Twitter for Scientists Workshop: Why Bother and How To Get Started

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<ol><li> 1. TCGA 2015 Symposium Twitter Workshop for Scientists Emma J. Spaulding, MPH @TCGAupdates @emmajspaulding </li><li> 2. Agenda Twitter Basics 5 Reasons You Should Use Twitter Twitter Terminology Hits and Misses From @TCGAupdates and Others Lessons Learned Twitter Analytics </li><li> 3. What is Twitter? Microblogging platform New technology, old concept </li><li> 4. 5 Reasons You Should Care 1. Connect with people in a very public way 2. Patients perspectives 3. Follow conferences from afar 4. Its fun! 5. Advance your career </li><li> 5. 1. Connect with people publicly Professionally </li><li> 6. 1. Connect with people publicly .and personally. </li><li> 7. 2. Patient Perspectives </li><li> 8. 3. Follow Conferences </li><li> 9. 3. Follow Conferences </li><li> 10. 4. Its fun! #Overlyhonestmethods </li><li> 11. 4. Its fun! #Overlyhonestmethods </li><li> 12. 4. Its fun! @SarcasticRover </li><li> 13. 4. Its fun! @SarcasticRover </li><li> 14. 4. Its fun! @SarcasticRover </li><li> 15. 5. Advance Your Career 94 % of employers are using social media as part of their recruiting strategies Only 20 to 30 percent of jobs are filled by people applying for published vacancies. Its who you know. The easiest way to connect with potential employers is through social media. You can form online relationships with people who could help you in the offline world. LinkedIn is still the most widely-used career management web site, but Twitter enables you to engage in conversations with people </li><li> 16. 5. Advance Your Career </li><li> 17. 5. Advance Your Career </li><li> 18. 5. Advance Your Career </li><li> 19. 5. Advance Your Career An Introduction to Social Media for Scientists, April 23, 2013 c/o Mark Story, @mstory123 </li><li> 20. Your Searchable Public Profile Facebook vs Twitter Expect potential employers and collaborators to scan through your social media presence as part of the selection process Scientists should use social media to make them "much more likely to be approached by someone looking for an expert in a particular field. @emmaspaulding and @emmajspaulding c/o Mark Story, @mstory123 </li><li> 21. @emmaspaulding </li><li> 22. @emmajspaulding </li><li> 23. 5. Advance Your Career Publishing Using Twitter, you can: Create additional links to your work: point people to other sites where you have published information, like ResearchGate, Google Scholar, Academia.edu or a prominent blog Make your voice heard: share your opinion on scientific matters in a very visible fashion Highly tweeted journal articles are 11 times more likely to be highly cited compared with those with minimal or no social media presence (source: Journal of Medical Internet Research) c/o Mark Story, @mstory123 </li><li> 24. The Illustrated History of Twitter https://www.youtube.com/watch?v=NzRksza GBbY </li><li> 25. Twitter Terminology </li><li> 26. Twitter Terminology Tweet: 140 character post Tweet: Noun and verb Carolyn: Did you see that tweet saying what a great job Julia Zhang did organizing the conference? JC: Yes, I tweeted that during the morning break. Handle: your username (@TCGAupdates or @emmajspaulding) Followers: Other people on twitter who want to follow what you post Hashtag: Topic identifier (#TCGA or #TCGA15) RT or MT: Tweeting anothers tweet with no or small changes Favorite: Similar but more private </li><li> 27. @reply </li><li> 28. .@mention </li><li> 29. Twitter Terminology Feed: the constantly updated stream of tweets from people you follow URL shortener: makes a shorter version of a link so that it uses up fewer characters Often automatic, Bit.ly Live-tweeting: Tweeting whats happening from a conference </li><li> 30. Best Practices Twitter as a cocktail party Getting Started Brevity Additional Content Photos NCIs Visuals Online: https://visualsonline.cancer.gov CDC's Public Health Image Library: http://phil.cdc.gov/phil/home.asp Flickr's "The Commons": https://www.flickr.com/commons Wikimedia Commons: http://commons.wikimedia.org/wiki/Main_Page c/o Mark Story, @mstory123 </li><li> 31. Best Practices Dont hashtag dump </li><li> 32. Best Practices Engage with your followers Have you used @23andme? What did you think? Ancestry.coms genetic testing? Interesting? Worth it? Personalized medicine or precision medicine? Twitter or 3rd Party Apps Tweetdeck and Hootsuite If youre unsure, dont. </li><li> 33. Hits and Misses From @TCGAupdates and others Twitter Analytics </li><li> 34. Hit from @TCGAupdates </li><li> 35. Hit from @TCGAupdates </li><li> 36. Miss from @TCGAupdates </li><li> 37. Miss from @TCGAupdates </li><li> 38. Miss from @TCGAupdates </li><li> 39. Others Hits </li><li> 40. Others Hits </li><li> 41. Others Hits </li><li> 42. Others Misses https://www.youtube.com/watch?v=nVHlCtX5Ucs (00:59) </li><li> 43. Others Misses </li><li> 44. Others Misses </li><li> 45. Lessons Learned Check your hashtags Use specific hashtags A twitter misstep is not the end of the world </li><li> 46. Check your hashtag: #RhoA </li><li> 47. Check your hashtag: #RhoA </li><li> 48. Use specific hashtags: #cancer </li><li> 49. Another type of #cancer </li><li> 50. Another type of #cancer </li><li> 51. Another type of #cancer </li><li> 52. Another type of #cancer </li><li> 53. Another type of #cancer </li><li> 54. Another type of #cancer </li><li> 55. Use specific hashtags: #cancergenomics </li><li> 56. Use specific hashtags: The Healthcare Hashtag Project </li><li> 57. http://www.symplur.com/healthcare- hashtags/ </li><li> 58. Use specific hashtags: The Healthcare Hashtag Project </li><li> 59. Accidental Tweets </li><li> 60. Accidental Tweets Not the end of the world Private person, not official account You monitor your account most closely Can always delete </li><li> 61. Twitter Analytics: analytics.twitter.com </li><li> 62. Terms and Definitions Twitters analytics website analytics.twitter.com Impression number of times a user saw our tweet Engagements number of times users interacted with our tweet Engagement Rate - Engagements Impressions Twitters Promoted Tweets 3-5% Engagement Rate </li><li> 63. Engagement </li><li> 64. Whats a good engagement rate? Twitters Promoted Tweets 3-5% Engagement Rate Tweets from #AACR15 </li><li> 65. Tour of Twitter Analytics </li><li> 66. Tweet Details </li><li> 67. Successful Tweet </li><li> 68. IDing a Successful Tweet </li><li> 69. ID a Failed Tweet </li><li> 70. ID a Failed Tweet </li><li> 71. Take Aways Dont delay! Get on and start listening Resources available </li><li> 72. c/o Christie Wilcox, @NerdyChristie </li><li> 73. Acknowledgements Teagan Keating Kuruna (@TeaganMPH) Mark Story (@mstory123) </li><li> 74. Questions? </li></ol>