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HOW TO CREATE CONTENT/COMMUNITY BASED
BRAND FOR A STARTUP?
It would be unprofessional to saywhat to do in general
But here is how to do it to start with…
Disclaimer
7 TOOLS FOR GLOBAL BRANDING
SUCCESS1. Domains, SEO & analytics
2. Brand story, key messages
3. Ecosystem/Community/Media based web service
4. Content strategy and planning
5. Annual planning for content/some/promotions
6. PR, Earned media
7. Promotions + Co-marketing
Create demand through inspiring stories, advice, help and promotions
DOMAINS, SEO & ANALYTICS
• Winning branding + domain (Google friendly)
• SEO = win attention, do not manipulate visibility
• Analyze everything, results and influence matters
Google + Some = Over 50% traffic
KEY ANALYTICS FOR A DIGITAL
BRANDING, EXAMPLE
Hosting SalariesContentExpense
Marketing12kk
Action planService
RoadmapStrategy
Visionstatement
Users Visits Pageviews Conversion Sales Average Expenses Profit
Members FB TW LI Instagram YoutubeSomealla
Leads
Investment Articles Blogs Events Videos Webinars PromotionContent
All
BRAND STORY, KEY MESSAGES
• Create people inspiring story about your meaning, mission, values, addedvalue and vision.
• Winners keep it simple, understandable but interesting
• Good story creates hundreds of messages, Write a saga!
Evernote:”Remember Everything”
Your extended brain.
ECOSYSTEM/COMMUNITY/MEDIA
BASED WEB SERVICE• What’s the role of the service?
• Can users create data?
• Bring your ecosystem as part of content
• ”Market place for xyz”
• How to create interaction &
some phenomenon
CONTENT STRATEGY AND
PLANNING• Sharing is caring….
– Articles
– Curated content
– Visitors
– Groups
– Discussions
– Live discussions
– Promotions
What’s up now and next?!
Keep up
the
relevant
volume!
ANNUAL PLANNING FOR
CONTENT/SOME/PROMOTIONS
KEYNOTE, PR & EARNED MEDIA
• Win attention through intresting substance!
• Create strong, different materials
• Participate
• Earn attention through
– Excellence
– Outstanding action!
– Interaction
PROMOTIONS + CO-MARKETING
• Create
– Live discussions
– Webinars
– Events
– Meetings
– Pop-ups
– Celecbrate others…
SHOW, DON’T
JUST TELL. LIVE YOUR STRATEGY WINGS WIDE
OPEN
PROFESSIONAL HIGHLIGHTS2013 Founder, Digitalist Network
2012 Strategy Consultant, Creative Business strategies, 1080° Digital Business Mission
2011 1080° Business strategies, Rome Business Ventures
2010 Founder, strategy director Rome Advisors
2009 Cor Group partner, Darwin Media Group, ”New Business ventures”
2008 Darwin Media, Mectalent, Coronaria Hoitoketju, Pro Kaupantekjät
2007 Cor Group, Co-Founder, Darwin, Verkossa Media
2006 Coronaria Oy, Marchitects, ”Strategic Marketing Consulting”
2005 Founder, Marchitects Oy, ”Architects of Marketing”
2004 New Tequila, TBWA, Strategy Director
2003 PHS TBWA Strategy Director, ”Business Disruptions”
2002 Intervisio ”Cross Media ventures”
2001 Tilt.tv, Ruokala.com, cross media productions
2000 Senior Partner Manager, ”Yahoo! RL Deal”
1999 Radiolinja, Partner Manager, WAP release
1998 Q.P.R. Group, Nordic Marketing Manager
1997 Co-founder, Q.P.R. Software
1996 Northern Illinois University, Helsinki School of Economics, BBA
”Carpe
Diem”