The Wonderful World of Twitter

What We’re Going to Cover

• What is Twitter?

• Getting Started

• Twitter How To’s & Resources

• The Language of Twitter

• Why Twitter?

• Who’s Using It & How

• Twitter Tools

• Measuring Twitter

• Managing Twitter

• Hands On

What is Twitter?

Twitter is an information network made up of 140-character messages.

Just started @arnoldmcp Twitter workshop.

Getting Started

Twitter How To’s & Resources

The Language of Twitter

Mentions

Mentions

Retweet

Message (DM)

#hashtags

Lists

Lists

Why Twitter?

What is it about Twitter?

Influence Brevity AccessibilityInteraction Versatility

Who’s Using Twitter

• 95 million Tweets per day – Jan 2011*

• 175 million users Worldwide.- Jan 2011*

• 370,000 new sign-ups daily*

• Average age of users in the US – 35**

• Average income of users in the US $68,700**

* www.twitter.com**Source Marketing Profs Research Spotlight Twitter 2010

What’s in it for you?

• When users share links on Twitter - 40.1% click through, Facebook is 24%, Email is 15.2%, Banner ads is averaging 0.2 or 0.3%.

• 79% of consumers who follow brands are more likely to recommend a brand.

• 67% of consumers are more likely to buy brands after becoming a follower.

 Source Marketing Profs Research Spotlight Twitter 2010 & Wikipedia

So What Does This Mean?

Twitter users not only have influence but they have buying power. 

If you’re not there, you’re missing out.

Who’s using it & how?

Ways To Use Twitter

• Share• Listen• Ask• Respond• Reward• Leadership• Champion• Find your own voice

Share

Listen

Ask

Respond

Reward

Leadership & Know how

Be a Champion

Establish Your Own Voice

Twitter Tools

http://arnoldimcpherson.com/2011/01/a-brand-new-year-a-new-adventure-begins/

http://bit.ly/gEhCfl

Measuring Twitter

Managing Twitter

http://isparade.jp/786592

Hands On