You Don't Know What You Don't Know About Social Media

Monday, September 26, 2011Navy Public Affairs Symposium

Baltimore, MD

There’s no turning back

• More than 3.5 billion pieces of content shared each week on Facebook• 53 % of people on Twitter recommend companies or products in their tweets• Average American internet users watch 30 minutes of video online /day• 1.4 million new blog posts created every day• More than 5 billion photos shared on Flickr• 45 million people view SlideShare presentations monthly

--13 Mind-Bending Social Media Marketing Statistics via HubSpot's Inbound Internet Marketing Blog by Kipp Bodnar on 8/31/11

Social media is media!

Focusing your communications efforts on Facebook is worth it!

No matter the age, our

audiences are consuming

online media more than television

Source: Ad Age

Active social media users are not just influential behind their computer screens, they are also active participants in your local community

The audience

Veterans

BloggersFamilies

Sailors

Leadership

Media

Creating a well-balanced meal of communications content

Veggies: Key messaging & leadership priorities

Candy: Relevant, but interesting and fun content that engages audience

You want to strike a balance between “veggies” and “candy” when planning your content

The well-balanced meal

Varied content on different platforms

Facebook

Navy.mil story Twitter

Livestream

Blog

Pre-event promotion

USS Enterprise homecoming

Photos

Why did this work?

Part of your strategy…

How can you more effectively use social media to achieve your communications goals?

• Discuss ideas and best practices with your peers: https://www.facebook.com/groups/navycoms/

• View examples from other commands and guidance from CHINFO: http://www.slideshare.net/usnavysocialmedia

• Try something new (then measure, assess and refine)!• Contact us!

LCDR Chris ServelloDirector of Emerging Media (OI-24)Office-703-697-3290Blackberry-703-835-7533bullpao@yahoo.comTwitter: @Bull_pao

Jessica A. FallerNavy Public AffairsOffice- 703-614-9213Mobile- 571-429-1764jessica.faller@navy.milFacebook: www.facebook.com/USNavyTwitter: @USNavy/@Fallerworld