Blogging for Business: Dont Waste Your Time Do It Right - Jonnie jensen social media strategist trainer

Blogging For Business Success

Jonnie Jensen

Social Media & Internet Marketing

Twitter @jonniejensen

[email protected]

http://tmandi.co.uk/blog Twitter.com/jonniejensen LinkedIn.com/in/jonniejensen

For a copy of this presentation visit Linkedin.com/in/jonniejensen

http://tmandi.co.uk/blog

http://twitter.com/jonniejensen

http://linkedin.com/in/jonniejensen


http://tmandi.co.uk/blog Twitter.com/jonniejensen

LinkedIn.com/in/jonniejensen

Is anyone there?

Blogging – the truth

They say.….

• It’s hard work

• It takes commitment

• You wont know what to write about

• No one else will want to write it

• No one will read it

• You’ve got better things to do

• You will get bored of it

It can be all of these things…unless you get it right






It’s New Marketing

Content shared and referenced by others






• Improve your search results

• Creates social media collateral

• Build your online profile and reputation

• Focuses you on your customers needs

• Pulls prospects to you

• Revitalise senior staff

• Empower junior staff

• It’s your hardest working sales person

• The marketing benefits last forever

• It’s free

Why blogging is good for business?






Increase your search rankings

• On site SEO

– Blog structure is optimised for search engines

• Fresh Content

– Search engines look for fresh content.

• Keyword rich

– Its topical everyday subjects that people are searching for

• Off site SEO

– Creates reasons to link back to your site (back links)

– Content is shared and referenced on social media

– Reason to write comments and replies on blogs, forums and articles

– Utilise directories and bookmark services

– NOTE: always use good Anchor Text

• Click here is bad anchor text

• Internet marketing tips is good anchor text






• Why should I listen to you?

• What value can you add?

• Can you tell me something I don’t know?

• How can you make my job easier?

• Can you make my business more successful?

• Can you make decisions for me?

• Don’t just sell

• Don’t just talk about you

• Decide what type of blog you’ll be – See The 25 Basic Styles of Blogging ... And When To Use Each One

What are you talking about?

Image ref: http://wallpaper.us.com/DesktopWallpapers/160/Discussion/1600/1200/




http://www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one

http://www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one



Blogging strategy

• Find out what your audience wants

• Find out what is already popular

• Find out what people search for and need

• Monitor social media

• Create overall theme “Your Manifesto”

• Be controversial / Challenge conventions

• Be topical

• Define set content topics (categories)

– If its successful carry on, if not change it






Getting Started

• Focus on what you do best

• Use Wordpress on your own URL

– blog.yoursite.co.uk or yoursite.com/blog

• Tell people what to expect

– content type, frequency, why your doing this, who it’s for

• Use the news and other peoples content for inspiration

• Use social media to promote your blog

• Use your closest contacts to comment on your blog

• Set your goals and monitor your performance




http://wordpress.org/

Know The Market

Know Yourself

Know Your Audience

Know The Goals

Commentators

Listen

What can I do?

What’s Hot?

Who do I know?

What do people need? What’s an issue?

How does this benefit me? How does this benefit them?

Knowledge

Content Creation Step 1

Step 2

Step 3

Step 4

Content Creation Process

Get Ready

this way….The Content Sharing Why?

Share Step 5

Repeat



The Content Magic Trick

• Aim to create at least one piece of content per week

• Use Google Reader and RSS feeds to create a news stand

• Search for popular topics on Twitter.com and socialmention.com

• Create a team, delegate and share

• Be creative: one piece of content can create many – Interview with an expert can become

• Article

• Podcast

• YouTube Video

• Twitter discussion

• Facebook news

• Delicious bookmark

• Flickr photo album

• Slideshare document




http://google.com/reader

http://search.twitter.com/

http://socialmention.com/



Using social media for business

...loves social media




The Content Sharing Why? • Listen and engage

• Create content for audience • Publish it on your blog

Create Step 1

• Promote links to your blog content • Updates /replies • Discussions / in chats • Answers

• Create key influencer position NB: Shorten URL to measure clicks

Share Step 2

• Drives visits to website and blog • Have dialogue with your audience • Establish relationships • Generate sales NB: Monitor site analytics to see where visitors come from

Drive Traffic & Awareness Step 3

• Content is shared by audience • Awareness grows • Following grows • Influence and traffic increases

Audience Share Bonus



Getting Your Blog Read

• Share your articles at every stage of production – Create desire and anticipation

• Announce new posts via social media – Twitter, LinkedIn, Facebook

• Offer your blog as response to other blog posts

• Invite key influencers to comment

• Share excerpts and key findings

• Write guest articles for other blogs

• Submit your blog to aggregators and news sites – blogsearch.google.com/ping

– http://technorati.com/






Measuring Results

• Define what content gets you results (sales)

• Use Google analytics on your blog to monitor traffic

• Check Referring Sites to see who sends you the most traffic

• Check keywords to see what content brings traffic

• Keep a list of most popular articles and update them

• Check exit pages to see what content results in a lead

• Use URL shortening to track shared links on social media

– e.g. Bit.ly




http://bit.ly/



Keep At It

• Blogging is a long term strategy

• Even if no-ones reading it Google will be

• Value will never be lost

Chris Brogan’s – #2 advertising/marketing blogger, average daily traffic 75,000 or more visits – inspiration?

“It took me 8 years to get 100 readers.”




http://www.chrisbrogan.com/

Blogging For Business Success

Jonnie Jensen

Social Media & Internet Marketing

Twitter @jonniejensen

[email protected]

http://tmandi.co.uk/blog Twitter.com/jonniejensen LinkedIn.com/in/jonniejensen

For a copy of this presentation visit Linkedin.com/in/jonniejensen



