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A pitch packet for potential investors introducing them to our concept Revel, a mobile game that brings a very new concept to our phone. Players explore their world by playing a live photo scavenger hunt using a bingo board & can see their friends photos in real time as they compete to get the wildest and best photos.
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Key$Objec)ves$TABLE$OF$CONTENTS$
1. Execu)ve$Summary$2. Market$Opportunity$3. Mee)ng$the$Market$Challenge$4. Key$Product:$Revel$5. Revel$Milestones$6. Market$Strategy$$
7. Team$Growth$8. Market$Growth$9. Revenue$Growth$10. Management$Summary$11. SWOT$12. Investment$Opportunity$
Market$Opportunity$Social$media,$mobile$gaming,$da)ng$apps,$all$have$failed$to$live$up$to$their$promises.$Genera)on$Y$con)nues$to$seek$valuable$connec)ons,$yet$are$disconnected$as$ever.$Users$peer$into$others$lives$feeling$le[$out,$turning$to$solo$games$for$comfort,$swiping$on$poten)al$da)ng$partners,$never$quenching$the$thirst$to$actually$be$social.$Businesses$strive$to$hit$the$demographic$with$key$messages$and$s)ll$fail$to$measure$ROI$asking$the$ques)on$of$how$“likes”$translate$to$sales?$$
Mee)ng$the$Market$Challenge$
Consumer))(B2C))• Connects$people$who$are$nearby$
quickly$and$efficiently$through$gamifica)on.$$
• Allows$people$to$choose$who$they$connect$with$live$and$in$familiar$sebngs.$$
• Lets$users$play$with$friends$and$new$people$through$a$familiar$ac)vity$in$a$fun$and$trendy$way.$$
Business)(B2B))• Creates$a$meaningful$and$nonc
intrusive$way$to$brand$to$key$influencers$using$social$media$and$gaming,$allowing$branded$content$to$go$viral$at$point$of$sale.$$
• Can$target$and$influence$their$key$demographic$at$point$of$sale.$$
• Will$collect$important$data$about$purchasing$habits$and$con)nue$to$influence$targets$post$game.$$
Players$Love$Revel$• Revel$is$a$socializing$plaform$to$
meet$and$interact$in$a$more$comfortable$and$familiar$sebngs$where$the$goal$is$to$have$fun.$
• Thousands$of$icons$to$search$for$that$are$socially$&$environmentally$relevant$create$laughs$&$good$)mes.$$$
• Dynamic$algorithms$allow$us$to$create$diversity$in$icons$for$every$game$so$players$are$having$new$and$exci)ng$challenges$
$$• Brands$can$directly$
adver)se$to$consumers$at$point$of$sale$
• Brands$&$Events$enhance$their$presence$through$targe)ng$specific$desired$market$segments$
• Brands$will$see$important$sales$and$product$analy)cs,$currently$unavailable$
• Brands$can$compute$specific$ROI$on$marke)ng$campaigns$
Businesses$Want$Revel$$
Market$Analysis$Demographic)
• The$US$has$over$17.5$million$college$students$
• 54,$254,000$single,$available,$adult$Americans$
• 41,$250,000$have$tried$online$da)ng$
• 48$million$play$mobile$games$• In$a$survey$of$500$respondents$
ages$18c35,$75%$would$play$Revel.$$
Team$Growth$CEO$
CFO$
HR$
COO/President$
VP$Business$Development$
Sales$Manager$ Community$Manager$
College$Intern$Manager$
College$Interns$ Community$Promoters$
CTO$
Crea)ve$Director$
Lead$Ar)st$
Icon$Ar)st$ Graphic$designer$
UI/UX$
Project$Manager$
Lead$Server$Admin$ Advanced$Ios$ Advanced$Ios$
Intermediate$iOS$
Advanced$Java$
Intermediate$Java$
Player$Growth$Strategy$
User$Reten)on$
• Installs:$3.5$million$• MAU:$600,000/17%$• Reten)on:$180$days$• 4$Sessions$per$week$• Whales:$17%,$$50$• LTV:$$6+$• CPI:$Below$$2$
Management$Summary$Simon)Czaplinski,)CEO)&Co=Founder)An$entrepreneur$at$heart,$Simon$has$the$ability$to$take$disparate$$Elements$and$weave$them$together$into$viable$and$successful$$Businesses.$$$Bree)Hanson,)President)&)Co=Founder)Bree’s$successfully$spent$the$past$12$years$in$B2B$sales$and$business$$development,$focusing$on$the$tech$sector.$She’s$sold$millions$in$her$$career,$&$worked$with$small$to$enterprise$level$organiza)ons.$$$
Ron)Walker,)Board)Member)Ron$has$been$a$commercial$trial$lawyer$for$30$years$and$in$the$course$of$that$)me$has$managed$IT$infrastructure$and$projects$for$one$of$Canada’s$largest$interna)onal$law$firms.$$
Jason)Crow,)CreaIve)Director)Jason$has$a$background$in$Adver)sing$and$Marke)ng$with$awide$variety$of$experience$in$the$entertainment$industry$ranging$from$talent$management$and$produc)on$to$television$cas)ng$
Revel:$Financial$$Gold$
$113,545.99$
$835,000$$$520,833.33$
$356,228.45$
IncApp$
Analy)cs$
Event$
Sponsored$
$$7,259,091$$
$$30,012,991.7
0$$
$$41,117,798.6
2$$
$$c$$
$$5,000,000$$
$$10,000,000$$
$$15,000,000$$
$$20,000,000$$
$$25,000,000$$
$$30,000,000$$
$$35,000,000$$
$$40,000,000$$
$$45,000,000$$
Y1$ Y2$ Y3$
Yearly)Revenue)ProjecIons)
Revenue$$
Y1$LTV:$$4.30$Y1$CPI:$$.81$
Monthly)Revenue)Stream)Break)Down)=)$1.8)million)
