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Social Media - to do or not to do?!
Irina Frunza
Know your audience!
#1 BATI
#2 ANRCETI
#3 BOP
#4 topbrands.com
#5 Gemius.com
#6 socialbakers.com
#7 Facebook.com/gramaticmd
Use clear content for your audience
★ Short links: bit.ly, goo.gl
★ 140 characters on a post
★ Familiar approach “us, you, we”
★ Test before posting
Don’t loose the engagement
★ Create a content plan
★ Make scheduled posts
★ Post co-related content
★ Reply in due time
★ Repost influencer’s blog’s posts
★ Create a Content Plan
★ Make scheduled posts
★ Post relevant content for your audience
❏ Use life-style and How-To articles to share more then just your posts
❏ Include questions - such as asking your fans for their tips on posted material
❏ Delete the link
★ Host contests on your Blog
❏ Promote your blog contest on your Facebook page to generate more clicks and shares
❏ Partner with someone for giveaways
❏ Usefull especially when making first steps
★ See the Opportunity
Facebook introduces Emoji
Video is the King
Video Tips
❏ Make a presentation video for your blog
❏ Create a short video about your article
❏ Embeded video (not youtube links)
❏ Quality video (GoPro camera, iPhone etc)
Watch the video trends
Video trends 2016
Live video streaming will gain full
throttle with Facebook joining the
likes of Periscope and Meerkat (live video streaming apps)
You can even repurpose the video into a blog post with highlights from your video cast.
Use #
Use # for escalation
#enjoybucharest
#travelbloger
#descoperamoldova
http://www.revistabiz.ro/13611-2/
And again...video
! Videos overwhelmingly beat photos on Instagram
#Infographics on Instagram#1 Add a hint of mystery to really grab your audience’s attention. FiveThirtyEight puts a number over an image. Users need to click the post to see what the number represents.
#2 Convert your data into a quotable text snippet by describing it in simple text.
http://www.socialmediaexaminer.com/5-ways-to-create-infographics-for-instagram/
Use # for escalation
! Share blog content in LinkedIn groups
Twitter Insights
★ Use short links
★ Don’t double the Fb content
★ Retweet important/relevant info
★ Follow influencers
★ Engage daily (3 times a day) with your folowers
http://www.socialbakers.com/statistics/twitter/profiles/moldova/
Use Periscope (live streaming)
#1 Craft a compelling video title and engage users from the moment they click on your video
#2 Broadcast on Periscope when you get maximum engagement on Twitter. You can make an announcement that you’ll be doing a scope.
#3 You should consider repurposing your scope if it went well. Maybe upload it on YouTube and write a short blog post describing what went on in the scope.
E-mail Marketing#1 Insert a trustworthy option to collect emails on your blog
#2 Use mail tools to send regular updates/monthly overviews:
➔ Mailchimp.com
➔ Sendgrid.com
http://neilpatel.com/blog/
Google Tools
#1 Host Google Hangouts - connect with your followers and choose the most read topic to discuss
#2 Google AdWords - research shows that 80% of blogs get reached from SEO.
#3 Google search - the longer and detailed post is, the higher chances to get in top results.
#4 Google Trends - a tool that shows what people are searching online. Could inspire your for your next post.
Other Tools from #Rockit2016
http://ifttt.com/ - Connects the apps you love
http://buzzsumo.com/ - Find the key influencers to promote your content
http://nuzzel.com/ - Discover Top Friends News Stories and Feeds
https://www.conspire.com/ - Unlock your professional network to uncover your best paths to people, ideas, resources and opportunities.
https://www.voilanorbert.com/ - Can find anyone’s email
https://www.fiverr.com - Get anything for 5$
http://www.slideshare.net/rockitconf
Thank you!
