45
Twitter Basics Workshop Presented by: Northwestern University Feinberg School of Medicine Office of Communications

Introduction to Twitter Workshop: A Guide for Scientists

  • Upload
    akbemis

  • View
    334

  • Download
    2

Embed Size (px)

Citation preview

Page 1: Introduction to Twitter Workshop: A Guide for Scientists

Twitter Basics Workshop

Presented by: Northwestern University Feinberg School of Medicine Office of Communications

Page 2: Introduction to Twitter Workshop: A Guide for Scientists

Overview

What Can Twitter Do For YouHow to Tweet Why You Should Tweet

• Join Twitter • Send Tweets • Follow others

• Share • Participate• Engage • Manage

• Important concepts

• Dissemination examples

• Media outreach

Page 3: Introduction to Twitter Workshop: A Guide for Scientists

Joining Twitter

Page 4: Introduction to Twitter Workshop: A Guide for Scientists

Joining Twitter

Your full name and username (or handle are public), while your email is kept private and only used for notifications.

Page 5: Introduction to Twitter Workshop: A Guide for Scientists

Creating your Twitter profile

• Unique user handle• Clear & concise profile description• Background image • Display picture• Accurate Location

Page 6: Introduction to Twitter Workshop: A Guide for Scientists

Anatomy of a Tweet

Page 7: Introduction to Twitter Workshop: A Guide for Scientists

Twitter Terminology

Favorite

Favorites are most commonly used when users like a Tweet. Favoriting a Tweet can let the original poster know that you liked their Tweet, or you can save the Tweet for later.

Retweet

A Tweet that you forward to your followers is known as a Retweet. You can use our built-in Retweet to simply forward the content, or add in a comment of your own.

Reply

You can join the conversation on Twitter by replying to others and mentioning them in your own Tweets.

Page 8: Introduction to Twitter Workshop: A Guide for Scientists

Feinberg Social Media Guidelines Be responsible and informed: Any published content or accounts are subject to the

policies of the University.

Be transparent: Avoid screen names or anonymity. Identifying yourself can provide authenticity and value to your online contributions.

Be respectful: Carry the professional norms of any Feinberg office or function onto the social media platforms. Encourage feedback and two-way communication.

Respect other’s privacy: Do not reveal other people’s private information. Avoid tagging photos with individuals’ names without approval.

Add value: Contribute your observations, experiences, and opinions related to topics you are passionate about and understand well; cite your sources and separate opinions from facts.

Ask for advice: Unsure if a post is appropriate? Ask us for advice!

Page 9: Introduction to Twitter Workshop: A Guide for Scientists

Iceberg Tweets

Page 10: Introduction to Twitter Workshop: A Guide for Scientists

Example of An Iceberg Tweet

Page 11: Introduction to Twitter Workshop: A Guide for Scientists

Example of An Iceberg Tweet

Page 12: Introduction to Twitter Workshop: A Guide for Scientists

Example of An Iceberg Tweet

Page 13: Introduction to Twitter Workshop: A Guide for Scientists

Using Twitter Data

Page 14: Introduction to Twitter Workshop: A Guide for Scientists

Using Twitter Data

Page 15: Introduction to Twitter Workshop: A Guide for Scientists

Twitter Timeline

Page 16: Introduction to Twitter Workshop: A Guide for Scientists

Who to Follow: Stakeholders

Patients Clinicians Healthcare Providers

Payers Policymakers

Industry Researchers Funders

Page 17: Introduction to Twitter Workshop: A Guide for Scientists

Who to Follow: Influencers

http://www.symplur.com/healthcare-hashtags/

Page 18: Introduction to Twitter Workshop: A Guide for Scientists

Who to Follow: Twitter Suggestions

Page 19: Introduction to Twitter Workshop: A Guide for Scientists

Who to Follow: Twitter Lists

Page 20: Introduction to Twitter Workshop: A Guide for Scientists

Who to Follow: Twitter Lists

Page 21: Introduction to Twitter Workshop: A Guide for Scientists

“Social media is like a cocktail

party”David Meerman Scott

Online Marketing Strategist

Page 22: Introduction to Twitter Workshop: A Guide for Scientists

What Can You Do?

