Greater Spokane Inc Lead Generation with Twitter and LinkedIn

The New Lead GenerationTwitter & LinkedIn

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]

November 2009 Now

Wine consumer with a vision Three businesses

Unknown in wine blogging community

Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country

0 page views per month Close to 20,000 page views per month

0 Facebook fans 5000 Facebook fans

0 Twitter followers 11000 Twitter followers

0 Linkedin Connections 3000 Linkedin Connections

0 YouTube Videos 160 Videos (15,000 views)

0 Blog posts 500 posts

The Storyfrom click to mortar




•5 Wineries 40 Wines 1 Location•Co-op business model•Event facility (3000 sq ft)•Future expansion •Voted “Best new biz in 2011”•Featured in Alaska Airlines Magazine and on MSNBC.com



•Author•Seminar Leader•Consultant•Build affordable template based web sites•Manage businesses online content

What the heck is Twitter?Learning the language?Follow and be followedWhen, what and how oftenThree Twitter ToolsReasons to “Connect”A Dive Into the SiteBuild Your ConnectionsFive LinkedIn “Tips”Going Pro

Today’s Agenda


Lead Generation


B2C acquired customer through Facebook

B2C acquired customer through LinkedIn

B2B acquired customer through LinkedIn

B2C/B acquired customer through their blog

Active blog

Lead Generation


Lead Generation


Customer has a need

Customer searches need

Is your content found?

Yes

No

Part of the choice

Customer asks friends

Social media influence Traditional media

influence

New World Marketing Flow


Customer Makes

Purchase

How Twitter Can Make Your Business Fly


140 Character Micro Blog

Twitter is…Social messagingNews reportingSocial marketingConversation

More than 600 million people are on Twitter

2 Billion tweets per week

Real time stream of conversation, brand awareness, consumer sentiment

A many to many conversation

Instant impact and response

What is Twitter?


Online cocktail party

What is Twitter?


The social consumer…

What is Twitter?


A Look at twitter.com: Me

Your profile Picture Name

140 character description Web site

Your Tweets

Your stats Tweets, following,

followers, lists Images

Similar people


A Look at twitter.com: Home

Your timeline @ mentions Activity of

people you follow

Saved searches Lists you create

Tweets from people you

follow

Side bar Who to follow User profile

details Trending topics


A Look at twitter.com: Connect

Connect Interactions Mentions


A Look at twitter.com: Discover


@ - Mention (main conversation)

DM (Direct Message – private)

RT (Retweet)

# Hashtag

Trending

List

Favorite

twitter

The Language of Twitter


The Tweet

140 characters including any URLS and user names.

Can be about anything you want it to be about



The @ Mention / Reply

@username – designates who you want to mention or talk directly to in a tweet. Starting the tweet with a user name is only visible to the user and any followers you have in common.

Also known as a mention when people use your username in a tweet

DM – Direct Message – a private tweet to a @follower

@follower must be following you back to send a DM



RT – The retweet

Retweeting is simply forwarding a message or content along to your followers - sharing

Retweets can be done at Twitter.com using the Retweet action icon (using this format does not allow any customization of the message.)



# Hashtag

Placing # before any word creates an automatic search stream link for the term

Easy aggregator of information

Assist in following a conference, seminar, or topic. Multiple users can participate



Favorite

Save any tweet to reference it later.

Great for coming back to great content

Trends Lists

What is popular

Join in the conversation and get greater exposure

Manage and group your followersSee what lists you appear on. Find new followers on others lists



Follow people of like interests

Use Twitter Search

Try to locate key influencers in your area / field

Don’t follow people who haven’t tweeted in a while

Follow in chunks of 70-100 people

Follow people in the “lists” of influencers

When you follow people you will see their tweets

How to Grow a Following


WeFollow http://wefollow.com



Twitter Advanced Searchhttp://search.twitter.com/advanced



Start Tweeting



How to Tweet


Share posts from others you enjoy – Retweet

Share content you create

80/20 rule – Share relevant content before you sell

How to Tweet


If Content is King, Conversation is Queen

Respond when you’re mentioned

Jump in to the conversation

Ask questions

It’s just talking to people

How to Tweet


Questions

Links

Activities / with media is preferred

Pictures

Posts you like

Posts you create

Events / Sales / Offers

Tips for your industry

How to Tweet


How to Tweet: Bad Example


How to Tweet: Good Example


Unlike Facebook, as long as you’re not promoting or selling, tweeting a lot is usually embraced. Quick bites of information are engaging and add to the conversation.

10+ times per day (as long as you’re not selling)

Be ENGAGING

Okay to share same info 2-4 times at different times of the day

How to Tweet


Manageflitter.com

Three Twitter Tools


ManageFlitter

Tweetdeck / Hootsuite

Three Twitter Tools


Tweetdeck.com


Three Twitter Tools

Hootsuite.com


Three Twitter Tools

WeFollow.com

Tweetdeck / Hootsuite

Tweet Binder

Three Twitter Tools


TweetBinder.com

Three Twitter Tools


LinkedInThe Professional’s

Social Network



The Big 51 BILLION ACCOUNTS

600 Musers

200 Musers

220 Musers

70 Musers


LinkedInWhat’s it all about

•PROFESSIONAL•Resume•Connections•Referrals


LinkedInWhy you need to be there

•PROFESSIONAL•Business to business connections•Search engine gold •Referrals and leads•Wealth of Information•Career Advancement


LinkedInWhen, what, how?

•PROFESSIONAL•Complete and keep profile up to date•Occasional status updates•Make connections•Respond to inMail


LinkedInThe Professionals Network

If you’re a business professional and you don’t have a powerful LinkedInpresence, you are missing

valuable opportunities.


LinkedInBuild Your Foundation

Complete your profile 100%

A complete profile gives you a 40% greater chance of networking success


LinkedInCheck List

1. Upload a professional image2. Create a compelling headline3. Current and at least two past

positions4. Complete the summary section

of your profile5. Complete the specialties section

of your profile


LinkedInCheck List

6. Seek “Recommendations”7. Complete the “Interests” and

“Groups and Associations sections

8. Add “Volunteer and Community” involvement

9. Add “Skills & Expertise” for being endorsed

10. Join relevant groups


LinkedInA Look at the Site

HomeProfileNetworkJobsInterests


LinkedInBuild your “Connections”



Import from email, find business colleagues, school alumni, and suggested people you may know



• Browse connections of your immediate network

• Advanced Search to find people

• Join Groups that your target market joins

• Watch your networks connections


LinkedInGroups

• Join relevant groups to connect and learn

• Create public or private groups to connect and collaborate


LinkedIn5 LinkedIn “Tips”

1. Think key words and SEO2. Edit your public LinkedIn URL3. Add “media content”4. Add Your LinkedIn Profile to • Web• Biz Card• Other Professional Content

5. Make your profile public


LinkedInGoing Pro

[email protected]

http://nectartastingroom.comhttp://spokanewinemagazine.comhttp://nectarmedia.co

@nectarmedia

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YouTube.com/NectarMedia

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Greater Spokane Inc Lead Generation with Twitter and LinkedIn