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Presentation to Kamloops business women's group Grow Your Biz. Social Media Seminar: Boost Your Web Presence with Social Media Integration.
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Boost Your Web Presencewith Social Media Integration
Agenda
Social Media Platforms & Tools Blogging: Why you should blog eMail Marketing Campaigns Social Media and SEO Preparing a social media strategy Statistics
Platforms and Tools
Set your Cover Photo Set your Profile Picture Organize Views and Apps Highlight, Hide, Pin Enable Messages Feature Milestones & Schedule
Getting Started6 Simple Steps
851 x 315px: Choose an image that best represents your brand
Dont be afraid to get creative Policies
Cover Photo
180x180px 32x32px - thumbnail Sponsored stories/ads
Prole Picture
Photos, Likes, Apps Can rearrange these sections Total of 12 apps allowed.
Organize Views and Apps
Star - Full width for prominence Hide stories from your timeline Pin your most important stories to the
top of your timeline.
Highlight, Hide, Pin
Allow users to send you private messages, so you can have private conversations with customers.
Enable Messages
Highlight your biggest business accomplishments such as fan, growth, award wins, products releases.
Can be new or in the past. Schedule posts
Milestones & Schedule
4,774 Friends
Business Page or Personal Prole?
4,774 (114 Mutual)
People like visuals. Customise your URL: Unique username.
facebook.com/peaksmediainc Make a strategic plan for your updates. Automate your posts. Check your statistics.
Facebook Tips
Photos and video sharing platform. 15 second videos Apply filters
Facebook + Instagram
Who uses Twitter:Media, businesses, personal, celebrities
How often should you update? Direct messages, sometimes its best to say it
offline. Know what people are saying about your
business. Open network: dont need an account to view
tweets, dont lock your account.
TwitterThe
modern telephone
RT: Sharing what others are saying. Leave characters for people to RT. Introduce yourself to new followers,
DONT automate it. Unlike Facebook its acceptable to tweet
several times a day. Know whos managing your account.
Twitter Tips
Twitter & the #hashtag
Whats a hashtag? Usage and overuse. #kamloops #excitedabouttonightsseminar
Trending topics: know your trend. #tweetfail #frankenstorm@urbanoutfitters
@UrbanOutfitters This storm blows (but free shipping doesnt)! Today only bit.ly/S8fADV
6 second video loops, shared on TwitterTwitter + Vine
https://vine.co/v/h1tX9L9DeT1
Professional Network Personal Page Company Page Joining Groups How Often to Update?
Pinterest Great for visual companies:
Hairdressers, Real Estate Agents, Interior Designers, Clothing Companies, Food & Beverage
Google Places
Social Media Tools
TweetDeck Hootsuite
Why Blog? Search Engine Optimization Social networking content and sharing Allow for interaction from visitors. Increase Traffic and exposure
What to blog about?
Blogging for Business
What is MailChimp? eMail best way to reach your
target audience. Contact form integration:
Capturing eMail addresses. RSS Feeds: Automate your blogs posts. Analytics: Check your statistics.
eMail Campaigns
Social Networks eMail : MailChimp
Content Automation
Google Analytics Hootsuite Social Media Stats MailChimp Stats Website Stats: Backend & Hosting
Statistics
Social Media Integration
& SEO
Information Overload
SMALL BUSINESS
Building a Strategy
Social Media Platforms & Tools Web Integration/Blogging eMail Campaigns How Social Media affects SEO Statistics Build a strategy
WHAT WE COVERED
@peaksmedia /peaksmediainc
PeaksMedia.com
Web site design with Content Management Systems (CMS) using WordPress platform. Web design and development for: eCommerce, SEO, Social Networking Integration.
Let Peaks Media manage your social media platforms. We specialize in social media web integration. Twitter, Facebook, YouTube, Pintrest, G+, LinkedIn.
Social Media Management
Accept credit cards online can help boost a business sales, but with monthly fees and high transaction rates, a merchant account isnt an option for all businesses.
eCommerce Solutions
Using a state of the art Content Management System (CMS) Peaks Media web designs allow the client to manage their own content using the power of WordPress.
Web Development
Web site design with Content Management Systems (CMS) using WordPress platform. Web design and development for: eCommerce, SEO, Social Networking Integration.
Let Peaks Media manage your social media platforms. We specialize in social media web integration. Twitter, Facebook, YouTube, Pintrest, G+, LinkedIn.
Social Media Management
Accept credit cards online can help boost a business sales, but with monthly fees and high transaction rates, a merchant account isnt an option for all businesses.
eCommerce Solutions
Using a state of the art Content Management System (CMS) Peaks Media web designs allow the client to manage their own content using the power of WordPress.
Web Development
Web site design with Content Management Systems (CMS) using WordPress platform. Web design and development for: eCommerce, SEO, Social Networking Integration.
Social Media Management
eCommerce Solutions
Web Development