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There is a lot of territory to be covered on the web these days. Every small business owner is feeling the pressure to get on the social media bandwagon. But, what is actually necessary for your company? And, how do you do it right? Join us for a presentation by Nicole Skuba, principal consultant of Online Marketing Branch, called “LinkedIn and Twitter and Facebook! Oh My!” This quick journey through the forest of social media will cover:- Setting up accounts and speaking the lingo- Social networking etiquette- Tips on utilizing social networks for small business- Why you should botherMake sure that you are presenting your best face on the web and in social networks.
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Small Business Best Practices and Etiquette on the Dominant Social Networks
LinkedIn and Twitter and Facebook!
Oh My!
www.OnlineMarketingBranch.com
www.OnlineMarketingBranch.com
Photo courtesy: Three Rivers Fishing Report Blog
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What Is It?♦ Social networking
site
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What Is It?♦ Social networking
site
♦ Business-focused
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Getting Started…♦ Set up a detailed profile of yourself
♦ Build your network
♦ Seek recommendations
♦ Join groups
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Making It Work for You♦ Status Updates
♦ Company Page
♦ LinkedIn Events
♦ SlideShare
♦ LinkedIn Groups & Discussions
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LinkedIn - Etiquette
Do…♦ Toot your own horn
♦ Be generous with your knowledge
Don’t…♦ Attempt to link to people you don’t know
♦ Include overly personal information in status updates
♦ Spam your network
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So true: RT @MagicMedia: Sometimes u need to make sure ur working on yourself just as u would your #smallbusiness http://tinyurl.com/4vs6ez1:19 PM Aug 20th from TweetDeck
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What Is It?♦ Microblogging
site
♦ 140 characters
per tweet
♦ Skewing older:
teens don’t use it
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What did you learn?
What made you laugh?
What do you need an
answer to?
What are you thankful
for?
What ticks you off?
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Getting Started…♦ Set up an account for yourself listing your business
♦ Decide the focus of your tweets
♦ Build your following
♦ Join the conversation
♦ Monitor your following : follower ratio
♦ Be patient!
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Twitter - Etiquette
Do…♦ Tweet often
♦ Show your quirky side
♦ Remember that it’s not all about you
♦ Respond to your followers
♦ Consider attending tweet-ups to build relationships off-line
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Twitter - Etiquette
Don’t…♦ Be a spammer
♦ Carry on lengthy conversations publicly
♦ Forget that every tweet is public and attached to your name
♦ Flood your followers’ feed with mundane minutiae
♦ Feel like you have to follow everyone just because they follow you
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Making It Work for You♦ Create a business account
♦ Target by location
♦ Offer discounts to Twitter followers
♦ Tweet about your events
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Helpful Tools♦ TweetDeck, HootSuite, etc.
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Helpful Tools♦ TweetDeck, HootSuite, etc.
♦ SocialOomph
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Helpful Tools♦ TweetDeck, HootSuite, etc.
♦ SocialOomph
♦ HubSpot’s Twitter Grader
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What Is It?♦ Social
networking site
♦ Originally
created for
college students
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Getting Started…♦ Create a detailed personal page
♦ Use the “Settings” feature
♦ Add friends
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Facebook - Etiquette
Do…♦ Post information about what makes you you
♦ Add photos
Don’t…♦ Forget that companies look to Facebook for information before hiring.
♦ Flood your friends’ feed with mundane minutiae.
♦ Post anything that you wouldn’t want your mother to see
♦ Post travel plans
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Making It Work for You♦ Status updates
♦ Events
♦ Groups
♦ Fan page
♦ Advertising
♦ Business profiles
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Helpful Tools♦ Twitter App in Facebook
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Helpful Tools♦ Twitter App in Facebook
♦ HubSpot’s Facebook Grader
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Measure It!Use tools
♦ Twitalyzer
♦ HubSpot’s Twitter Grader
♦ HubSpot’s Facebook Grader
Answer questions♦ What do I hope to gain from social media?
♦ Is the business earned worth more than the hours spent?
♦ Are your customers evangelizing
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Which Platform?
Sarah♦ Reiki instructor and therapist
♦ Wants more clients
♦ Wants to learn from other healers
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Which Platform?
Sirena♦ Jazz singer
♦ Wants to promote her online jazz show and
sell copies of her new CD
♦ Wants to connect with other musicians
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Which Platform?
Matt♦ Database engineer, independent consultant
♦ Wants continued contracts with federal
government
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Which Platform?
Gillian♦ Marketing head for start-up business
♦ Wants more BtoB customers
♦ Wants her company to be seen as authority
in the IT industry
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Which Platform?
Cherie♦ PR Consultant
♦ Wants more nonprofit clients
♦ Has almost no time to devote to social
media
LinkedIn and Twitter and Facebook! Oh My!
Nicole SkubaPrincipal ConsultantOnline Marketing Branch, LLCwww.onlinemarketingbranch.comPhone: 703-463-4280Follow on Twitter: @nskuba
