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Why social marketing strategy is important - how to strat creating your own social media strategy.First steps
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Ian West
Managing DirectorOne-Marketing Ltd
SOCIAL MEDIA STRATEGY
What?Who?Why?How?
How much?
What?Who?Why?How?
How much?
Why is strategy so important?
• Social media is supposed to be one of the good guys
Why is strategy so important?
• Social media can be a bad guy – it can steal your time, and time = money
Let’s play with all these shiny new toys.t
Let’s get a strategy agreed first.
What is strategy?
Not something that will pass the
caliper test.
What is strategy?
A4
One sheet of paper should be
more than enough
What is strategy?
Where you are now Where you want to be
Your objective
Strategy
‘WHAT?’ - OBJECTIVE SETTING
What can social media achieve?
• Build brand awareness• Manage brand
reputation• Research customer
opinion• Fast-track R&D• Engage with
customers• Engage with
employees• Recruit advocates
• Generate leads• Establish authority –
build thought leadership
• Increase share of voice• Identify profitable
niches• Identify and connect
with key influencers• Demonstrate product
or service
Old school communications strategy
• Who are we talking to?• What do we want to say to them?• What action do we want to result?
New school conversation strategy
• Who is talking about us?• What are they saying?• How do we want to influence the
conversation?• What action do we want to result?
A LITTLE RESEARCH CAN BE A BIG HELP
Get a grip on your social graph
Get a grip on your social graph
Listen
What Who
Listen
Listen
NOW, SET THE OBJECTIVE
SMART objective setting
SpecificMeasurableAchievableRealisticTime based
If you can’t measure it you can’t manage it
Your social media strategy
Why is strategy so important?
• Makes sure that you apply valuable resources, time and money, where they will generate maximum return
www.socialgoodguy.com