41
MAY 24 HOW GOOGLE+ STANDS RIGHT NOW AND HOW YOU CAN LEVERAGE IT BY: VALERIE JOY DEVEZA

How google plus stands right now and how you can leverage it

Embed Size (px)

Citation preview

Page 1: How google plus stands right now and how you can leverage it

MAY

24HOW GOOGLE+ STANDS RIGHT NOW AND HOW YOU CAN LEVERAGE IT

BY: VALERIE JOY DEVEZA

Page 2: How google plus stands right now and how you can leverage it

VALERIE JOY DEVEZA

SOCIAL MEDIA MANAGER

TOP 500 COMMUNITY MANAGERS TO FOLLOW

ON TWITTER WORLDWIDE

TOP 30 MOST FOLLOWED PEOPLE ON GOOGLE PLUS

(PH)

Page 3: How google plus stands right now and how you can leverage it

I know a lot of you are thinking that… Google is a ghost town.

Page 4: How google plus stands right now and how you can leverage it

Recently, we even heard that Google plus is a walking dead.

Page 5: How google plus stands right now and how you can leverage it

But IMHO.. Google+ is not going away… anytime SOON.

Page 6: How google plus stands right now and how you can leverage it

Google Plus is not dead yet..As far as I know! :P

Page 7: How google plus stands right now and how you can leverage it
Page 8: How google plus stands right now and how you can leverage it

Google Plus is Alive and It DOES Work.

Page 9: How google plus stands right now and how you can leverage it

You might have bought into this idea that it's annoying..

Page 10: How google plus stands right now and how you can leverage it

You might also have bought into the idea that..

Page 11: How google plus stands right now and how you can leverage it

Friendster was always going to be more popular than Facebook too! :P

Page 12: How google plus stands right now and how you can leverage it

Google+ was created as a social layer.. Not a Facebook Killer!

Page 13: How google plus stands right now and how you can leverage it
Page 14: How google plus stands right now and how you can leverage it

Media's obsession with issuing Google+ a premature death sentence.

Page 15: How google plus stands right now and how you can leverage it

Numbers and case studies are giving us a different story.

Page 16: How google plus stands right now and how you can leverage it

STATISTICS•Google+ has passed Twitter and is now the second-

biggest social platform worldwide with over 540 million active users.

•1 BILLION people are registered on Google+

•70% of business brands have a presence on Google+

•20 million unique mobile monthly users are on Google+

•1,203 million monthly page visits to Google+

•68% of users are male

Page 17: How google plus stands right now and how you can leverage it
Page 18: How google plus stands right now and how you can leverage it
Page 19: How google plus stands right now and how you can leverage it

• Boosted followers by 150,000 through hangouts

• 10,000 new followers per day thanksto the badge

• 17% upliftin CTR across AdWordscampaigns

• Increase of 7.5% of traffic fromGoogle URLs

• Contributed to Bubbly bar achievingsales of £8m since product launch

• Google+ is one of Mashable’s top 10 referral sites

• Mashable grew their Google+ followers by

38% after adding the Google+ badge

• Mashable sees significantly higherengagement ratios than on other

social networks

Page 20: How google plus stands right now and how you can leverage it

KEEP CALM AND +ON

Page 21: How google plus stands right now and how you can leverage it

HOW TO ROCK ONGOOGLE+ PLUS

Page 22: How google plus stands right now and how you can leverage it

GET YOUR “STORY” STRAIGHT.

Page 23: How google plus stands right now and how you can leverage it

CLAIM YOUR PAGE’S CUSTOM, BRANDED URL.

Page 24: How google plus stands right now and how you can leverage it

LINK YOURSOCIAL MEDIA PROFILES

Page 25: How google plus stands right now and how you can leverage it

LINK YOUR SITE TO YOUR GOOGLE+ PAGE.

Page 26: How google plus stands right now and how you can leverage it

SIGN UP FOR GOOGLE+ AUTHORSHIP.

Page 27: How google plus stands right now and how you can leverage it

INVITE YOUR FOLLOWERS TO GOOGLE PLUS

Page 28: How google plus stands right now and how you can leverage it

OFFER THEM EXCLUSIVE CONTENT:HANGOUT ON AIR (HOA)

Page 29: How google plus stands right now and how you can leverage it

SPEND SOME TIME CREATING COMPELLING CONTENT

Page 30: How google plus stands right now and how you can leverage it

INCLUDE PHOTOS, VIDEOS, OR GIFS.

Page 31: How google plus stands right now and how you can leverage it

RESHARE. OFFER SOME #GPLUSLOVE

Page 32: How google plus stands right now and how you can leverage it

BE AUTHENTIC.SHARE SOMETHING PERSONAL.

Page 33: How google plus stands right now and how you can leverage it

OPTIMIZE YOUR POSTS

Page 34: How google plus stands right now and how you can leverage it

OPTIMIZE

SNIPPETS:MAKE YOUR IMAGE SHOW UP BIG!

Page 35: How google plus stands right now and how you can leverage it

FRIEND PROSPECTING:SEARCH YOUR INDUSTRY

3

12

CIRCLESCOPE.com

CIRCLECOUNT.com

SHARED CIRCLES

Page 36: How google plus stands right now and how you can leverage it

SEARCH FORACTIVE GROUPS

Page 37: How google plus stands right now and how you can leverage it

CREATE ANEVANGELIST CIRCLE

Page 38: How google plus stands right now and how you can leverage it

USE RIPPLES TO ANALYZETRENDSETTING

Page 39: How google plus stands right now and how you can leverage it

GET INFLUENCER’S ATTENTION:FLAG THEM DOWN

Page 40: How google plus stands right now and how you can leverage it

ENGAGE JUST DO IT!

Page 41: How google plus stands right now and how you can leverage it

THANKS.fb.com/valerie.joy.deveza

twitter.com/valeriedeveza

gplus.to/valeriedeveza