Social Media Training

How to engage your Audience

By Khufere Qhamata

10 Things you will learn 

1. What is Social Media?2. Why is Social Media so Popular?3. How can Social Media be used to advance your career?4. What are the benefits of Social Media Marketing for business?5. How to create a Social Media Marketing plan6. How to build engagement 7. Choosing a Social Media Platform, Facebook or Twitter?8. How to create a Social Meida Ad Campaign9. What is Automation?10. Measuring Results

 What is Social Media?

Social Media is an online world that fosters communication between individuals, groups, religions, families, businesses, and communities. It has become the most successful form of networking and communicating online. Replacing email and online chatting as the first option for online communication, Social Media has become the new standard for interaction and networking on the web.

Why is it so addictive?

8 ways Social Media can help your Career1. Instant Online Presence2. Helps Maintain Relationships3. Generates Job Leads4. Market Yourself Easier5. Creates Advancement Opportunities6. Opens up Networking7. Can position you as a thought leader8. Give you a more professional profile

Why does my business need Social Media?

1. To Create or Strengthen your Online Presence2. Market Research3. To Stay in Front of your Customers4. To Generate Brand Awareness5. New Sales Opportunites6. Lower Marketing Cost7. Create Brand Loyalty8. Reduce customer service questions

Here are 8 reasons:

Your Social Media Marketing Plan

1. Purpose- Why are you using social media? What do you want from it?

2. Proposition- What are you offering? Why should anyone care? What makes it different?3. Prospects-  Whose your audience? Which social media do they use? What are their age, sex, locale, interests, relationship statues and disposable income? Favorite conversations?

4. Promotion- how do you plan to engage your audience? What conversations will you start? How will you get their attention? How will you keep them coming back?

The Four P's of Social Media

Choosing a Social Media Platform

1. FACEBOOK2. Linkedin3. Twitter4. Google Plus5. Pinterest6. Groupon7. Foursqaure8. YouTube9. Tumblr10. Flickr

Building Strategy & Engagement

8 Tips

1. Find relevant topics to share with your audience2. Join in conversations where you can add value3. Start conversations not about your product or cause4. Add share buttons to your website or blog5. Introduce your product or cause when relevant6. Offer something free7. Post interesting pictures that capture your product or cause8. Incorporate videos that solve a problem

How to start a Campaign

Campaign Blueprint....

1. Name of your Campaign2. Create an Ad of 20 characters of less3. Create customer profiles (Demographics)4. Map out where you want your ad seen5. Decide Ad format, CPC or CPM?6. Choose how to measure results7. Set a budget ( Daily or Monthly)8. Find you're advocates ( Whose going to vouch for you)9. Decide where you want to drive the traffic10. Create Fan page or Company page11. Start a Group or Community

What is Automation?

According to AutomationFederation.org. Automation is:

“ the creation and application of technology to monitor and control the production and delivery of products and services.”

Automation & Social Media

Top Automation Services for Social Media

1. Hootsuite2. Tweetdeck3. Tweetbeep4. Ping FM5. Gist6. SocialOomph7. Nimble

Measuring results

What to look for?