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Presentation at Entrepreneurs Day Dublin on B2B social media marketing, with social media case studies ireland.
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Why I Love Social Media And Why You Should Too
Presentation to Entrepreneurs DayDublin. #OutFromCrowd
11 June 2014
A Bit About Me
Digital Marketing since 1999Brightspark Consulting 2003Around since start of Social
B2B & B2C
Teens & Social Media
The following slides contain jargon, buzzwords, and military images.
Scary Ships
Photo Credit: The Official US Navy on Flickr
1. Persona Driven MarketingThe Who?
Who are you trying to reach? Name them.
What are their Interests? Painpoints? Whatmakes them tick? Where do they
hang out online?
2. Content MarketingThe What?
What do you need to tell them?
What have you got to say that will interest them? How to spin your message into something that will resonate?
Don't be afraid to have
2. Content Marketing
Don't be afraid to say it like it like it is…
2. Content Marketing
2. Content Marketing
Don't be afraid to use good old fashioned email
The How
3. Social Media
Photo Credit: Rosaura Ochoa on Flickr: https://www.flickr.com/photos/rosauraochoa/
Social Media Is A Mindset
3. Social Media
Content Plan – Your Secret Weapon
Image credit: rapgenius.com
Interesting B2B Content
INFOGRAPHICBLOG MICROCONTENT
VIDEODEMO'S Presentation
VIDEOTESTIMONIALS
Interesting B2B Content
INFOGRAPHICBLOG MICROCONTENT
VIDEODEMO'S Presentation
VIDEOTESTIMONIALS
Local Authority Finances.com
Interesting B2B Content
INFOGRAPHICBLOG MICROCONTENT
VIDEODEMO'S Presentation
VIDEOTESTIMONIALS
Interesting B2B Content
INFOGRAPHICBLOG MICROCONTENT
VIDEODEMO'S Presentation
VIDEOTESTIMONIALS
Research & Distribution
Why Do Many Get It Wrong?It takes timeYou must be consistentKnow why you’re doing it…So you can measure resultsWhat are your goals?
o Brand Awarenesso Leads o Customerso Thought Leadership
Find Me (Do The Right Thing)http://brightspark-consulting.com/
@maryrose
ie.linkedin.com/in/maryroselyons/
plus.google.com/MaryroseLyons
http://www.slideshare.net/maryroselyons
