Social Media 101What to Post, Where, When, and How!

Presented by Teach and Learn Networking and Holistic Women Entrepreneurs

let’s get acquainted!

who are you?

how are you using social media in your business?

what are we talking about today?

• define social media and some basic concepts surrounding it

• talk specifically about using Facebook, Twitter, and LinkedIn for your business

• we are going to practice creating a piece of content and sharing it

let’s start at the beginning…

what is social media?

the way that people

connect, communicate

and share content online

why are we using it?•build relationships with potential and current customers, media, and industry

•establish authority and credibility in your realm

•bring your ideas to the conversation

cuz these numbers don’t lie.

From Moz.com’s “Beginner’s Guide to Social Media”

but there are like, 1000 different social media

platforms.

•which one is right for me?

•well…where is your target audience?

•(this means you have to define your target audience if

you haven’t done so already…)

social media really comes down to 3 things:

•connection•conversation•content

what is content?"Content is the presentation of information for a purpose

to an audience through a channel in a form.“

definition provided by TheWordFactory.com

let’s break that down.purpose – to inform, educate, build relationships, give

feedback

audience – followers, customers, influencers, media, industry

channel – social media platform, like FB, Twitter, or LI

form – photo, stat, article, video, or…………….

really, the possibilities of what you can post and share are endless

practice makes perfect.

The power of hashtags…

•#HolisticWomenEntrepreneurs

•#CookiesAndConversation

•#socialmedia101

•@sampoppnyc

•@tracyrobinwr

content marketing is a whole other topic, but we can use Facebook, Twitter, and

LinkedIn to:

•improve our connection to other people, thus driving more traffic to your businesses

•start conversations around your brand

•share valuable content that engages your following

facebook has changed how business is transacted

• One in five page views in the United States occurs on Facebook. (Source: Infodocket 2012)

• 42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012)

• 16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Source:

Facebook)

• so how can we use it to connect, converse, and share content?

connecting on facebook

get your group on

make facebook your social life director

starting conversations on facebook

use your business fan page to connect and interact with local businesses, media, and industry

professionals

sharing better content on facebook

get familiar with Canva

people are tweetin`.

• 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall.

• Twitter users are 3 times more likely to follow brands than Facebook users

• Twitter users research and engage with companies. 42% learn about products and services via Twitter. 41% provide opinions about products/services. 19% seek customer support.

• so how can we use it to connect, converse, and share content?

source: Edison Research Twitter Usage Survey

connecting on twitter

steal your following!

starting conversations on twitter

use hashtags to jump in on conversations

sharing better content on twitter

•use pics

•use link shorteners

•don’t retweet, quote it

linkedin• one in three professionals on the planet are on LinkedIn

• 13% of LinkedIn users don’t have a Facebook account

• 59% of Linkedin users don’t visit Twitter

• so how can we use it to connect, converse, and share content?

source: LinkedIn Third Quarter Release, 2014

connecting on linkedin•have a professional-looking

photo

•make sure your profile is filled out completely

•meet someone? connect with them.

starting conversations on linkedin

•engage on status updates

•read and give feedback on posts

•make use of groups

sharing better content on linkedin

•post your own written content

•link Slideshare presentations to your profile

where do i go from here?

• decide on the channels you will be faithful to updating

• start connecting – add people you already know, invite people to connect with you on your personal social media, go thru that stack of biz cards!

• start conversing – just join the conversation!

• share content – for right now, retweet, comment on, and share the content of others. when you feel comfortable, create your own!

as you build your social

media presence, focus on:

being interestingadding value

having fun

other things to consider as you build your brand…

•brand voice

•metrics

•other platforms like Pintrest, Tumblr, Quora, Reddit

•automation, using a platform like Hootsuite or Buffer

need extra support?

tracy robin @tracyrobinwr

business and life coaching for holistic women entrepreneurs

sam popp @sampoppnyc

business development services and events for early stage small business owners and start ups

upcoming events

thank you + looking forward to

connecting with you on social media