G. Oliva School20th Novembre 2015

Workshop Marketing Strategies

WHO I AM ROSSELLA MARTINI

34 years oldWAS BORN

LIVE IN

I work at.....I studied at

I live in.....

WHO I AM ROSSELLA MARTINI

COS’E’ IL MARKETING?

WHAT IS MARKETING?

GAME RULES

1. This is not a lesson

2. No right or wrong answers

3. Be creative

4. Do you speak English?

MARKETING IS......

ALL THE STRATEGIES AND ACTIONS YOU CARRY OUT TO

SELL A PRODUCT, A SERVICE OR JUST AN IDEA

WHAT IS MARKETING?

THE 4 “P's” of MARKETING

WHAT IS A “TARGET”?

THE 4 P's OF MARKETING

WHAT IS A BRAND?

Brand is not the logoBrand is not the productBrand is not advertising

BRANDS

A Brand is an emotional relationship with the customer

A Brand is a promise to keep

PRODUCT

IDEA

DEVELOPMENT

LAUNCHING

FUNNEL

CUSTOMER SURVEYS

KEEP YOUR SECRET! GIVE A PASSWORD TO YOUR PROJECT. LATTINA CAN

YES WE CAN!!!

2008

PACKAGING

HOW TO FIX THE PRICE

HAVE A LOOK AROUND.......

… WHO ARE YOUR COMPETITORS?

“SPY” YOUR COMPETITORS

…LOOK AROUND

PLACE

… HOW YOU PLACE YOUR PRODUCT

...WHERE YOU PLACE YOUR PRODUCT

IT IS VERY IMPORTANT!

SUPPOSE YOU HAVE TO LOOK FOR A PEN ON THIS DESK...

WHERE DO YOU THINK IT WILL BE EASIER TO FIND IT OUT?

PLACE

1. TIDY2. CATCH ONE'S

EYES3. COLOURED

What is PROMOTION

ADVERTISING

TYPES OF ADVERTISING

OUTDOORS

SOCIAL NETWORKS

DIGITAL NATIVES

- INVENT HASHTAGS- CREATE FACEBOOK PAGES- MAKE AN ACCOUNT ON ISTAGRAM- FILM WITH YOUR SMARTPHONES....- MIND!! NOT AT SCHOOL!! - USE YOUR IMAGINATION- BE CREATIVE

LAST BUT NOT LEAST

List all the cost of your project Cost for production Cost for packaging Cost for place Cost for advertising Revenues from sales

THE RESULT WILL BE....YOUR EARNINGS!

…. MIIND!! EARNING MUST ALWAYS BE ADVANTAGEOUS!!!

THE PRINCIPAL GOAL OF MARKETING IS …..

WHAT HAVE I LEARNT TODAY?

1. What is marketing

2. Marketing is all around...in everyday life

3. Be curious, be creative

4. LEARN AND SPEAK ENGLISH!