Social Media Marketing Strategy

Social Media Marketing Strategy

Social Media – you have been hearing all about the successother business owners are having on it while you have no ideawhat you are doing…sound familiar? In this short guide, we aregoing to show you exactly how you will jump to the top of thefood chain no matter what industry your business is in. Oursimple yet highly effective strategy will allow you to leverageyour business to the next level with social media marketing. As astartup or small business owner, you know there’s a lot toaccomplish with limited resources. Traditional marketing can be adrain on your funds. Social media marketing, on the other hand, islow-cost and gives you a direct line to current and potentialcustomers. Using a combination of quality content, Facebookadvertising and analytic reporting, you will learn how toeffectively beat out your competition and gain control of yourtarget market.

Create the simple strategy for your businesson social media!

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www.fitysocialmedia.com

With social media expanding more rapidly each day, it has completelychanged how we communicate with people. There has never been moreimmediate or available ways to connect with your customers. While it is agreat tool, it must also be used with care, whatever the size of yourbusiness. It is constantly evolving, so you must have a strong butadaptable strategy to cope with this. With any content, you shouldconsider your overall goals: are you trying to raise more awareness,generate new sales or boost traffic to your website? Having theseobjectives in mind will help you build your content strategy. The standardstrategy we recommend for any business consists of 3 different forms ofcontent: Educational, Promotional and Engaging.

Content Is King!

www.fitysocialmedia.com

Educational

Social media gives business owners the chance to educate their targetedaudience about anything related to their business or industry. This iswhere you can post a piece of content that is used to teach or inform youraudience. One of the most popular forms of educational content isposting industry related articles about popular news in the business’niche. You want this content to grasp the attention of your audience andteach them something new so they continue to return to your page formore information.

Educational (Continued)

As you can see in this piece of content, an article was posted relating tothe business’ industry. The article is based on an important update in thegolfing industry. This is always a great piece of content to post to informfans and followers about what is currently going on in the industry. As youcan see this lead to a fan commenting on the post “Thanks for theshare…nice read.”

Although this piece of content does not lead back to the business’ website,it is still beneficial for the business to post this article because it isengaging the fans on the page. They now know they can return to thisbrand to get the most recent golf news. This will turn the business pageinto a news source for fans. If they want the latest golf news, the fans knowthey can expect that type of content on this business page. This will drivemore traffic for the business to the Facebook page and ultimately to theirwebsite. Another great strategy to use for all posts is using a hashtag. OnFacebook it is smart to keep your hashtags clean and relevant. It isimportant to note that if you hashtag too many different words Facebookwill list your post as spam and make the decision to hide it from your fansnews feeds.

Having an audience that is interested in your business or even just theoverall industry is a great opportunity to promote your own business. Apopular form of promotional content would be posting a high qualityimage with a short line of text while including a link to your business’website. We recommend keeping your promotional posts short yetintriguing. Posting promotional forms of content can also include specialoffers your company is running for a specific product.

Promotional

In the piece of contentabove, you can see thatthe night club is having aspecial night at the club.This is a great example ofa promotional post. Thebusiness is using a uniquegraphic to grab theaudience’s attention. Thebusiness also posted alink of where the fans cango to purchase reducedadmission for the night.This is not only drivingtraffic to their website butthey can also measurehow many fans signed updirectly through theirFacebook page by usinga specific coupon code orin this case, a specific link!

Enagaging

High quality social mediacontent has incredible powerfor businesses. With the“sharing” option available onFacebook posts, brands nowhave the opportunity togenerate content that cango viral. The most populartype of content to go viral fora business would be anengagement post. This typeof post is typically a funnypicture or video that peopleoutside of the industry canrelate to. It is common forthis type of post to generatemassive likes, commentsand shares. The overall goalfor this style of content is togenerate new fans andfollowers organically, whichwill also lead to an increaseof leads and sales.

Advertising

Facebook has built the largest, most highly-engaged audience on earth,with a significant percentage of the world’s population logging on daily.Consider the numbers; Facebook boasts over 1.19 billion monthly activeusers and continues to add more each month. Users are also logging onand spending more time on the platform than ever before. Foradvertisers, Facebook’s metric rise and massive audience represents anexcellent opportunity to build brand awareness and acquire revenue.

