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How to Leverage Facebook Ads Delivered October 24th, 2013 Presented by: Sourov De of Stryve
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde
1. Why should you use Facebook Ads?
2. Facebook Ad success stories
3. How to create a Facebook Ad campaign
4. Insider tips
5. Questions and discussion
Presentation Agenda
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde
THE STORY OF JANET AND GRETA PODLESKI
300 Likes to nearly 30,000 Likes
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Win More Likes. Develop an audience and communicate with them for free Engage with them Ask them to take an action
Why Should You Use Facebook Ads?
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This Has Worked for Our Other Clients Too…
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“An incentive is a bullet, a key: an often tiny object with astonishing power to change a situation” ― Steven D. Levitt, Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Why Does This Work?
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Keep your brand top of mind. Highly targeted. Stay within a budget. Make changes if something isn’t working.
Other Reasons Why Facebook Ads are Smart
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde
That depends on your objectives. Get more Likes Get more people to sign up Get more people through your door
How Should Your Business Use Facebook Ads?
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New Facebook Ads Manager vs. Old Facebook Ads Manager
More info click here : http://goo.gl/1GL7OJ
Use Facebook Ads Manager to Create a Campaign
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STOP! Hammer Demo Time.
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Always click “Sponsored Stories” box. Benefit of social proof: Will show that a friend has “Liked” a post.
Tips: Setting Up Your Ad
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You may want to avoid targeting based on interests Unfortunately you can’t target people who have Liked your competitor’s pages
Example: Janet and Greta ads are
targeted to women over 21 years old,
have Liked their page already and
the friends of people who Like their
page
Tips: Targeting Your Ad
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Remember the 20 percent text rule. Tip: Optimal Size of an image is 340 x 340 pixels.
5/25 Boxes Used 6/25 Boxes Used
More info click here http://goo.gl/u7XMHP
Tips: Creating Your Ad
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde
Optimize Your Image Tip: Convey one or two simple ideas with your image and the text in your image
Tips: Creating Your Ad
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde
First 90 characters in your body copy are the most important.
News Feed Right-Hand Column
Tips: Creating Your Ad
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Which one makes more sense? CPC or CPM?
Click the option to “Switch to Advanced Pricing” Click the option to “Optimize for clicks” Click the option to “Manually bid for clicks” Tip: It’s okay to bid higher than the suggested bid price
Tips: Budgeting for Your Ad
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How long should your ad campaign run for? How much money do you have for your promotion? How big is your prize? Tip: Most clicks will happen in the first 3-days of the promotion Tip: Big prizes = month long promotion Tip: Smaller prizes = two-week promotion
Tips: Scheduling Your Ad
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What time of day should start your ad campaign? Depends on your promotion: For example, a restaurant will want to start running their ads around lunch time if they are running a dinner special ad Tip: Generally speaking people pay attention to their Facebook from 7am-9am; 12-1pm and then from 5pm – 7pm
Morning commute
Lunch Evening commute
Dinner Sleeping
Morning commute
Lunch Evening commute
Dinner Sleeping
Tips: Scheduling Your Ad
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde
What is reasonable $ spent/Likes Ratio? Rule of thumb: Spending $0.33 for a Like is low and spending $2/Like is high For example: If your ad spend is $500 and you’re acquiring 500 new Likes, you’re doing well . If you’re spending $500 and acquiring 1500 new Likes, you’re doing really well.
Managing Expectations & Making Adjustments
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What’s your incentive and prize? What does your target market want? What are your brand values? What are your objectives? How will you acquire a prize?
Creating the Ad isn’t the Tough Part
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Using Woobox. Extra work: Landing page + small icons + managing legal rules and regulations
Creating the Ad isn’t the Tough Part
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Designing a great ad. Tip: Smart and catchy headline with succinct but descriptive copy
Creating the Ad isn’t the Tough Part
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Engaging content before the campaign. Tip: Be informative + entertaining
Creating the Ad isn’t the Tough Part
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde
1. What type of prizes or incentives would your target market want?
2. How would you target your ads using Facebook Ad Manager?
3. What images could you use?
4. What type of headline could you use?
5. How can you inform or entertain your Facebook Fans?
Discussion Questions
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde
Connect with me:
linkedin.com/in/sourovde
@sourovde & @stryvemarketing
[email protected] www.stryvemarketing.com
“Creating a Social Media Strategy”