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People still do business with people and not with profiles. However, Twitter and LinkedIn are two valuable tools in identifying and finding potential partners, customers and vendors, and get you to that ever-important first meeting. You just have to know how to effectively engage your audience using these social media networks.
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I’m Confused
Just
trying it
out
No, you
can’t
make me
Agenda
• A little about social media
• Setting a strategy
• How to interact
• Why LinkedIn is important
• How do I use Twitter
• Time saving tools
• Questions/Answers
It’s not so much
about
TECHNOLOGY
Social media is about PEOPLE
Strategy80% of success in social
media is getting you or
your organization ready --
only 20% is about the
technologies
VS
Broadcast Media versus Social Media
You Already Have the Skills
You Just Do It Offline
• Meeting people
• Building relationships
• Asking questions
• Answering questions
• Building trust
• Building a reputation
Don’t be
this guy
Twitter is the
Conference
LinkedIn is the
Office
Facebook is the
Barbeque
What to Talk About
70-20-10 Rule
– 70% Share resources
– 20% Collaborations
– 10% Me10%
Demonstrate
your expertise
Relationships Matter
What is LinkedIn Videohttp://www.youtube.com/watch?v=IzT3JVUGUzM
Connect with
people you
trust
70-20-10 Rule
– 70% Share resources
– 20% Provide insights
– 10% Me
How to Use Twitter for Business
http://www.youtube.com/watch?v=JXPmI4YaOpM
Rules of the road
GOLDEN RULE: Don’t post anything you wouldn’t
want your mom to read in the newspaper
Don’t Be Afraid to FailDon’t be
afraid to fail
70-20-10 Rule
– 70% Share resources – articles, links,
videos, tools
– 20% Engage – opinions,
conversation, recognition
– 10% Me – successes, events,
promotions
Tools
Jason Sem
www.jbsem.com
twitter: @jbsem
Q&A
Find this presentation at:
www.jbsem.com/blog