Brands must reach customers where they spend the most time, and it’sclear that consumers spend large amounts of time on Facebook. Bydeploying advanced strategies on Facebook, advertisers can not onlyreach more of the right consumers with the right messages, but buildlasting engagement with loyal customers. Facebook advertising can beintimidating to many business owners. With our strategy, we will ensurethat you implement the correct advertisements for your business, whilemaintaining a low ad spend. The two Facebook campaigns that workwell for small-mid sized business are a paid like campaign and web-click campaign.

Facebook Paid Like Campaign

If your brand is new to Facebook and you are looking to generate somemajor exposure for a low cost, a paid like campaign is what you need.With a paid like campaign, you can target a specific audience onFacebook. Once these individuals like your page, you can push out highquality content to engage with them. This is very beneficial as it willcreate and build a long lasting relationship between you and thatcustomer. Building a Facebook like campaign is very easy, can be donequickly and for a low cost. Take a look at a few like campaigns we havebuilt for a variety of different brands below!

As you can see in this like campaign, we use the standard call-to-action(CTA) for this ad. When you include a standard CTA such as “Like us now…”you will find that your targeted audience is far more likely to like your pagethan if you did not use a CTA. With like campaigns you want to get yourmessage across in two different ways, the image and the text. With likecampaigns you have few characters to work with. In our experience, keepingit short and honest is what will provide the greatest results. Take a look at theresults for this campaign below!

Facebook like campaign results:

Facebook Paid Like Campaign

Facebook Web-Click Campaign

If your business already has a strong following on Facebook and youhad a successful paid like campaign, it is time to move onto the web-click campaign. Facebook web-click newsfeed campaigns havebecome the most prominent advertising method in the world. Why youmight ask? The demographic targeting options on Facebook arestronger than any other form of advertising on the internet today. WithFacebook, you can target an individual based on location, age, gender,specific interests, where they went to school, how much money theymake and the list goes on. With Google, you are targeting a specifickeyword that an individual may type in. On Google not only are yourtargeting options extremely limited, but you will also end up paying$0.90 - $1.30 per click, whereas on Facebook you will pay $0.30 - $0.50per click on average.

Running web-click campaigns on Facebook can be difficult. But with ourstrategy you will easily attract high quality individuals for a low price. Agreat Facebook ad tells a story, highlights why your product or service isgreat and proves why you’re better than the competition. A bad ad doesthe exact opposite. The three important indicators to think about whenbuilding your Facebook web-click campaign are: understand youraudience, have a call to action and use words with direction. As you cansee in the mobile Facebook ad to the right, we are addressing theproblem and providing a solution all within a few words. You can seehow well this ad performed by viewing the analytics on the followingpage.

Facebook Web-Click Campaign

Analytic Reporting

Social media is surrounded by metrics, data and trends. When you arerunning your business’ social media, these analytic reports will beexceedingly helpful. These reports can tell you everything from whenyour fans are online the most, the most engaging day for your page onFacebook and also the average age and gender of your pages audience.This data will not only help you increase the exposure of your brandoverall on social media, but it will also help you understand the market ofwho is interested in your product or service.

You can have a perfect content strategy and amazing advertisingcampaigns, but without the analytic reporting there is nothing to tie thesetools together. The content and advertisements should be congruent inmetrics. Your reports will tell you how well you are performing and alsohelp you measure your ROI.

When it comes to the analytics for your Facebook page, the mostimportant metrics to follow are people, posts, reach and likes.Knowing the demographics of your audience is important for craftingengaging content and running promotions. If your audience is 90%female and 10% male, you know posting female related content willget more reach and higher engagement than if you posted malestyled content.

Social media marketing is advancing faster than any other marketingindustry in the world today. Business owners are investing in social mediaadvertising more today than traditional advertising. The exciting aspectabout social media marketing for businesses is that social media willonly continue to advance in the future. There will be more platforms tomarket your business, new advertising methods and most importantly,more individuals to market to!

If you are interested in learning more about how you can specificallymarket your business on social media feel free to contact us for a freeconsultation. We will walk you through how to market effectively to yourtarget market through social media!

Fity Social [email protected]

Strategy