social networkersworldwide!

There will soon be

The number of social networking channels is rising rapidly…

The truth is out there…

of businesses expect to collaborate with customersvia social networks in the

next 3 to 5 yearsHowever, successful social and digital marketing is an art and

a science that requires...

Discoverability Social networkexpertise

Powerful analytic

capabilities

2020 social marketingfor the electronics industry

Does your organisation have what it takes to plan

and drive sophisticated multi-channel campaigns?

It’s already happening

Use one social media network to generate maximum awareness and

demand for a new film release - Elysium - in just 10 days.

Task A Use analytics as a foundation and develop a multi-channel approach

across all major networks to optimise each phase of

The Amazing Spider-Man 2 campaign.

Task B

Result

morelikes3x as many

comments3xviral reach2x

The future is social

Thanks to IBM, Sony Pictures Spain has a strong digital strategy in place

of electronics companies have limited or no social strategy and are lacking the necessary skills

However…

Develop a powerful social and digital initiative

Identify inputsLook at ALL the factors that will influence the campaign1

Define objectivesKPIs can quantify just about every aspect of a digital marketing campaign – including likes, viral reach and shares

2Analytics

everywhereExecute and measure your analytics to maximise and adjust your investment, in

realtime, across the various social networks

5

Customer experience Personas can be applied to understand and optimise the experience and plan tailored journeys to generate maximum value at every touch-point

3Execute and measureVisualise and measure everything

(and adjust your campaigns accordingly)

4

of CXOs claim they understand their

customers today**Source: 2013 IBM Global CSuite Study

Optimise your investment with a 5-step Integrated Campaign Planning System:

Target your social media investment in real-time,

continuously shifting spend to optimise your strategy

Focus on the most relevant network to you, your business and your audience.Then look at how one network is connected to another.

Your future.Our experience.

IBM blends the art of marketing

with science, creative and analytics.

Understanding your audience canmaximise your business results

Reduce budget spend / Increase brand awareness / Improve conversion rateBuild brand advocates / Increase fan base / Generate ROI / Increase sales

Embrace the future with IBM

Imagine if you could increase your social hits by up to 500%

and stretch your budgets across the right channels

Digital BusinessStrategy

Innovation and Visioning

Digital OperatingModel

Customer ExperienceStrategy and Design

Digital MarketingStrategy

Customer InsightStrategy

Digital Contentand Knowledge

Digital PlatformStrategy

We think bigger than an agency...

More creatively than a consultancy...

With the power to integrate the whole system...

For more information contact:

This enabled Sony Pictures to create a successful customer journey by:

Targeting the right audiences

Using the right platform

At the right time

With the right content

For the right value proposition

IBMInteractiveExperience

IBM can help you with new approaches, processes, skills and technologies

Marcel BaronSenior Managing ConsultantIBM Interactive Experience

marcel.baron@nl.ibm.com +31 65 397 8643

Chris StreeteAssociate Partner,

Electronics IndustryIBM Interactive Experience

STREETE@uk.ibm.com+44 (0) 7837 203 913

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