How to promote your event using digital marketing techniques

HOW TO PROMOTE YOUR EVENT USING DIGITAL MARKETING TECHNIQUES

Presented by Ojiugo Ajunwa MBA,PMP Ritetrac Consulting Nigeria Ltd.

Ritetrac Consulting Nigeria Ltd.::.Copyright 2016.::.www.ritetracconsult.com.ng

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OBJECTIVES OF THIS WEBINAR

• The Event Management industry is worth over $32 Billion in Nigeria annually

• The average event uses five promotional methods to publicize the event. According to Hubspot

• In this Webinar,we will introduce you to what it takes to become a professional Event Marketer and promote like a PRO!.

• This can be a huge career for both men and women who have a flair for it as its low cost entry.


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TURN OFF ALL DISTRACTIONS

FREE BONUS AT THE ENDSTICK AROUND!

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INTRODUCTIONS

• My name is Ojiugo Ajunwa MBA,PMP • I am a wife and mother of 2 lovely kids!• Am a Project Management Consultant/Trainer for the past 15

years+. My roles has been in Training, Information Technology Software Implementation , Digital Marketing and Event Management.

• At Ritetrac Consulting we help organizations and individuals deliver and market their Events using Event Management best practices.

• We have trained over 150+ Event Managers in the past 7 years across Oil/Gas, Hospitality, Education, Entertainment, Sports,Health Care sectors etc

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CONTD.• I am a co-founder Ritetrac Consulting Nigeria Ltd.• Find us Online and engage with us here

• Website: www.ritetracconsult.com.ng• Blogger: http://ritetracpm.blogspot.com• Facebook: www.facebook.com/ritetrac• Twitter: @ritetracconsult• Instagram: ‘ritetracconsulting’• Linked: https://

www.linkedin.com/company/ritetrac-consulting-nigeria-limited

http://www.ritetracconsult.com.ng/

http://ritetracpm.blogspot.com/

http://www.facebook.com/ritetrac

https://www.linkedin.com/company/ritetrac-consulting-nigeria-limited



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WELCOME, LET’S MEET YOU!

• Your Name?• Do you have any experience marketing events?

• YES or NO• What type of event?

• Social Events• Corporate Events

• Do you have any formal training?• YES or NO• SHARE OUT THIS WEBINAR VIA TWITTER USE AM ATTENDING

WEBINAR FROM @RITETRACCONSULT • #RITETRACSOCIAL • #EVENTPROF


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WHAT YOU WILL LEARNIn this One Hour Online Training Event I will be dishing out practical real world, actionable strategies we use in promoting our events all-year round which range from free to low cost methods using Digital platforms.You will learn1. Event Marketing and why people hire Event Marketers1. Learn about your ideal client for your event2. Crafting engaging content types3. Mapping out a Digital marketing strategy for your events and much more!4. Question/Answer Sessions

www.ritetracconsult.com.ng

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OVERVIEW

“TO DOUBLE YOUR INCOME, TRIPLE YOUR INVESTMENT IN YOUR PROFESSIONAL EDUCATION AND YOUR PERSONAL DEVELOPMENT “ ROBIN SHARMA


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INTRODUCTION TO EVENT MARKETING

• Pull out your Notebook and make sure you take notes.• An event can be described as a public assembly for the purpose of celebration,

education, marketing or reunion, funerals. • You can organize Online and Physical Events• Event marketing describes the process of developing a themed exhibit, display, or

presentation to promote a product, service, cause, or organization leveraging in-person engagement. Events can occur online or offline, and can be participated in, hosted, or sponsored. The promotion of these activities can occur through various inbound and outbound marketing techniques according to Marketo

• 74% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event.

• We will focus on Inbound Marketing Techniques here.

EVENT OBJECTIVES• Before going ahead to set up Promotions for your event you must

understand the objectives of your event such as The Theme Aim of your eventBrand Recognition Number of participantsMake sales on the spotCustomer Conversions laterMedia Mentions etcThis will now form a basis for your Promotional efforts

WHO IS YOUR IDEAL CLIENT FOR YOUR EVENT?

• To promote your events you must understand your Ideal client for your Evento Ageo Gendero Geographic Locationo Marital Statuso Income and Spending Patternso Religiono Nationality e.g Ethnicity, Tribe and Traditions etcMake use of Surveys, Observe your current customers, create focus groups etcPeople buy emotions and not Logic so make sure your are speaking to their emotions in your Promotions.This will also help you know what social media platforms they hang out in.


14WHY DO PEOPLE HIRE EVENT MARKETERS?


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WHY DO PEOPLE HIRE EVENT MARKETERS?

1. Branding and Awareness: A key reason for a business to participate in an event is to establish and build its brand. Event marketing allows your company to cultivate and express its identity firsthand. Through events, you gain the perfect venue to share your ideas, thoughts, and name in the exact manner you want to present them.2. Lead GenerationAnother important reason businesses choose to participate in an event is to generate leads. And what better way to do so than to be part of an event where your target demographic is present? The right event allows your company to interact with a group of prospects that already have an interest in who you are and what you do.

CONTD. 3. Customer Engagement and UpsellEvents offer an unparalleled level of customer engagement, with an opportunity for positive personal interaction that builds loyalty. Plus, every marketer knows that companies can realize the biggest ROI on their marketing cost by retaining and growing existing customers. The challenge is to gain the attention of your customers amid the distractions of daily work. At events, you enjoy the chance to upsell customers by introducing them to products and services that they may not know about—or may not realize could address their needs. 87% of consumers said they purchased the brand's product or service

after an event at a later date.

