Embrace Social Media: Blogging & Microblogging

Embrace Social Media:Blogging and Microblogging

Rich MaggianiSolari Communication © 2009 Solari Communication.

All rights reserved.

Cultivate your community of customers,prospects, and advocates through blogging

As a means of promoting your company.

© 2009 Solari Communication. All rights reserved.

Trust has shifted.


Official messages to conversations.


Leaders to peers.


A revised communication strategyincorporating…


The five C’s of social media:


Conversation.


Contribution.


Collaboration.


Connection.


Community!


wikis

microblogs

socialnetworks

podcasts

videocasts

blogsprofessional

networksonlinenewswires


microblogs

blogs


Twitter(actually)

Blogs


Write One


Blogs

Post an entry at least once a week.


Perceptions


Blogs

68% of readers have positive thoughtsabout companies with blogs.


They trust the opinionsabout products and services.


Writers perceived as peers.


What to Write


Blogs

Start with your product or service.


Integrate customer resourcemanagement


Information useful to your audience.


Stories that resonate.


Make them smarter, help them succeed.


How to Engage


Blogs

Personal voice, converse as yourself.


Human face, not a corporate face.


Write for them.

Not you!


It’s a dialogue.

Not marketing materials oradvertisements.


Respond to comments.


Listen!


How to Promote


Blogs

Write a bunch of posts first,then promote.


Printed materials listing your blog.



Facebook


LinkedIn


Twitter


StumbleUpon


Flickr


YouTube


Email


Business Cards

www.solari.net/toward-humanity


In Person!


Social Bookmarking

(Micro) Blogging at 140 Characters


Twitter

Followers are the foundation.



Twitter Growth

What to Tweet About


Twitter


Your Blog


Customer Service


Your Customers


Your Brand


Promotions


Breaking News

Tweet in the morning.


Schedule tweets for later delivery.


Prospect for Followers


Twitter

By first following.


Facebook buddies.


LinkedIn connections.


Email and contact lists.


Go to wefollow.com to find people.


To go twitter.com/invitations/suggestions.


Top influencers;

and the people they follow.


Go to twollow.com to follow people basedon keywords.


Search for and follow people you meet.


Tips


Twitter

Keep your Twitter profile updated.


Understand the discourse of Twitter.


Keep your followers and who you arefollowing in balance.


To Succeed


(Macro) Blogs and Microblogs

Write an engaging blog to generateregular readership.


Make it worthwhile to follow you on Twitter.


Practicing What I Preach


Blogs

Read our blog, Toward Humanity.

http://www.solari.net/toward-humanity/


Read our blog post about this presentation:http://www.solari.net/toward-humanity/2009/05/22/

embrace-social-media-blogging-and-microblogging/

Or download the position paper:http://www.solari.net/papers-socialmedia.php


Additional Resources


Solari Position Papers on Social Media

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Subscribe to Solari Position Papers

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Thank you.


Rich MaggianiCommunication ConsultantSTC Fellow

Solari Communication137 Lost Nation, Suite 14Essex, Vermont 05452

[email protected]

www.solari.netwww.solari.net/toward-humanity

Follow me:www.twitter.com/richmaggiani

Invite me to connect:www.linkedin.com/in/richmaggiani

© 2009. All rights reserved.

Blossoming Flowers

