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Take a birds eye view on Google+ environment and learn a few reasons why you should bother with yet another social network and how you can use it for your business and increase search engine visiblity for yourself and your website. First given at Entrepreneur Society of Naples in October 2011.
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Why Bother? Grows fastestTime to reach 50 million users - 88days.
Why Bother? Ubiquitous GoogleOn my screen when on Google - Calendar, Gmail, Photos etc.
Why Bother? Integration w/ Google
Why Bother? SearchComscore & Highwire Google Search 65%, Bing 15%, Yahoo 14%.
Why Bother? - Search
Why Bother? Social Search
Why Bother? Identifies Experts
Why Bother? Search
Blended Search and the New Rules of Engagement
...Page 1, Position 1 is no longer the gold standard for successful SEO strategies.
ComScore
Power: Public Search in Google+
Getting started...http://plus.google.comSign-in w/ your @gmail account or create an account.
Your Profile: About
Don't be shy....
Your Profile: AboutUse all the tools available to spruce it up.
Your Profile: Public PostsPublic Posts are Social Signals for Internet Search Engines.
Your Profile: Public PostsShare early, share often!
Your Profile: +1 Buttons
Features: Circles
Power: Sharing Circles
Power Feature: Hangout On The Air Invite up to 9 people to video chat and broadcast live to the rest of the world.
Where to go next to learn?http://mashable.com/2011/07/16/google-plus-guide/