UCS - Social media marketing for graduate entrepreneurs

www.montagecomms.com

WWW.MONTAGECOMMS.COM

HOW TO USE SOCIAL MEDIA FOR BUSINESS

http://www.montagecomms.com


“HOW CAN I USE AWESOME SOCIAL MEDIA TO MAKE LOADS OF CASH FOR MY BUSINESS?”

#SOCIALUCS



YOU ARE ADDICTED TO SNAPCHAT


YOU ARE OBSESSED WITH VLOGGERS


YOU WANT TO BE ON THE FRONT PAGE OF INSTAGRAM


LIKE TO GET CELEBRITIES TO TWEET YOU…


TUMBLR IS A ‘BIG THING’


YOU’RE A BLOGGER


AND YOU DON’T KNOW HOW THIS GUY GOT FAMOUS….?


BUT WHAT IS THE POINT OF SOCIAL?











INFEED VIDEO


OK - BUT HOW DO I MAKE MONEY?


INSTAGRAM BOO THE DOG CASHES IN!


HOW BOO MASTERED INSTAGRAM

• Visually appealing subject • Create compelling brand story• Post daily • Target popular hashtags • Recruit brand advocates• Grow a large social media

following • Consider Facebook advertising• Monetize your brand with E-books

and merchandising • Look for sponsorship deals


VLOGGING FOR A LIVING?


HOW TO MAKE CASH VLOGGING• Buy a good camera and

LIGHTING!• Look at what your favourite

Vloggers do• Find your voice that is genuine• Attend Vlogger hangouts • Go to your settings and ensure that

your videos are monetised• Look to do reviews and

endorsements• Use your video or animation skills

to carry out corporate work

https://youtu.be/3L0x-5Ok5XE


MAKE MONEY FROM BLOGGING


MAKING MONEY FROM YOUR BRAND• SEO optimise your blog• Network and guest blog with

industry influencers • Enter blogging awards • Post ego posts “my fav top 10..” • Write an e-book and put it on

Amazon • Book speaking gigs• Look at Affiliate programmes • Consider private ads • Embed Google Adsense • Get paid for reviews from brands


MEMES?


RISE OF VISUAL CONTENT • Need for good visual content • 100% more time on web pages

with images • 85% more likely to buy with

images or video • Memes are great for link building • Consider infographics to drive

traffic to your website • If you are graphic designer - speak

to digital agencies!


PIN FOR ££££S


PIN FOR ££££• Find your niche and passion • Look to co-create boards with

influencers • If you have a webshop link to it! • Recipes with links to products• Re-pin your products being used

by customers• Pinterest drives more revenue

online than Facebook in the UK• Pinterest users spend more than

twice as much as Facebook users ($180 vs. $85)


YOUR FIRST SOCIAL STRATEGY• Compelling story and images • Target influencers and media to

spread your message • SEO optimise your ‘hub’• Build your personal brand through

networking • Guest blog and vlog• Use images to capture attention

and build links • Create great video content to keep

people engaged • Spread the word via social media

channels


HOW DO I MAKE ALL OF THIS WORK?

Tel: 0845 644 5404@MrMattAnderson@montagecomms

UK.LINKEDIN.COM/IN/MATTMONTAGE/


THANK YOU

Marketing

UCS - Social media marketing for graduate entrepreneurs