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A presentation given to Nashua NH area real estate agents on why to engage in social networking and the benefits. Covers how social media and blogging enables small businesses to connect with people when they are in the decision phase of the buying process and can build trust in your business' ability to meet their needs.
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Twitter, LinkedIn and Facebook Oh My!
Brian MuldowneyInternet Marketing & Web Design
Muldowney Arts, LLC
Why use Social Networking?
To develop the “brand called you”
People are online looking for information to meet a need
Research suggests that we are exposed to up to 3000 advertising messages per
day
People look to people they trust for reliable information about what products
and services to buy
When you provide information not found everywhere your value goes up
An idea sticks when it is presented in a story that someone identifies with
You are likely already doing it with your customers now
Telling your story online enables people to find it
When your story is found online –people are ready to listen
People buy brands that are trustworthy and authentic
While people may buy knock offs – they covet the real thing
A brand’s reputation can be made or broken online
Online Communities share information that inspires action
Won’t Buy
Will buy
Developing your brand online is cheaper than traditional marketing methods
Blogging and social media provide you with a way for you to create an informational hub online
There are multiple ways to tell your story and multiple ways to support the story told
Your Social Networking choice depends on what works best for you
Your Social Networks should point to your central hub of information
You can blog and participate in social networking sites for free
Understand what each does and develop a strategy on how to use them
Determine what would be the best for you to use
Develop a schedule and stick to it
Your cost is taking the time to learn how to do it right and the time to share what you already know and /or are learning
Your everyday experiences are likely to be of interest to your current and potential
clients
Once you develop a following - your followers can help you develop
content for free
Develop a schedule and stick to it
Social Networking provides you access to a wealth of information about your current and potential customers
People share their thoughts and interests online
Connecting with others makes us feel good
Sharing experience gives us an opportunity to be recognized
We all like recognition
People learn vicariously from others
It is better to learn from someone else’s bad experience than to experience it
oneself
Would you turn down the opportunity to get inside information on a business
opportunity?
Do you know what people find when they Google you ?
Read what people are saying about your competition
Find out what others are doing online
Ask people for feedback
QuestionsMuldowney Arts, LLCWeb Design, Development & Online Marketing
http://[email protected]
t. 877.296.9709 f. 603.262.1592
