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[Startup Nations Summit 2014] Competition - New Zealand

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Edwin Darlow CEO, Puteko

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Page 1: [Startup Nations Summit 2014] Competition - New Zealand
Page 2: [Startup Nations Summit 2014] Competition - New Zealand

What We Do We bring coloring pages to life in full interactive 3D

Print Play Color

Page 3: [Startup Nations Summit 2014] Competition - New Zealand

colAR  Mix   Library of Pages Pages in 3D

colAR Mix (Launched July 2013)

Current Product

791,147 Downloads (15 October 2014)

Page 4: [Startup Nations Summit 2014] Competition - New Zealand

800,000    700,000    600,000    500,000    400,000    300,000    200,000    100,000    0  

Techcrunch  Ar0cle  (17  July  2013)  

791,147  Downloads  (15  Oct  2014)  

Current Downloads “I  would’ve  wriEen  this  earlier  but  I  was  busy  picking  the  pieces  of  my  mind  up  

off  the  floor”    

Greg  Kumparak  (Techcrunch)  

Page 5: [Startup Nations Summit 2014] Competition - New Zealand

South  Korea  30%  

Japan  25%  

USA  22%  

UK  3%  

Android  49%  

USA  36%  

Japan  30%  

Australia  4%  

Canada  3%  

123  Countries  

16%  

South  Korea  54%  Japan  

20%  

USA  8%  

Spain  2%  

UK  2%   144  

Countries  14%  

Downloads Breakdown

colAR  Mix  

Brings coloring pages to life:

Android  49%  

Other  (158  Countries)  

20%  

UK  5%  

Korea  6%  

Total OS

791,147 Downloads (15 October 2014)

iOS  51%  

Page 6: [Startup Nations Summit 2014] Competition - New Zealand

Selected Projects

Others Include: Ø  Dentsu & Kirin Ø  Mini Japan Ø  Benesse

B  Daman  Starbucks  Japan  

Kid  Cuisine  &  DreamWorks  

BBC  Children  in  Need  

Page 7: [Startup Nations Summit 2014] Competition - New Zealand

Growth  Scalability  Market  Crea0on  

$200K Investment (Sep 2013)

$1.5m Investment (July 2014)

$10-20m Investment (Early-Mid 2015)

“Created cool tech and an initial product / app”

Main Focus: •  Create technology •  Make prototype /

functional app •  Test market / see

if users will like it •  [NB: Company

had no functional business model or strategy]

“Turning the cool tech into a scalable

business”

Main Focus: •  Determine market

& customers •  Create strategy,

business model and growth plan

•  Get traction, revenue & beach head clients

“Creating a solid foundation to scale

and innovate”

Main Focus: •  Create a solid

platform / app, team & processes that can scale

•  User growth; validate revenue streams; expand client partnerships

“Scale & cement position as true market leader”

Main Focus: •  Scale product,

team & clientele •  Aggressive user

growth; expanded revenue streams

•  Invest in R&D to ensure continued market position

Company Phases

We Are Here Now

Page 8: [Startup Nations Summit 2014] Competition - New Zealand

Growth  Scalability  Market  Crea0on  “Created cool tech

and an initial product / app”

Main Focus: •  Create technology •  Make prototype /

functional app •  Test market / see

if users will like it •  [NB: Company

had no functional business model or strategy]

“Turning the cool tech into a scalable

business”

Main Focus: •  Determine market

& customers •  Create strategy,

business model and growth plan

•  Get traction, revenue & beach head clients

“Creating a solid foundation to scale

and innovate”

Main Focus: •  Create a solid

platform / app, team & processes that can scale

•  User growth; validate revenue streams; expand client partnerships

“Scale & cement position as true market leader”

Main Focus: •  Scale product,

team & clientele •  Aggressive user

growth; expanded revenue streams

•  Invest in R&D to ensure continued market position

Focus Right Now? All  About  Execu0on  

Page 9: [Startup Nations Summit 2014] Competition - New Zealand