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Social Media Tips & Tricks ____________ __________________ What the “Gurus” Don't Know Ryan Hegreness Marketing & Enterprise Development Manager City of Arlington (TX) Parks & Recreation @hegreness linkedin.com/in/hegreness Athletic Business Conference 2014 Orlando, FL

Social Media: What the "Guru's" Don't Know

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Page 1: Social Media: What the "Guru's" Don't Know

Social Media Tips & Tricks______________________________

What the “Gurus”

Don't Know

Ryan HegrenessMarketing & Enterprise Development Manager City of Arlington (TX) Parks & Recreation

@hegreness linkedin.com/in/hegreness

Athletic Business

Conference 2014

Orlando, FL

http://linkedin.com/in/hegreness
Page 2: Social Media: What the "Guru's" Don't Know
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TODAY:FACEBOOK

TWITTER

YOUTUBE

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TODAY:

the basics / an overview

the magic that gets results

amplifying reach & effectiveness

targeting, precision & power

“GURU"

WIZARD

ROCKSTAR

JEDI MASTER

Page 5: Social Media: What the "Guru's" Don't Know

THE BASICS / AN OVERVIEW

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Page 6: Social Media: What the "Guru's" Don't Know

THE BASICS / AN OVERVIEW

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Page 7: Social Media: What the "Guru's" Don't Know

AUDIENCE

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MESSAGING

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FREQUENCY

Minimum: A few posts a week

Maximum: A few posts a day

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POST REACH15-20%

1-5%

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THE BASICS / AN OVERVIEW

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AUDIENCE

22% of Men

15% of Women

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MESSAGING

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FREQUENCY

Minimum: Three times per day

Maximum: 30 times per day

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POST REACH

Source: https://blog.bufferapp.com/social-media-frequency-guide

https://blog.bufferapp.com/social-media-frequency-guide
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MANAGEMENT

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THE BASICS / AN OVERVIEW

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AUDIENCE

http://www.statista.com/statistics/291018/us-users-who-use-youtube-to-watch-or-listen-to-music/

According to Nielsen, YouTube reaches more US

adults ages 18-34 than any cable network.

https://www.youtube.com/yt/press/statistics.html

http://www.statista.com/statistics/291018/us-users-who-use-youtube-to-watch-or-listen-to-music/
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MESSAGING

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FREQUENCY

Consistency is key.

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POST REACHOptions:

1. Build a following (subscribers) 2. Promote on other websites 3. Go viral 4. Pay for ads

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THE MAGIC THAT GETS RESULTS

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Page 23: Social Media: What the "Guru's" Don't Know

THE MAGIC THAT GETS RESULTS

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Page 24: Social Media: What the "Guru's" Don't Know

BE VISUAL

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BE VISUAL

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S.T.E.P.P.S.

SOCIAL CURRENCY

TRIGGERS

EMOTION

PUBLIC

PRACTICAL

STORIES

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S.T.E.P.P.S.

SOCIAL CURRENCY

TRIGGERS

EMOTION

PUBLIC

PRACTICAL

STORIES

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SOCIAL CURRENCY

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TRIGGERS

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EMOTION

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PUBLIC

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PRACTICAL

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STORIES

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BE SNACKABLE

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BE TIMELY

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BE RESPONSIVE

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MEASURE RESULTS

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MANAGEMENT

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MANAGEMENT

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MEASURE RESULTS

Page 41: Social Media: What the "Guru's" Don't Know

THE MAGIC THAT GETS RESULTS

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BE VISUAL

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BE EMOTIONAL

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PROVIDE VALUE

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BE TIMELY

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BE RESPONSIVE

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BE BRIEF

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MEASURE RESULTS

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THE MAGIC THAT GETS RESULTS

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SET IT UP CORRECTLY

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USE ANNOTATIONS

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BE CONSISTENT

regular schedule if possible

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BE CONSISTENT

maintain branding, intro and outro through most videos on your channel

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DON’T BE TYPICAL http://youtu.be/nkJF-fRT9yI

http://youtu.be/nkJF-fRT9yI
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BE FUNhttp://youtu.be/xcyRBY4BFWs

http://youtu.be/xcyRBY4BFWs
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BE CLEVERhttp://youtu.be/-36AghsuTpo

http://youtu.be/-36AghsuTpo
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USE EMOTIONhttp://youtu.be/UqrTlne4z2Y

