Social media as a professional tool

social media as a professional tool by Njobati Sylvie

As a professional tool

Presented by Njobati Sylvie

Founding president of Smart People

Web-administrator ICT University

Student- business management and

sustainable development

Expectations

- Understand social media from a professional perspective

- Understand the importance of social media in our society

- Participants are expected to be able to lunch a social media campaign for a company

- Be able to expand his/her sphere of influence using Social media

social media as a professional tool by Njobati

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1.0. Introduction - Communication, businesses,

administration and leadership has changed almost totally with the emergence of social media.

1.1. Definition

- forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)


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2.0 Benefits of social media social media if properly managed can be a very enriching professional tool that will create an irresistible professional profile for you and your organisation.


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Here are five benefits of using social media:

Building Relations: Building relationships is a very vital aspect of a professional life. From a professional perspective, you can grow your professional network online tremendously by connecting with colleagues, mentors, role models and other professionals.


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2. Share your expertise.

Social media gives you an opportunity to talk about what you know and what you want to be known for. Sharing your expertise will attract potential professional and personal connections. Learn how to present your professional experience, achievements and results and you will get more and more opportunities to connect with like-minded people


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3. Increase your visibility.

If you consistently managing your social channels, then you have the potential to greatly increase your visibility and even become a thought-leader in your space. Good content gets shared, so if you are consistently posting quality content, the more people who share it, the more people see it.


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4. Educate yourself. There are diverse issues on the Internet. Social media allows you the flexibility to choose what you really care about and what you really want to read. You can create lists that curate content from your favorite people, thought leaders in the space, or media outlets.

Example: Twitter permits you to follow just who you want to follow. You can decide to follow BBC, CNN, UNO, and you will read twits just from these people.


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5. Connect any time: communicate and connect with anyone instantly .

Social media can help you connect before, during and after networking events, a conference or a meeting. People can get to know you prior to meeting you and be better equipped to talk in person

Example: Facebook permits every user to instantly communicate with friends colleagues and family who are members of the forum.


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3.0

LinkedIn as a professional tool

opportunities Endorsement of career plan

Recommendations

Job availabilities

Internship availabilities

Advertisements


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LinkedIn as professional tool For students

Getting Job Email Alerts

Connecting with Professionals

Conducting Company Research

Getting Recommendations

Letting Companies Find You

Connecting with Other Students

Landing International Jobs


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LinkedIn as professional tool

You + new media=

smartconnections:

Your strategic, consistent and value driven communications used in a thoughtful way on LinkedIn can and will open doors. LinkedIn is a great place to start, it makes it easy to add Twitter, your blog and other sites that all work together to professionally present you in a single page snapshot


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LinkedIn as professional tool Your linkedIn profile:

Show people who you are, where you’ve come from

Let others recommend and endorse you for your skills and past work

Show off projects, pieces of work you’ve completed

Get traffic to your website-


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LinkedIn as professional tool LinkedIn Personal Updates-

Get visitors to your new blog posts-share posts your followers will enjoy

Build relationships with others who update their profile

Constant reminder to your connections about your presence


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LinkedIn as professional tool LinkedIn Personal Updates-

Get visitors to your new blog posts-share posts your followers will enjoy

Build relationships with others who update their profile

Constant reminder to your connections about your presence


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Facebook as professional tool Marketing on Facebook:

You can market on Facebook by posting products and services as updates on your wall.

By making programs events on your timeline

By creating a page for the product of service in order to reach a wider range of people.


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Facebook as professional tool Marketing on Facebook: • Inbox campaign where you create a

message and inbox it to every in your contacts and requesting them to send to their contacts

• Tagging is another mass marketing strategy. Once you tag someone in a photo or an update her contacts gets to see.

• Imagine you tagging 20 people in a posts, you are exposed to at least 2000 views assuming that each contact has at least 100 friends


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Facebook as professional tool Job seek environment.

Given the fact that Facebook is widely used by 1.35 billion as of 2014 quarterly information from fb newsroom, communication is more likely to be maximized in this forum. You can get job opportunities by carefully choosing who to follow, what groups to belong to and who to accept as a friend.

- Like pages in relation to your field of need

Join groups of common interest social media as a professional tool by Njobati

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Facebook as professional tool Concultancy:

Are you a medical expert, fashion designer, hardware maintainer, sports expert, business expert or creative in any field. Here is your avenue

Decide on a consistent theme you can keep up with

Get a team of people wit the similar ideas

Make them editors of the page.

*The only way to make this work is to see to the needs and worries of your followers.


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Professional field Social media tool

Fashion entrepreneurs(Tyra

Banks, kim kardashian)

Pinterest

Facebook

Intagram

Flickr

wordpress

Musicians

Movie makers

Media houses

Advertising firms

Youtube

Facebook

Flickr

Vevo

wordpress

Diplomates

Corporate firms

enterprises

Facebook

Linkedin

Twitter

Wordpress

Google+

Building an irresistible social media profile

1. Choosing a profile name: Avoid choosing profile, group or page names that are not professional e.g Crazy babe, fredy terror, swagga boy.

2. Profile picture: your line of interest depicts how your profile should be. Pictures give the impression of who you are. Don’t forget most of your audience are people who do not know your personality.


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Building an irresistible social

media profile Profile picture:

Who is more of a real estate manager?

Anna Lim sexy phina


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Building an irresistible social media profile

Profile names:

Who is more of a real estate manager?

Avoid using names that will give an obscene image of you, your organisation or page.

Examples: crazy bebe, fredy terror and brain works

Remember GIGO

Garbage in Garbage out.


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media profile Profile picture:

who looks more like a fashion entrepreneur


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media profile Keep it strictly professional:

Mind what you like

Mind who you follow

Mind the groups you join

Mind your videos and pictures.

Most especially mind your status updates.


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Exercise 2:

Use ICT devices, softwares and

applications to teach a child letters of

the alphabeth

Example

A as in apple.


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Social Media campaign What do your audience want?

Post regular, useful or entertaining

updates.

Build relationships

Maintain a consistent message

Be careful of what you post.

Forget about going viral


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Social Media campaign Attract the public's attention.

Sales promotion in fact is the process of

self-promotion

Alongside social media, there are other

ways to promote your business on the

Internet


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Caution Social media , if mal-handled can lead to

1.loss of job

Rap Genius CEO fired after comments

made on facebook about the carlifornia

shootout.

Server, Chelsea Welch fired from her job at

Applebee’s after posting a customers

receipt on the website.

2. Identity theft

3.Lack of commitment of other things.


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Caution


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Caution


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END

Question and Answer


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