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Google + Yet another social network? Birgit Pauli-Haack [email protected] @bph on twitter

Google +: Why Bother?

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Take a birds eye view on Google+ environment and learn a few reasons why you should bother with yet another social network and how you can use it for your business and increase search engine visiblity for yourself and your website. First given at Entrepreneur Society of Naples in October 2011.

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Page 1: Google +: Why Bother?

Google +Yet another social network? 

Birgit [email protected]

@bph on twitter

Page 2: Google +: Why Bother?

Why Bother? Grows fastestTime to reach 50 million users - 88days.

Page 3: Google +: Why Bother?

Why Bother? Ubiquitous GoogleOn my screen when on Google - Calendar, Gmail, Photos etc.

Page 4: Google +: Why Bother?

Why Bother? Integration w/ Google

Page 5: Google +: Why Bother?

Why Bother? SearchComscore & Highwire Google Search 65%, Bing 15%, Yahoo 14%.

Page 6: Google +: Why Bother?

Why Bother? - Search 

Page 7: Google +: Why Bother?

Why Bother? Social Search

Page 8: Google +: Why Bother?

Why Bother? Identifies Experts

Page 9: Google +: Why Bother?

Why Bother? Search

Blended Search and the New Rules of Engagement

...Page 1, Position 1 is no longer the gold standard for successful SEO strategies.

ComScore

Page 10: Google +: Why Bother?

Power: Public Search in Google+

Page 11: Google +: Why Bother?

Getting started...http://plus.google.comSign-in w/ your @gmail account or create an account.

Page 12: Google +: Why Bother?

Your Profile: About

Don't be shy.... 

Page 13: Google +: Why Bother?

Your Profile: AboutUse all the tools available to spruce it up. 

Page 14: Google +: Why Bother?

Your Profile: Public PostsPublic Posts are Social Signals for Internet Search Engines. 

Page 15: Google +: Why Bother?

Your Profile: Public PostsShare early, share often! 

Page 16: Google +: Why Bother?

Your Profile: +1 Buttons

 

Page 17: Google +: Why Bother?

Features: Circles

 

Page 18: Google +: Why Bother?

Power: Sharing Circles

Page 19: Google +: Why Bother?

Power Feature: Hangout On The Air Invite up to 9 people to video chat and broadcast live to the rest of the world. 

Page 20: Google +: Why Bother?

Where to go next to learn?http://mashable.com/2011/07/16/google-plus-guide/