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1 raving brand fans Amanda Moore Senior Director, Social & Digital Marketing Marriott International How to create

How to create raving brand fans, Digiday Brand Summit, April 2017

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raving brand fansAmanda MooreSenior Director, Social & Digital MarketingMarriott InternationalHow to create

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1Knowing + Delighting Guests

2Brands + Portfolio People Love

3Frictionless Experiences Powered by Tech

4Passionate People Enriching the Experience

Create raving brand fans through

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M LIVETurn

properties geo-fenced worldwide6,000+social posts per day acrossInstagram, Twitter and Weibo20,000+moments into member stories.

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#MRPOINTSPLATFORM OBJECTIVESearned media impressions65.2Msocial engagements326Kpoints awarded84MONECreate a network of brand advocates, increasing organic word-of-mouth via social mediaTWORecognize and reward members where they naturally spend their time, building loyalty with the program beyond the stay

Recognize andmembers.

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MESSAGING

Millennials will be more loyal consumers to brands that engage them using messaging62%Millennials prefer approaching brands through messaging44%

Make what is timeless.

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Create Community2Build your brand with consumers, not for them.

Think Differently3Stay a step ahead of the competition with valuable new innovations.

Shape Culture1

Fuel consumer passions and interests, creating experiences they want to be a part of.3 Key Takeaways

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