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Social Media Conference Tips
brought to you by Roundpeg
Lorraine Ball@roundpeg | @[email protected] | www.roundpeg.bizwww.facebook.com/roundpegindy
Agenda
The Basics: General Etiquette, Avatars & Cover Images Content types: Text, Visuals, Video & More Platform specific strategies Metrics Advertising
Etiquette
Delete negative commentsBe helpful, create a positive experience
Ignore your fans Answer questions, like and share content
Talk only about yourself Balance self-promotion with helpful and entertaining content
Not completing your page Complete profile add logo, photos and link to your website
Forget to provide context
Infrequent posting or too much Be active, match volume to platform
Include a comment when sharing
Avatars and Cover Image
Avatars & Cover Images
Avatars and Cover Image
Avatars
Fill-in-the-blank
Question Fun fact or tip
Content Types
TRAVEL TIPSTRAVEL TIPS
TRAVEL TIPS – Did you know that every night at the Trevi Fountain in Rome about 3,000 Euros are swept up from the bottom of the basin and donated to charity?
Content Types
Post with a link
Stats, facts or tipsTRAVEL TIPS3,000 Euros are swept from the bottom of Trevi Fountain daily & donated to charity.
Why not book a trip to see if for yourself .
Content Types
Digital ContentPhotos Videos
Pick One Platform
Which Platform?
12
Your audience: Where does your audience hang out?
Time: How much time can you devote to a social network?
Resources: What personnel and skills do you have to work with?
Knowledge: Do you need to train on it or train your staff?
13
Low volume/high value
Minimum: 3 X per week
Maximum: 10 X per week
Quality vs. quantity
Facebook Basics
Facebook Best Practice
Get likes, shares, commentsEntertain, invite conversation, ask questions
50%
Be useful & informativeHints + tips, interesting articles and
links,30%
About your businessCalls to action. Learn More. 20%
Facebook Conference Strategies
Connect with speakers, sponsors potential attendees.
Schedule daily updates leading up to, during and after the conference
Keep updates on the lighter focus on people.
Encourage your conference team to share updates on their timelines.
Create a public photo album. Tag individuals Invite attendees to share their photos
Weekly Content Plan - Facebook
1 50% Fill-in-the-blank:
2 50% Question:
3 50% Photos:
4 30% Tip, stat or fact:
5 30% Link to a blog post:
6 20% Sale, event or product/service info:
17
High volume/low value
Minimum: 5 X per day
Maximum: none
Quantity is key
Twitter Basics
Schedule 3-5 updates a day. Speakers plant “retweetable” content
during your presentation Share what’s happening. Comments
on presentations, who you are meeting, food, facility and after hours
Use the hashtag consistently. Follow and interact with sponsors,
speakers, attendees, anyone using the hashtag
19
1 Planned Blog post (created or curated):
2 Planned Question:
3 Planned Tip, stat or fact:
4 Live Photo:
5 Live Key learning from one of the presentations:
Daily Content Plan - Twitter
6 Live Retweet something in the hashtag feed:
20
Low volume/high value
Minimum: 2 X per week
Maximum: 5 X per week
More formal and technical
LinkedIn Basics
Company Page vs Personal Profile
Linkedin Conference Strategies
Create a strong graphic for your company page.
Create one update a day on company and personal page
Keep updates focused on business elements like agenda topics.
If you are a speakerShare individual slidesUpload entire slide deck to SlideShare
Weekly Content Plan LinkedIn
About your company Product updates, behind the scenes or recruiting:
Useful info Blog posts, guides or ebooks, or industry news :
1
2
3 About you Presentations, blog posts, speaking engagments, conferences :
24
Success
Engagement Likes, shares, comments,
retweets, repins, +1s More followers Traffic to your site
Social Advertising
Pay to Play World
Find Your Best Content
Pick Your Audience
Set Your Budget
Track Results
Expand Your Social Activities with Email
Facebook LinkedIn InstagramTwitter Pinterest Youtube
Social Media is where you meet new people
Email is where you talk to people you know
Resources
Social Media Starter Kit Facebook Advertising Guide Linkedin Advertising Guide Free Trial of Constant Contact
