Yumi Wilson Trainer and evangelist, Corporate Communications LinkedIn

Leveraging Linkedin

313M members

worldwide

>2 new members

per second

84M monthly

unique visitors

Source: Mindset Divide Research, TNS, September 2012.

Personal Networks Professional Networks

Career info

Updates on brands

Industry trends

Info on friends

Info on personal interests

Entertainment updates

1

2

3

“Spend Time” “Invest Time”

Top 3 content types expected on each network

Professional mindset is ideal for brand education and content

LinkedIn #1 in B2B

Strengthen your Company Page Professionals who have opted-in to a relationship with your company

Build a direct communications channel to those most interested in your business

Recruit more through paid, owned and earned channels

Ensure follower quality through advanced targeting

Invest only when a member takes action

Engage them via: - Free Company Updates - Sponsored Updates - API experiences and more

What makes good content?

98%

higher comment rate when including

an image

75%

higher share rate when links to

YouTube videos play directly in LI

feed

2× engagement when

including a link

The updates that get the most action

Fun facts and quotes

Employment branding and career opportunities

Tips and best practices

Company branding: inside looks and interviews

Encourage your biggest fans to optimize

70% More likely to engage

with your posts

Slideshare: Tell visual stories in stream

Tip: Slideshare has major SEO ranking impact

The definitive professional publishing platform Knowledge

Groups SlideShare Influencers Pulse

Groups

Pulse

Influencers

Represent your brand and your corporate brand

Beginner Profile

Professional names

Use a professional looking photo

Optimize your location and industry

Professional headline

Customize your Profile URL

Expand upon your headline and support it

Show examples of your work

Simple ways to optimize your profile

Manage your endorsements

Add projects, test scores, courses, patents, certifications and volunteering/causes

Make yourself contactable

Creating a great profile

Share your insight on LinkedIn

Content is our core

7X more engagement

with content vs. jobs

JOB

S

CO

NTE

NT

Post updates

Check out what resonates

Encourage executives to share and like

Encourage employees to share & like

Member Publishing Platform

Limitless Global Reach Potential

Content Best Practices Start a conversation

Content Best Practices Write a great headline

Writing a great headline

Clear beats clever Don’t trick your readers

Use the friend test

Content Best Practices Add a photo at the top of your post

Content Best Practices Embed YouTube videos and SlideShare content

KATIE IS LOOKING FOR A BETTER

EXAMPLE

Additional tips for producing great content

Keep your voice authentic Write about what you know & what you’re passionate about Keep your posts focused – don’t try to cover too much in

one post Express your opinion, but remember it’s tied to your

professional identity

How do I get more followers? Share & Tweet your post (tag @LinkedInPulse)

Share your post on your LinkedIn Company Page

Share your posts on your blog, newsletters, and more

Follow @LinkedInPulse on Twtitter

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