8/7/2019 Event to promote CSR initiatives

http://slidepdf.com/reader/full/event-to-promote-csr-initiatives 1/11

Presents the launch of 

POWER DRESSING THE ORGANIC WAY

8/7/2019 Event to promote CSR initiatives

http://slidepdf.com/reader/full/event-to-promote-csr-initiatives 2/11

Who are we?

Product Profile

Organic work wear Naturalfabrics including Linen, Cotton

Organic accessories like

bangles, earrings, bracelets

made of Wood, Bamboo, Jute

Western work wear/accessories

for men and women

Key Differentiators

Mid ranged pricing

Broad range of sizes (XS XXXL)

Extensive distribution

Organic Western (Formal) wearnow madeaffordable

8/7/2019 Event to promote CSR initiatives

http://slidepdf.com/reader/full/event-to-promote-csr-initiatives 3/11

Who are we talking to?

Urban

Demographics 21 yearsupwards

Men and Women

Working Professionals

Middle and Upper middle

class

8/7/2019 Event to promote CSR initiatives

http://slidepdf.com/reader/full/event-to-promote-csr-initiatives 4/11

Ou

r typical consum

er

Fashion Savvy

Amar, 22, is working at a

leading advertising firm inMumbai.

He spends an average of 

3000/- on apparel and

accessories

On a lookout for fashionable

and trendy corporate wear

Environmentally Conscious

Sonali, 32, owns a renowned

beauty spa and healthcentre in Bangalore.

She spends an average of 

10,000/- every month on

apparels.

Is environmentally conscious

8/7/2019 Event to promote CSR initiatives

http://slidepdf.com/reader/full/event-to-promote-csr-initiatives 5/11

H

ow do we reach you

?Mall activations across all the

cities

Human Mannequins

Creation of an organic zone at the food court

extending the ORGANIC concept to food

(which will also have discounts and coupons

to the TATVA store)

CONVERT all the escalators to make them

look ORGANIC - like cover it all with jute,

innovative scaffolding which becomes

newsworthy

Play an audio visual on the benefits of 

ORGANIC in multiplexes, before the movie

begins. Take an ORGANIC break head to the

TATVA store on the 2nd Floor..

Office Complexes/ Airport

lounge / Train stops

Use the foyer space in LARGE OFFICECOMPLEXES that emulates the ambience of a

corporate office space and have men/women

dressed in the Tatva attire.

Brunches at Housing societies

Educate on the benefits of an Organic

Lifestyle through awareness camps

8/7/2019 Event to promote CSR initiatives

http://slidepdf.com/reader/full/event-to-promote-csr-initiatives 6/11

Ou

r digital presence

Creation of an interactive digital campaigns for customer

engagement  Develop own range of organic products

like candles, incense sticks, paper Mache and the mostpopular one gets gift hampers and prizes

Social Media Marketing - Creation of TATVA page on

facebook and the TATVA twitter handle ENGAGE &

INFLUENCE

Mobile Marketing - Short code marketing example SMS

Tatva to 5555 for an early bird discount at INFINITY

MALL, MALAD

8/7/2019 Event to promote CSR initiatives

http://slidepdf.com/reader/full/event-to-promote-csr-initiatives 7/11

M

axim

ized reach

Print ads in all leadingpublications

Radio spots

8/7/2019 Event to promote CSR initiatives

http://slidepdf.com/reader/full/event-to-promote-csr-initiatives 8/11

The Event Fashion Show

An eco-friendly themed fashion show - PowerDressing the Organic Way Fashion show at JWMarriott, Mumbai

Unveiling of TATVA the brand by Konkana SenSharmaand Ness Wadia (the promoter of thebrand)

A

ttendees include the press, TV channels,socialites, and eminent personalities likeGulPanag, Rahul Bose, Suhel Seth, Kitu Gidwani etc.

8/7/2019 Event to promote CSR initiatives

http://slidepdf.com/reader/full/event-to-promote-csr-initiatives 9/11

Giving back to the community

Set-up of Rachna, an educational trust fundingeducation of children of farmers, local artisans and

weavers

Provide job opportunities at Tatva and BombayDyeing production units under Rachna initiative

Green Hope tree plantation drive across cities

8/7/2019 Event to promote CSR initiatives

http://slidepdf.com/reader/full/event-to-promote-csr-initiatives 10/11

EventManagement team

Rifath Aara

Swathi R

Veena Pathare

Pragya Patra

Snigdha Kapoor

Kriti Singh

Abha

Sugandh

Roy

Smriti Tewari

8/7/2019 Event to promote CSR initiatives

http://slidepdf.com/reader/full/event-to-promote-csr-initiatives 11/11

THANKYOU