Mr. Vincent J.C . TracyGeneral Manager
Telling the Town & Country Club “Eco-Story”
Facebook | www.Facebook.com/TownCountryClub short link http://bit.ly/TccFB
Twitter | www.Twitter.com/TownCountryClub short link http://bit.lyTCCTw
Google+ | http://bit.ly/TCCGplus
Foursquare | www.foursquare.com/v/town--country-club short link http://TCC4sq
Pinterest | www.pinterest.com/TownCountryClub short link http://TCCPin
YouTube | http://bit.ly/TccYT
http://bit.ly/TCCSustainYT
Business Goals: To communicate core sustainability-focused projects in digital communications
TOP
IC
Get Digital
TopicsKeywordsTermsSearch Optimization
Graphic Assets
Prioritize & Integrate1. Audubon 2. Local Eggs3. Urban Garden4. Green Restaurant5. Local Honey6. Turf
Business Goals
Think Conversational
Think Content Consumption Community Goals
What does our community care about?
How can we share/participate in the relevant way?
Subtopics
Community Focus
Goal 1 Goal 2 Goal 3
Digital Brand Content
Broad Topic Focus
Business Topics Community Goals Sustainability Spotlight
Keyword 1 Keyword 2
Hashtag 1 Hashtag 2
Keyword 1 Keyword 2
Hashtag 1 Hashtag 2
Keyword 1 Keyword 2
Hashtag 1 Hashtag 2
Defining your Target Personas
1
23
Understanding the Core 5
What are you trying to accomplish, how will you measure it?
What percentage of your content I Business Focused vs Editorial?
What Audience Development & Engagement Goals do you have?
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