http://youtu.be/UqrTlne4z2Y
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BE BRIEFhttp://youtu.be/UsUGav2PRPc

http://youtu.be/UsUGav2PRPc
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BE RESOURCEFULhttp://youtu.be/jfkQujgLjag

http://youtu.be/jfkQujgLjag
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KEEP IT SIMPLE http://youtu.be/Xl7dxwcyS4A

http://youtu.be/Xl7dxwcyS4A
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GO OVER THE TOP http://youtu.be/xiJo3wcryVE

http://youtu.be/xiJo3wcryVE
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USE LOCAL TALENT http://youtu.be/Ent9fv4tYsI

http://youtu.be/Ent9fv4tYsI
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MEASURE RESULTS

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AMPLIFYING REACH & EFFECTIVENESS

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Page 65: Social Media: What the "Guru's" Don't Know

AMPLIFYING REACH & EFFECTIVENESS

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Page 66: Social Media: What the "Guru's" Don't Know

INTEGRATE FBELSEWHERE

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WORK WITH INFLUENCERS

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UTILIZE CONTESTS

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“SOCIAL POSTS”

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BOOSTING POSTS

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ADVERTISING

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ADVERTISING

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ADVERTISING

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ADVERTISING

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AMPLIFYING REACH & EFFECTIVENESS

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Page 76: Social Media: What the "Guru's" Don't Know

FOLLOWING TACTICS

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FOLLOWING TACTICS

Page 78: Social Media: What the "Guru's" Don't Know

USE #HASHTAGS

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USE LISTS

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USE TWITTER CARDS

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USE TWITTER CARDS

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USE TWITTER CARDS

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ADVERTISING

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ADVERTISING

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ADVERTISING

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ADVERTISING

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ADVERTISING

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ADVERTISING

Page 89: Social Media: What the "Guru's" Don't Know

ADVERTISING

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ADVERTISING

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ADVERTISING

Page 92: Social Media: What the "Guru's" Don't Know

ADVERTISING

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ADVERTISING

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ADVERTISING

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ADVERTISING

Page 96: Social Media: What the "Guru's" Don't Know

ADVERTISING

Page 97: Social Media: What the "Guru's" Don't Know

ADVERTISING

Page 98: Social Media: What the "Guru's" Don't Know

ADVERTISING

Page 99: Social Media: What the "Guru's" Don't Know

AMPLIFYING REACH & EFFECTIVENESS

Page 100: Social Media: What the "Guru's" Don't Know

EMBED & SHARE

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ADD FEATURED VIDEO

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WATERMARKS

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BRANDING INTRO

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CTA OVERLAYS

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FAN FINDER

Page 106: Social Media: What the "Guru's" Don't Know

ADVANCED SETTINGS

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YOUTUBE ADS

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YOUTUBE ADS

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YOUTUBE ADS

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YOUTUBE ADS

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YOUTUBE ADS

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YOUTUBE ADS

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YOUTUBE ADS

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YOUTUBE ADS

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YOUTUBE ADS

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YOUTUBE ADS

Page 117: Social Media: What the "Guru's" Don't Know

TARGETING, PRECISION & POWER

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Page 118: Social Media: What the "Guru's" Don't Know

TARGETING, PRECISION & POWER

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Page 119: Social Media: What the "Guru's" Don't Know

GRAPH SEARCH

Page 120: Social Media: What the "Guru's" Don't Know

CUSTOMAUDIENCES

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CONVERSION PIXELS

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DATA FILE AUDIENCES

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LOOK-A-LIKE AUDIENCES

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ADVANCED AD TARGETING

DEMO

Page 125: Social Media: What the "Guru's" Don't Know

TARGETING, PRECISION & POWER

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Page 126: Social Media: What the "Guru's" Don't Know

FOLLOWING TACTICS

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FOLLOWING TACTICS

Page 128: Social Media: What the "Guru's" Don't Know

LIST AUDIENCES

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LIST AUDIENCES

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TARGETED ADS

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TARGETED ADS

DEMO

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TARGETING, PRECISION & POWER

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Page 133: Social Media: What the "Guru's" Don't Know

TARGETED ADS

DEMO

Page 134: Social Media: What the "Guru's" Don't Know

CONCLUSION

Page 135: Social Media: What the "Guru's" Don't Know

QUESTIONS?

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