2

Holiday Season = Sales

Source: National Retail Federation Holiday FAQ, http://www.nrf.com/modules.php?name=Pages&sp_id=1140

3

Holiday Consumers Are Social

4

Retail Facebook Pages Influence Purchase Decisions

5

Consumer Follow Retailers on Twitter for Sales

6

Consumers Use Social to Express Their Opinions

7

Launch a Facebook Contest

8

Repurpose & Promote Existing Marketing Programs

9

Repurpose & Promote Existing Marketing Programs

10

Ready Your Social Media Response Team

Social CRM – Facebook, Twitter, & YouTube Monitoring & Tracking • One-stop look at who's interacting

with your company

• Categorize fans and uncover influencers

• Tag posts and comments

• Assign & prioritize tasks for team members

• Flag activity by keyword (e.g. highlight inappropriate language or relevant products, events, or brand-related terms)

11

Create a Facebook Store

Facebook Commerce is a viable retail platform: •Average Facebook store conversion rate is 2-4%, on par with web store conversions of an average 3.4% •Fans of a brand on Facebook spend 117% more compared to a non-fan

•Likelihood a customer will purchase increases 51% after clicking the “Like” button •Rachel Roy’s pop up jewelry store on Facebook sold out in 6 hours – making it the 3rd highest daily sales made by Rachel Roy – ever

Source: : http://socialcommercetoday.com/f-commerce-statistics-roundup-facebook-commerce-by-the-numbers/

12

EdgeRank Principle #1 – Post Photos

1. Post Photos

13

EdgeRank Principle #2 – Post Videos

2. Post Videos

14

EdgeRank Principle #3 – Include Links

3. Include Links

15

EdgeRank Principle #4 – Ask Questions and Involve Fans

4. Ask Questions and Involve Fans

16

EdgeRank Principle #5 – Put Your Fans in Charge

5. Put Your Fans in Charge

17

EdgeRank Principle #7 – Time & Frequency

7. Time & Frequency

18

EdgeRank Principle #8 – Use Web Apps

8. Use Web Apps

19

EdgeRank Principle #9 – Find Your Brand Voice

9. Find Your Brand Voice

20

EdgeRank Principle #10 – Ask For Likes and Comments

10. Ask for Likes and Comments

21

Get Personal and Use Geo-targeting on Facebook

22

Top 8 Things You Can Do NOW

1 Launch a Facebook Contest

2 Repurpose and promote existing marketing programs

3 Put your campaigns on auto-pilot with scheduling features

4 Design custom Facebook Page tabs

5 Ready your social media response team

6 Create a Facebook store in minutes

7 Employ Facebook EdgeRank principles to increase engagement

8 Get personal and use geo-targeting on Facebook

Thank You

www.mobizoneinc.com