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What we will cover:

What “Brand” means

4 ways to make your content contagious

5 most important tweaks you should make your branding

strategy right now

3 things should receive the bulk of your a=en>on, energy,

and focus


What “brand” means


What “Brand” Means A Brand is the unique iden>ty that people relate to you or your business Your Brand = Your Passion Branding strategy is the process of sharing your passion with your audience in a unique way Apple-‐ “Apple designs Macs, the best personal computers in the world” from Apple.com Apple customers sharp, cuHng edge, risk takers Their fans love to take big risks because so does Apple They have a small market share but their fans are loyal They will camp out overnight to get the latest iPhone or iPad


Who are you?


The 5 most important tweaks you should make to your branding strategy

today


Building a successful brand

What is it? 1st

Why does it ma=er?

2nd Who should

care? 3rd

How can you help?

4th Where can you be reached

5th


Tweak #1: What is it? It all starts with Passion

What are you passionate about?

What

Why are you passionate about it?

Why

Who are you trying to reach? Who can

you help?

Who


Tweak #2: Why does it matter

ª  Why do you care? ª  Why should anyone else care? ª  Why should they listen to you?


Tweak #3: Who should care?

o  People connect with passion

o  Your passion shows in everything you do

o  Your passion becomes a customer experience

o  That experience is shared with others

o  Build your following


Who is representing your brand

Your values Your mission Your vision

Create a corporate culture

Your brand Culture

When you con>nue to build on your brand

culture you build loyalty with your

customers

People who work for you People you are trying to reach


Red Bull 39,363,629 Likes on Facebook


Chick-fil-A 6,962,585 Likes on Facebook


Tweak #4: How can you help? What’s your unique brand position?

What makes you the best? What makes you

unique?

How are you different from

your compe>tors? Where do you fit in the market?


Whole Foods Market 1,348,721 likes on Facebook

Mission Our Core Values * Selling the highest quality natural and organic products available * Sa>sfying and deligh>ng our customers * Suppor>ng team member happiness and excellence * Crea>ng wealth through profits & growth * Caring about our communi>es & our environment * Crea>ng ongoing win-‐win partnerships with our suppliers. * Promo>ng the health of our stakeholders through healthy ea>ng educa>on


What’s different about your product? People are buying into you


Tweak #5: Where can you be reached

Who has a similar audience? Who are your direct

compe>tors?

Who is in a similar market but is not a direct compe>tor?

Who can benefit from your reach and your audience?


The 3 things that should receive the

bulk of your attention, energy and focus


Branding Your Business There are 3 major components to making your brand amazing

Your Edge Your Story

Your Community

Your Amazing Brand


4 ways to make your content contagious


Find them online

• Where is your audience hanging out?

• Online and Offline

Join them online

• Connect with them where they are

• Free and Paid

Share valuable information

• Be of value

• Don’t try to sell to them

• Share OPP

Monitor what’s being said

• Use Google Alerts

• For your industry, your company name, and compe>tors

Make your content contagious


The best brands are personal

•  Engage in a personal way

•  Get to know your audience so you can really understand what they

want and need from you

•  Connect with them regularly

Person to Person


Make your content contagious by Finding your audience online, joining them online, providing value and monitoring what is being said

Conclusion & Recap

Being Personal

The 5 tweaks to make your brand

amazing

The things that you should focus on are your edge, story, &

community

You can connect with large

audiences without spending a penny


Q&A

thank you!

see you soon!


For more branding & markeIng Ips check out my podcast Entrepreneur 2.0 on iTunes www.courtneymckenzie.com www.twi=er.com/ceocourtney www.facebook.com/ceocourtney

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