• Links to journal articles• Relevant news• Behind the scenes

Share

• Twitter Chats• Twitter Journal Club• Conference Hashtags

Participate

• Answer questions• Crowdsource resources• RT, Reply, Favorite others

Engage

Page 23: Introduction to Twitter Workshop: A Guide for Scientists

Share

Pareto Principle Broccoli vs. Cheese

Page 24: Introduction to Twitter Workshop: A Guide for Scientists

Share

411 Rule Burrito Principle

Page 25: Introduction to Twitter Workshop: A Guide for Scientists

Participate

http://www.symplur.com/healthcare-hashtags/

Page 26: Introduction to Twitter Workshop: A Guide for Scientists

Participate

Page 27: Introduction to Twitter Workshop: A Guide for Scientists

Participate

Page 28: Introduction to Twitter Workshop: A Guide for Scientists

Engage

Page 29: Introduction to Twitter Workshop: A Guide for Scientists

Manage

Page 30: Introduction to Twitter Workshop: A Guide for Scientists

Thought Leadership: An individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.

Page 31: Introduction to Twitter Workshop: A Guide for Scientists

The Long Tail

“Our culture and economy is increasingly shifting away from a focus on a relatively small number of ‘hits’ (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.”

Page 32: Introduction to Twitter Workshop: A Guide for Scientists
Page 33: Introduction to Twitter Workshop: A Guide for Scientists
Page 34: Introduction to Twitter Workshop: A Guide for Scientists

Use of Social Media by Health Policy Researchers

Page 35: Introduction to Twitter Workshop: A Guide for Scientists
Page 36: Introduction to Twitter Workshop: A Guide for Scientists

Paper Dissemination on Twitter

What did we do?

• Received notice of upcoming publication 4 weeks in advance.

• Crafted a series of tweets after reading the paper.

• Shot video interview with researcher.

• Identified relevant keywords and hashtags to use.

• Created a list of individuals and organizations to mention.

• Drafted potential list of journalists to reach out to.

How did we do it?

• Asked for paper draft, press release info and embargo date.

• Looked beyond results section of the paper.

• Asked researcher to explain paper for a lay audience.

• Used Twitter Advanced Search and other tools

• Included co-authors, affiliated inst, orgs mentioned in paper.

• Found individuals who had previously covered the topic.

Page 37: Introduction to Twitter Workshop: A Guide for Scientists

Tracking link to paper via Bit.ly

Page 38: Introduction to Twitter Workshop: A Guide for Scientists

Paper Views & Downloads

Page 39: Introduction to Twitter Workshop: A Guide for Scientists

Paper Dissemination on Twitter

Wins

• Researcher’s own department used our tweets.

• AcademyHealth RT us.• A Politico.com reporter mentioned

paper in daily brief.• JAMA Editor used our wording in his

tweets about the paper.

Lessons Learned

• Need to coordinate with all parties involved.

• Researcher suggested sending direct tweets to more media and thought leaders next time.

• Researcher suggested timing tweets about the paper next time policy announcements are made.

Page 40: Introduction to Twitter Workshop: A Guide for Scientists

Engage

59%of journalists are on Twitter

What journalists want• Information that is timely and

relevant • Readily sharable information• A resource when they have

questions• Anything that saves time

Page 41: Introduction to Twitter Workshop: A Guide for Scientists

New NIH Biosketch• Social commentary (such as Twitter) serves only to supplement

other metrics of impact • Consider using tweets only if they highlight extraordinary

dissemination to a stakeholder group or by prominent organizations

• Example: "The 4 papers describing this work were referred to by news media outlets 24 times; tweeted 13 times worldwide, including tweets from the National Cancer Institute, and commented on 8 times in PubMed Commons."

• For more ideas on writing about your impact in the new NIH Biosketch visit: http://galter.northwestern.edu/news/writing-about-your-impact-in-the-new-nih-biosketch

Page 42: Introduction to Twitter Workshop: A Guide for Scientists

Twitter to Tenure: 7 Ways Social Media Advances My Career

• Media Interviews• Workshop Presentations• Lecture Invitations• Committee Invitations• Grant Opportunities• Dissemination

Vinny Arora, MP, MPP (@FutureDocs)Director of GME Clinical Learning

Environment Innovation and Assistant Dean of Scholarship & Discovery

Pritzker School of Medicine University of Chicago

Page 44: Introduction to Twitter Workshop: A Guide for Scientists

Contact Us! Amanda Mozer @NUCATSInstituteMarketing and Communications Coordinator, NUCATS [email protected]

Amber Bemis @NUFeinbergMedCommunications Specialist, Feinberg Office of [email protected]

Roger Knight @nu_iphamMarketing & Communications Specialist, IPHAM [email protected]

Jennifer Bowker @LurieCancerManager of Communications, Robert H. Lurie Comprehensive Cancer [email protected] 312-695-0502

Page 45: Introduction to Twitter Workshop: A Guide for Scientists

Questions? #FSMtweets