© 2014 IBM Corporation

IBM Competitive Project Office

Cloud. Pure and simple.

IBM’s highly elastic public cloud, with its low entry cost attraction

© 2014 IBM Corporation

PureApplication solutions bring cloud economics and hybrid cloud together

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Deploying and managing software quickly and easilyacross Hybrid Cloud options with proven patterns of expertise

Patterns:

Create OnceDeploy Anywhere

PublicOff-Premise

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PrivateOn-Premise

System

Let’s focus on your deployment choice of a public cloud

© 2014 IBM Corporation

Why PureApplication Service on SoftLayerfor your off-premise cloud?

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Customers look for public clouds:

� For high elasticity, to grow or shrink as needed

� As a low cost entry to deploying applications

� So client can focus more on the application and less on the infrastructure

Why IBM Hybrid Cloud for this?

� Dedicated isolated resources

� Simplicity and faster deployment with patterns

� Lower entry cost per month than the competition

� World wide deployment centers meets regulatory constraints that require applications and data to reside in-country

� Seamless portability to and from public and private clouds using the same integrated workload management console

Let us cover these proof points

© 2014 IBM Corporation

PureApplication Service on SoftLayer lets you focus more on your application

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� IBM manages and maintains the PureApplication Service Platform, compute nodes, storage, networking, security (VPN, firewall), virtualization

� Workload deployment is easy with patterns, which are portable to IBM’s private cloud

� Client then manages and maintains their deployed patterns, shared services (if deployed e.g. caching, proxy, monitoring), backup / restore for workloads, OS and above maintenance

� A Web portal aids in account management, billing, purchasing, integration with backend IBM systems for billing, and system management monitoring

© 2014 IBM Corporation

PureApplication Service comprises of three essential components

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on

Service

Off-Prem

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Pattern workloads

Individual software patterns for specific workloads

PureApplication Service platform

PureApplication monitoring & management with the pattern engine

PureApplication Service infrastructure

Dedicated bare metal servers of 4, 8. or 16 cores

© 2014 IBM Corporation

Expert selected, dedicated server configurations that run patterns

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eSeries (e24) mSeries (m128) sSeries (s256)

Processor Single Processor Quad Core Xeon 3450

Single Processor Octo Core Xeon 2670

Double Processor Octo Core Xeon 2670

Processor Speed 2.66 GHz 2.60 GHz 2.60 GHz

Processor Cache 8 MB 20 MB 20 MB

Cores 4 cores 8 cores 16 cores

PVUs 280 PVUs (4 x 70 PVU) 560 PVUs (8 x 70 PVU) 1,120 PVUs (16 x 70 PVU)

Memory Type DDR3 Registered 1333 DDR3 Registered 1333 DDR3 Registered 1333

Memory Amount 24 GB 128 GB 256 GB

Public Bandwidth Unlimited Bandwidth Unlimited Bandwidth Unlimited Bandwidth

Uplink Port Speed 1 Gbps Private1 Gbps Public

2 Gbps Private2 Gbps Public

2 Gbps Private2 Gbps Public

Storage Type HDD SAN (iSCSI) HDD SAN (iSCSI) HDD SAN (iSCSI)

Storage Amount 1 TB 1 TB 1 TB

Storage Redundancy

RAID 50 RAID 50 RAID 50

© 2014 IBM Corporation

SoftLayer cloud spans the globe, allowing PureApplication Service to grow with it

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India

ChinaTokyo

Hong Kong

Melbourne

Seattle

San Jose

Los Angeles

Mexico City

Denver

Chicago

Dallas

Houston

TorontoMontreal

BRAZIL

New York City

Washington D.C.

Miami

London Frankfurt

Paris

Sydney

Atlanta

Data center and Point of Presence

New Data centers in 2014

Network Point of Presence

21,000

CustomersServers

100,000

Active Domains

20,000,000

Choose the optimal physical locationfor traffic volume, speeds, and regulations

Amsterdam

Singapore

Washington DC

PureApplication Service in three international locations with demand and requirements expected to dictate more across SoftLayer

© 2014 IBM Corporation

PureApplication Management Console comes with IBM’s public cloud

� One single pane of glass console for workload management

� The management software runs in a virtual machine with its own resources from the SoftLayercloud

� Same look and feel as on the PureApplication System private cloud console

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Clients get a management console Web page

© 2014 IBM Corporation

Proven pattern capabilities come with PureApplication Service on SoftLayer

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Application Pattern – Drag & drop pattern creation Middleware patterns

Application pattern – Built-in monitoringApplication pattern – Running instance

© 2014 IBM Corporation

IBM lets customers use their Cloud without excessive data transfer charges

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Transfer TypeIBM PureApplicationService on SoftLayer

Amazon AWS EC2 Microsoft Azure

Inbound(From internet)

No charge No charge No charge

Outbound(To internet)

No charge

First 1 GB/month FREETotal - Not per instance

$0.05 - $0.12 per GB in tiers

Above 500 TB/month – negotiable

First 5 GB/month FREETotal - Not per instance

$0.05 - $0.19 per GB in tiers

Above 500 TB/month –negotiable

Inter-datacenter (between regions,

between data centers)

No charge for using global private network

Inbound charges (per GB):From different region – Free

From same availability zone using a public IP address - $0.01

From different availability zone in same region - $0.01

Outbound charges (per GB) :To same availability zone using

private IP address – FreeTo same availability zone using

public IP address – $.01To a different region - $0.02

Outbound between regions charged at normal

rates

Comparison based on vendor services and pricing publicly available as of 8/26/2014. PureApplication Service on SoftLayer: http://www.ibm.com/ibm/puresystems/us/en/hybrid-cloud, Amazon AWS: http://aws.amazon.com/ec2/pricing/, Microsoft Azure: http://azure.microsoft.com/en-us/pricing/details/virtual-machines/

© 2014 IBM Corporation

Patterns are portable with IBM’s hybrid environment

�Export Tradelite pattern from PureApplication Service on SoftLayer into an archived file

� Import archived pattern file to PureAppication System

�Deploy imported Tradelite pattern

PureApplication Service on SoftLayer Web+ DB pattern

Click Export, save pattern artifacts

Click Import, Give it a name or use default.

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Same pattern now available on PureApplicationSystem

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© 2014 IBM Corporation

Try the hybrid cloud for yourself or order yours today

Enjoy a 30-day trial …

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… or order yours today

� Provisioning template filled out with IBM account team to get quote

� Once confirmed, DevOpsprovisions and sends credentials to client

© 2014 IBM Corporation

PureApplication Service on SoftLayerdelivers public off-premise cloud value

Built with dedicated SoftLayer infrastructure to isolate resources to keep applications safer off-premise

Simple and fast way to adopt off-premise cloud for traditional enterprise applications via patterns

Up to 2 times better price-performance per core than competitors

Pattern portability for true hybrid cloud

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IBM’s off-premise hybrid1 cloud solution

1 Seamless portability to and from off-premise public cloud via patterns for a hybrid cloud experience

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