service for operation and PR: $3,000 X 4 units�

Business Model Canvas

1.  The  customer  can  pay  for  establishment  services  (cover,  entrance  =ckets,  parking,  etc.)  2.  The  establishment  must  include  and  update  allot  of  informa=on  (e.g.  update  product  catalog),  or  must  accomplish  

ongoing  management  for  the  plaBorm  to  work  correctly  3.  Addi=onal  resources  are  required  from  the  establishment  for  the  plaBorm  to  work  (personnel,  hardware  and/or  

soHware)  4.  Ease  for  sta=s=c  analysis  5.  Allows  e-­‐Marke=ng  through  database  (social  network,  emailing,  sms,  etc.)  6.  Ease  to  manage  bookings  and  request  for  purchases  7.  Special  benefits  for  the  establishment's  customers  do  not  directly  depend  on  the  establishment  8.   Allows  people  to  know  how  many  space  is  required  to  be  a  VIP  user  when  going  to  the  establishment  9.   Allows  customers  to  book  on  different  categories  and  types  in  just  one  place  10.   Guarantees  a  personalized  service  to  end  customers,  fast  check  and  customer  service  11.   Generate  addiGonal  income,  to  the  establishment,  through  a  Fast  Pass  charge  12.   AddiGonal  source  of  direct  income  (cover,  parking,  etc.)  13.   End  customer  does  not  need  to  make  lines,  he  has  Fast  Pass!!!!  14.   Create  quality  end  customers  that  spend  allot  and  give  good  Gps  15.   Give  away  devices  to  the  establishments,  for  them  to  use  the  plaRorm  16.   The  establishment  may  "hunt"  high  value  customers  

Records

Strategy for distribution channel (PR and establishment)

•  Data base (guest+ establishments) treatment with Doble Opt-in.

•  We Require 30 FastPass per extra day. •  Conclusion: operation value X user for PR= 2,000

pesos/with YNHF $0

OPERATION •  Line Breaker •  Hardware •  Logistic Operation •  Commissions •  Financial and transactions

•  100, 000,000 of Pesos (Declared)

•  5,000,000 covers •  In 1,200 establishments

of high traffic •  (1,000,000,000 of utility)

Colombia

11% BOGOTA: 555000 covers YO NO HAGO FILA Share 17.5% 18,000 users 5 Frequency of Use 96,000 FastPass Establishment=240 FastPass Month $720,000,000 Year

ENTRANCE  X  ESTABLISHMENT  YEAR:  7,200  ,000  PESOS  CAC  USER  YEAR:  $0  PESOS  

CAC  ESTABLISHMENT  YEAR:  3,100,000  PESOS  MARGEN  X  ESTABLISHMENT  :  41%  APROXIMATE  

Marketing and Sales

Q3´13 Business Model Design Prototype (3 versions) Construction of Business

Q4´13 5 sessions final consumer 2 sessions establishment owners

Q1´14 $: 14.3 M Parking-Wedding-Bar-Restaurant (100) Control users

Q2´14 $: 20 M (5) Establishments: Parking, Bar (500) Control users (70) Direct signed establishments (8,000) Users controlled

Q3´14 $: 45 M (50) Hot Establishments (100) Signed establishments (3000) Active Users

Road Map

INVERSION: APP DEVELOPMENT (pivot)+ Business Model Test (pivot)+Hardware 65 Million