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Town and Country Club is focused on traditional and digital communications. They have a website, Yammer community, monthly newsletter, and an owned media channel network including: Facebook, Twitter, Google+, Foursquare, Pinterest, and YouTube. Mr. Vincent Tracy, the General Manager, has been active on Twitter since 2008. Town & Country Club has actively pursued their digital brand initiatives since 2008. Starting by building an internal community with the Yammer platform and fully launching their external social network channels in 2013 as the timing for using these channels has become appropriate. Town & Country Club has a search-optimized topic-centric approach with a collection of their Sustainability efforts at the center of the messaging. The Case Study of their focused Sustainability-focused Digital Communications effort is being featured at the University of Minnesota's Landscape Arboretum www.bit.ly/Econetwork Town & Country Owned Media Channel Network Reference links: Facebook | www.Facebook.com/TownCountryClub Twitter | www.Twitter.com/TownCountryClub Google+ | http://bit.ly/TCCGplus Foursquare | www.foursquare.com/v/town--country-club Pinterest | www.pinterest.com/TownCountryClub YouTube | http://bit.ly/TccYT
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Mr. Vincent J.C . TracyGeneral Manager
Telling the Town & Country Club “Eco-Story”
Facebook | www.Facebook.com/TownCountryClub short link http://bit.ly/TccFB
Twitter | www.Twitter.com/TownCountryClub short link http://bit.lyTCCTw
Google+ | http://bit.ly/TCCGplus
Foursquare | www.foursquare.com/v/town--country-club short link http://TCC4sq
Pinterest | www.pinterest.com/TownCountryClub short link http://TCCPin
YouTube | http://bit.ly/TccYT
http://bit.ly/TCCSustainYT
Business Goals: To communicate core sustainability-focused projects in digital communications
TOP
IC
Get Digital
TopicsKeywordsTermsSearch Optimization
Graphic Assets
Prioritize & Integrate1. Audubon 2. Local Eggs3. Urban Garden4. Green Restaurant5. Local Honey6. Turf
Business Goals
Think Conversational
Think Content Consumption Community Goals
What does our community care about?
How can we share/participate in the relevant way?
Subtopics
Community Focus
Goal 1 Goal 2 Goal 3
Digital Brand Content
Broad Topic Focus
Business Topics Community Goals Sustainability Spotlight
Keyword 1 Keyword 2
Hashtag 1 Hashtag 2
Keyword 1 Keyword 2
Hashtag 1 Hashtag 2
Keyword 1 Keyword 2
Hashtag 1 Hashtag 2
Defining your Target Personas
1
23
Understanding the Core 5
What are you trying to accomplish, how will you measure it?
What percentage of your content I Business Focused vs Editorial?
What Audience Development & Engagement Goals do you have?