CONTD.4. EducationMost people attend events to network and be educated. Both are powerful draws in their own ways. No matter what type of event you are at, it is critical to impart knowledge that the audience will value—and that sets your company apart. Tradeshows and events are the second most effective tactic in a

marketer’s mix, after their company website. (Forrester)

http://www.cvent.com/en/pdf/5-strategies-for-increasing-roi-whitepaper.pdf


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PROMOTING YOUR EVENTS


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STEPS TO SETTING UP 0-90DAYS

Create a high level checklist of how you plan your events Determine Aim of Event Determine your Target AudienceWho are your competitors?Determine Schedule/BudgetCreate Marketing PlanGet the right team membersHow you will report events –In our classes we provide documentation

required to create your reports for organizations or individuals you work for etc


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STEPS TO SETTING UP 0-90 DAYS

Make your Event digital marketing friendly by creating1. Event Website using a CMS such as Wordpress2. Event Registration form using “Google Forms” a simple DIY tool3. Building your List {More details in our email course}4. Digital Platforms for promoting your event on

Facebook,Twitter,Linkedin,Youtube or wherever your target audience hangs5. Email Campaign sequences using tools such as Mail Chimp,

Aweber,Mailerlite, Madmimi etc6. Create an Event Hashtag e.g #bringbackourgirls etc7. Graphics using DIY such as CANVA,ADOBE SPARK etc8. Content Editorial Calender {We assist you set this up in the email class}9. Content Automation using e.g Buffer,Hootesuite,Postcron etc


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MARKETING YOUR EVENT CHECKLIST

Check List for Marketing your business Your Customer ProfileYour Target Audience & your Target MarketYour Customer Journey MapYour Website: Your Profile,services,how to contact youYour Branding: Logo,Colours,perception it creates for clients etcYour Top 3 Social Media Channels setup: e.g Facebook,Instagram,TwitterMeasure at the end of every month and plan to improve

CRAFTING ENGAGING CONTENT TYPES

• Content is king in the world of Digital Marketing but your content must be engaging to convert readers into event attendees

• Some types of Content types that work best for events1. Email Marketing with over 75% of marketers they use email to promote

their event, while 47% still mail invites according to Hubspot2. Social Media with over 87% of B2Bs using social media marketing

techniques to promote events according to RegalixSo create Email Sequences from the time you announce your events till you get them in the door using social media techniques which we will provide in te email course.

CONTD.• Blogging: Is very beneficial for events it keeps your audience engaged

and they begin to see real benefits every day you share an article• Talk about the Event Location e’g Obudu Cattle ranch in Cross River State

take photos of the location and hotels around it to draw interest• Spotlight your speakers, musicians,comedians,actors,sponsors infact

create a buzz around your Event Stakeholders• Create clear CALL-TO-ACTIONS in your messaging to direct your audience

to take actions on registration and fee payments• Test different types of contents like Photo Marketing, White Papers, Email

Marketing, Blogging, Survey Results, Quizzes, Share Industry Best Practices,Question of the week etc until you get what works.

5 TOP EVENT MARKETING MISTAKES TO AVOID

1. Not understanding your Event objectives2. Not knowing who your Target audience really is3. No idea what type of content to promote4. Starting out to promote a few days in a frenzy5. No record keeping of attendees registration in other to upsell them next

time


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BENEFITS OF ATTENDING TRAINING

Enhances your knowledgeYou gain confidence in the industryYou speak the language of the industryYou have a proof to show clientsYou enjoy a new network of like minded people


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WHAT OUR CLASSES COVEROur Training curriculum on Event Marketing is robust with global best practices, hands on project and lots more!1. Defining your Event Objective and S.W.O.T Analysis2. Types of Events you can create in your business3. Identifying your Target Audience/Competitor Analysis/Customer Journey

Mapping4. Creating your Content Marketing Calender5. Tools for Promoting Events6. Creating your Community 7. Strategies for Promoting Events and Viral Marketing8. Free and Paid Advertising methods using Digital Marketing Platforms9. Best practices to an awesome Digital Event Marketing Campaign10. Measuring campaign effectiveness


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TRAINING FORMATS/TIME FRAME/COST/HOW TO

REGISTER• Enroll for our Email Course on “Promoting your Events using Digital

Marketing” starting October 1st 2016 and registrations ends September 28th 2016.

• Duration: 10 days {A sequence of 10 emails with Assignments given at end of each week and reviewed in a Whatsapp personalized chat]

• How to register: Visit http://goo.gl/ESsQjJ to register your interest.• Kindly share this information with your colleagues and friends!• Total course duration: 10 days • Course Fee: $50 or 20,000Naira• You will also receive a Certificate of Completion from Ritetrac Consulting

after completing your program

http://goo.gl/ESsQjJ

http://goo.gl/ESsQjJ

BONUS• Request for our FREE EVENT PROMOTION CHECKLIST by emailing

[email protected]• Enjoy using this going forward with your teams for your events.

mailto:[email protected]

www.ritetracconsult.com.ng

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Questions/Answers

THANK YOU FOR ATTENDING!For further information contact us+2348037090474• Find us Online and engage with us here

• Website: www.ritetracconsult.com.ng• Blogger: http://ritetracpm.blogspot.com• Facebook: www.facebook.com/ritetrac• Twitter: @ritetracconsult• Instagram: ‘ritetracconsulting’• Linked:


http://www.ritetracconsult.com.ng/

http://ritetracpm.blogspot.com/

http://www.facebook.com/ritetrac


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How to promote your event using digital marketing techniques